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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Nov282016

Snickers Hungry For WWE WrestleMania 33, Re-Signs As Exclusive Presenting Sponsor

By Barry Janoff

Originally Published In MediaPost

November 28, 2016: It seems as if WWE’s WrestleMania is not itself without Snickers.

For the second consecutive year, Snickers has satisfied its hunger by signing a deal to become the exclusive presenting partner for WrestleMania 33, which is scheduled to take place on April 2, 2017 in the Orlando Citrus Bowl.

The Mars Inc. brand, a long-time WWE partner, was the exclusive presenting partner for WrestleMania 32 this past April, receiving some 1.5 billion media impressions from the effort.

Financial terms of the pact were not shared.

"When it comes to displaying the 'hunger symptoms' that Snickers satisfies, nobody embodies them better than WWE Superstars," said Allison Miazga-Bedrick, director for Snickers Brand. "We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our 'You’re Not You When You’re Hungry' message to an extremely engaged WWE fan base in unique ways."

Snickers will up the ante on marketing support from WrestleMania 32, when several WWE personalities were featured in the brand’s trademark "You’re Not You" campaign, which included Paige, Roman Reigns, Michael Cole (WWE Announcer) and Ric Flair.

According to Snickers, a new "You’re Not You When You’re Hungry" effort will be anchored by TV to encompass WWE Network, which has more than 1.8 million subscribers worldwide; and such WWE flagship TV programs as Monday Night Raw and SmackDown Live on USA Network.

Snickers’ lead agency is BBDO.

WWE has already released a teaser spot on YouTube, "Witness WrestleMania 33," with the tag line, "On April 2, 2017, the world will converge in a magical place.
 
As part of Internet, social media and retail efforts, Snickers said it would activate a "complete brand takeover" of WWE’s YouTube channel the day of WrestleMania 33 and "custom digital and social content, including a Snapchat live story."

In addition, WWE will involve its Twitter (8.4 million followers) and Facebook (34.7 million Likes) destinations.

As part of the WWE’s new strategy to bundle its jewel events, Snickers will have a presence at WWE live events the week prior to WrestleMania 33. They are scheduled to include WrestleMania Axxess, WWE’s four-day, interactive fan festival in the Orange County Convention Center; and the 2017 WWE Hall of Fame Induction Ceremony, NXT TakeOver, Monday Night Raw and SmackDown Live, all scheduled for Orlando’s Amway Center.

WWE and Snickers will also join in "more than a dozen activities designed to give back to the host community," including Be a Star anti-bullying rallies, hospital visits and Make-A-Wish events.

WWE and its marketing partners saw tremendous response to WrestleMania 32.

The event generated $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region — including $25 million spent on hotels and accommodations and $8.4 million in area restaurants — and also generated about $23.8 million in federal, state and local taxes, according to a study conducted for WWE by the Enigma Research Corp.

WWE said that was a new record for WrestleMania’s economic impact and marked the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

In addition, the crowd of 101,763 fans in AT&T Stadium (home to the NFL’s Dallas Cowboys) made it the best-attended event in WWE history.

Orlando Citrus Bowl seats about 70,000, so WWE will fall short of setting an attendance record.

None the less, both WWE and Snickers are hungry for WrestleMania 33, which is expected to see the participation of such icons as Brock Lesnar, Goldberg, Roman Reigns, John Cena and The Rock; and possibly UFC champion Conor McGregor.

According to Michelle Wilson, WWE CMO and chief revenue officer, "We are excited to partner with Snickers for the second straight year as we aim to raise the bar in bringing their award-winning 'You’re Not You When You’re Hungry' campaign to life in entertaining ways that only our WWE Superstars can.

"As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, Snickers will reach our global fan base that consumes content across all platforms," said Wilson.

WrestleMania 32 Smacked Down Record $170.4M In Fan Spending

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