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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr232014

En Route To World Cup, Mondelez Campaign Builds On U.S. Soccer Alliance

By Barry Janoff

April 23, 2014: Calling it the company's "largest multi-brand program to date," Mondelez International, whose brands include Oreo, Ritz, Trident, Dentyne, Chips Ahoy! and Sour Patch Kids, has unveiled a campaign that encourages soccer fans and other consumers to "Pass the Love."

The multi-layered effort plays off of Mondelez' status as the "official snacks of U.S. Soccer" and is fronted by soccer stars and company spokespersons Clint Dempsey, Alex Morgan and Omar Gonzalez.

Mondelez said that the campaign would "encourage people to share what they love about soccer using "#PassTheLove" via social media.

Mondelez' designation with U.S. Soccer, signed this past October, came in anticipation of the 2014 FIFA World Cup, being played June-July in Brazil. The U.S. Men's National Team is among the 32 teams vying for the trophy.

The company plans to enact the effort via such platforms as 17,000-plus POP displays at retailers nationwide, digital advertising, social media including Twitter and Facebook, a coast-to-coast grassroots tour kicking off this month and an interactive mobile game called "Free Kick Fury" on the smartphone messenger Kik.

A #PassTheLove promotion will appear on more than "40 million custom designed packs of cookie, cracker and candy brands that will invite consumers to share why they love soccer" for the opportunity to win "Game of Your Life" experiences including being part of a personalized soccer match, cash prizes, autographed jerseys and other instant-win prizes. (Details here.)

"Passion for soccer is reaching a fever pitch across the country, and #PassTheLove is a true call to action for people to share the special connection they have to the world's most popular sport," Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondelez International, said in a statement. "This isn't about the X's and O's of the games. It's about inspiring people to #PassTheLove by sharing the personal connection they have with the sport, whether they're cheering from the stands, watching at home or playing the sport themselves."

The designation of "official snacks of U.S. Soccer" extends to the cookie, candy, cracker and gum categories and is inclusive of a series of globally-recognized brands operated by Mondelez International, according to the company.

In addition to the aforementioned brands, Modelez' roster includes Honey Maid, Cadbury, Chicklets, Newton, Cheese Nips, Philadelphia Cream Cheese, Stride and Belvita.

Snack Giant Mondelez Taking A Healthy Bite Out Of Soccer Marketing

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