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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr232014

En Route To World Cup, Mondelez Campaign Builds On U.S. Soccer Alliance

By Barry Janoff

April 23, 2014: Calling it the company's "largest multi-brand program to date," Mondelez International, whose brands include Oreo, Ritz, Trident, Dentyne, Chips Ahoy! and Sour Patch Kids, has unveiled a campaign that encourages soccer fans and other consumers to "Pass the Love."

The multi-layered effort plays off of Mondelez' status as the "official snacks of U.S. Soccer" and is fronted by soccer stars and company spokespersons Clint Dempsey, Alex Morgan and Omar Gonzalez.

Mondelez said that the campaign would "encourage people to share what they love about soccer using "#PassTheLove" via social media.

Mondelez' designation with U.S. Soccer, signed this past October, came in anticipation of the 2014 FIFA World Cup, being played June-July in Brazil. The U.S. Men's National Team is among the 32 teams vying for the trophy.

The company plans to enact the effort via such platforms as 17,000-plus POP displays at retailers nationwide, digital advertising, social media including Twitter and Facebook, a coast-to-coast grassroots tour kicking off this month and an interactive mobile game called "Free Kick Fury" on the smartphone messenger Kik.

A #PassTheLove promotion will appear on more than "40 million custom designed packs of cookie, cracker and candy brands that will invite consumers to share why they love soccer" for the opportunity to win "Game of Your Life" experiences including being part of a personalized soccer match, cash prizes, autographed jerseys and other instant-win prizes. (Details here.)

"Passion for soccer is reaching a fever pitch across the country, and #PassTheLove is a true call to action for people to share the special connection they have to the world's most popular sport," Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondelez International, said in a statement. "This isn't about the X's and O's of the games. It's about inspiring people to #PassTheLove by sharing the personal connection they have with the sport, whether they're cheering from the stands, watching at home or playing the sport themselves."

The designation of "official snacks of U.S. Soccer" extends to the cookie, candy, cracker and gum categories and is inclusive of a series of globally-recognized brands operated by Mondelez International, according to the company.

In addition to the aforementioned brands, Modelez' roster includes Honey Maid, Cadbury, Chicklets, Newton, Cheese Nips, Philadelphia Cream Cheese, Stride and Belvita.

Snack Giant Mondelez Taking A Healthy Bite Out Of Soccer Marketing

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