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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar052018

Will Snickers Enlist Ronda To Help Sweeten WWE WrestleMania 34 Campaign? 

By Barry Janoff

March 5, 2018: WWE stars Roman Reigns, Brock Lesnar, Triple H, Alexa Bliss, John Cena and even Ronda Rousey are scheduled to be there.

And so will Snickers.

For the third consecutive year, Snickers will serve as the exclusive presenting partner for WrestleMania, arguably the biggest show and ancillary week of the year for WWE, with WrestleMania 34 scheduled for April 8 in the Mercedes-Benz SuperDome in New Orleans.

Snickers plans to ramp up its activation from the past two years, anchored by custom content produced by WWE for Snickers to include WWE superstars as part of Snicker’s humorous “You're Not You When You're Hungry” campaign (via lead agency BBDO, NY).

This year’s creative line-up for Snickers has not yet been revealed but could potentially include Rousey.

She officially signed with WWE earlier this year. When she made an unannounced appearance at Royal Rumble in January. she pointed to a WrestleMania 34 sign and later said, “That’s a pretty big fat hint that I’ll be at WrestleMania 34.”

It was revealed during WWE’s Monday Night Raw on USA Network (March 5) that Rousey would team with Kurt Angle to take on Stephanie McMahon and Triple H in a Mixed Tag Match at WrestleMania 34.

Last year’s roster of WWE stars who appeared in WrestleMania-related Snickers creative included Ric Flair, The Miz, Sheamus, Baley and Charlotte Flair.

Snickers is also planning on-site activity at WrestleMania Axxess, WWE's four-day, interactive fan festival.

Among other activation, Snickers will be presenting sponsor for the free to the public WrestleMania block party in Champions Square outside the Mercedes-Benz Superdome; will have presence at such WWE live pre-WrestleMania events as Monday Night Raw and SmackDown Live on USA Network; and POP.

Custom digital and social content will see Snickers present a branded WWE.com and YouTube series hosted by WWE digital correspondent Cathy Kelley. Snickers also plans to leverage WWE's Instagram page, with more than 14 million followers, via a sponsored story on the day of WrestleMania.

In addition, Snickers is running a retail sweepstakes on U.S. military bases that will give 25 winners free access to stream WrestleMania on WWE Network.

Snickers said that its presenting partnership with WrestleMania 33 (pictured) last year “resulted in nearly 3 billion impressions across WWE's global platforms.”

"We're thrilled to partner with WWE for a third consecutive year as the presenting sponsor of WrestleMania 34 in New Orleans," Michael Italia, senior brand manager for Snickers, said in a statement.

”The animated personalities of WWE cannot afford to be hungry in the ring, which makes our partnership that much more of an authentic extension of our 'You're Not You When You're Hungry' campaign. We're eager to connect with WWE's passionate fan base in person and across social media this year, as this event continues to grow in attendance and engagement,” said Italia.

WrestleMania has become a week-long event that this year in New Orleans will encompass WrestleMania Axxess (in the Ernest N. Morial Convention Center); and four live events taking place in the Smoothie King Center: the 2018 WWE Hall of Fame Induction Ceremony, NXT TakeOver, Monday Night Raw and SmackDown Live.

WWE said it would also host activities designed to give back to the local community during WrestleMania Week, including "Be a STAR" bullying prevention rallies, hospital visits and Make-A-Wish events.

According to John Brody, WWE evp-global sales & head of international, “As one of the biggest sports and entertainment events in the world, WrestleMania will again provide Snickers a global platform to deliver their award-winning 'You're Not You When You're Hungry' campaign.

“Our continued WrestleMania partnership with Snickers is a result of innovative and entertaining collaborations that engaged our passionate fans worldwide."

WWE anticipates another major response to WrestleMania 34 following last year’s event, which WWE said was the most-social event in its history. In addition, it set a new Orlando Citrus Bowl attendance record of 75,245 fans and was the highest-grossing event in the stadium's history at $14.5 million.

PHOTOS COURTESY WWE

Ronda Rousey Trades UFC For WWE

Snickers Hungry For WrestleMania 33

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