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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov282016

Snickers Hungry For WWE WrestleMania 33, Re-Signs As Exclusive Presenting Sponsor

By Barry Janoff

Originally Published In MediaPost

November 28, 2016: It seems as if WWE’s WrestleMania is not itself without Snickers.

For the second consecutive year, Snickers has satisfied its hunger by signing a deal to become the exclusive presenting partner for WrestleMania 33, which is scheduled to take place on April 2, 2017 in the Orlando Citrus Bowl.

The Mars Inc. brand, a long-time WWE partner, was the exclusive presenting partner for WrestleMania 32 this past April, receiving some 1.5 billion media impressions from the effort.

Financial terms of the pact were not shared.

"When it comes to displaying the 'hunger symptoms' that Snickers satisfies, nobody embodies them better than WWE Superstars," said Allison Miazga-Bedrick, director for Snickers Brand. "We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our 'You’re Not You When You’re Hungry' message to an extremely engaged WWE fan base in unique ways."

Snickers will up the ante on marketing support from WrestleMania 32, when several WWE personalities were featured in the brand’s trademark "You’re Not You" campaign, which included Paige, Roman Reigns, Michael Cole (WWE Announcer) and Ric Flair.

According to Snickers, a new "You’re Not You When You’re Hungry" effort will be anchored by TV to encompass WWE Network, which has more than 1.8 million subscribers worldwide; and such WWE flagship TV programs as Monday Night Raw and SmackDown Live on USA Network.

Snickers’ lead agency is BBDO.

WWE has already released a teaser spot on YouTube, "Witness WrestleMania 33," with the tag line, "On April 2, 2017, the world will converge in a magical place.
 
As part of Internet, social media and retail efforts, Snickers said it would activate a "complete brand takeover" of WWE’s YouTube channel the day of WrestleMania 33 and "custom digital and social content, including a Snapchat live story."

In addition, WWE will involve its Twitter (8.4 million followers) and Facebook (34.7 million Likes) destinations.

As part of the WWE’s new strategy to bundle its jewel events, Snickers will have a presence at WWE live events the week prior to WrestleMania 33. They are scheduled to include WrestleMania Axxess, WWE’s four-day, interactive fan festival in the Orange County Convention Center; and the 2017 WWE Hall of Fame Induction Ceremony, NXT TakeOver, Monday Night Raw and SmackDown Live, all scheduled for Orlando’s Amway Center.

WWE and Snickers will also join in "more than a dozen activities designed to give back to the host community," including Be a Star anti-bullying rallies, hospital visits and Make-A-Wish events.

WWE and its marketing partners saw tremendous response to WrestleMania 32.

The event generated $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region — including $25 million spent on hotels and accommodations and $8.4 million in area restaurants — and also generated about $23.8 million in federal, state and local taxes, according to a study conducted for WWE by the Enigma Research Corp.

WWE said that was a new record for WrestleMania’s economic impact and marked the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

In addition, the crowd of 101,763 fans in AT&T Stadium (home to the NFL’s Dallas Cowboys) made it the best-attended event in WWE history.

Orlando Citrus Bowl seats about 70,000, so WWE will fall short of setting an attendance record.

None the less, both WWE and Snickers are hungry for WrestleMania 33, which is expected to see the participation of such icons as Brock Lesnar, Goldberg, Roman Reigns, John Cena and The Rock; and possibly UFC champion Conor McGregor.

According to Michelle Wilson, WWE CMO and chief revenue officer, "We are excited to partner with Snickers for the second straight year as we aim to raise the bar in bringing their award-winning 'You’re Not You When You’re Hungry' campaign to life in entertaining ways that only our WWE Superstars can.

"As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, Snickers will reach our global fan base that consumes content across all platforms," said Wilson.

WrestleMania 32 Smacked Down Record $170.4M In Fan Spending

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