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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct062014

Snowboarding Stars Stoked To Shred Hollywood, TV With Boost From Oakley

By Barry Janoff

Ocotber 6, 2014: Oakley has seen its products on athletes, playing fields, slopes and business, casual and competitive fields around the world for nearly 40 years.

Now, the sports performance lifestyle and equipment company is hitting big, small and second screens with Snowboarding: For Me, described as "a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day."

With the help of some of the world's top snowboarders — including Shaun White, Mark McMorris and Ståle Sandbech — Oakley takes the action sport from the slopes to Hollywood with a national tour beginning later this month, to iTunes with an effort that plays up the sounds and tracks of snowboarding and then to TV, with an edited version scheduled to premiere on ABC’s World of X Games on Nov. 23.

Snowboarding: For Me seeks to channel the best of such iconic action-sports documentary films as The Endless Summer (1966, surfing), Touching the Void (2001, mountain climbing), Dogtown and Z-Boys (2001, skateboarding) and Pumping Iron (1977, body-building).

“In setting out to make Snowboarding: For Me, the aim was to provide our team of athletes — arguably one of the most diverse and prolific groups of riders ever assembled — a platform to tell their story, to express themselves through snowboarding and to inspire others with their creativity and passion for the sport,” Patrick McIlvain, vp-global sports marketing for Oakley, said in a statement. “What you’ll see on screen exceeds those goals. The movie taps into that internal craving we all have, whether a world-class snowboarder or newcomer, to get out and ride for love of the sport.”

Snowboarding: For Me, shot during the 2013-14 season, includes new and archival footage with first-person narrative from the likes of snowboarding pioneers Terje Håkonsen, Eero Ettala and JP Walker; Olympians White, McMorris and Sandbech; and backcountry specialists Jake Blauvelt and Nicolas Müller.

Marketing support includes a tralier spot, Internet, a dedicated Web site and social media.

“I want to inspire people to go ride, be creative, be yourself, have fun,” Müller said in a statement. “I know life is serious, but that’s why we have snowboarding.”

The film is scheduled to premiere at the Lido Theatre in Newport Beach, Calif. (Oct. 30), then open nationwide and globally over the following weeks. (Full scheduled below).

Oakley will make Snowboarding: For Me available for downloading on iTunes Nov. 4.

A version of the movie edited for TV is scheduled to air during ABC’s World of X Games on Nov. 23,  in collaboration with ESPN.

In addition to snowboarding, Oakley has alliances in such sports as MLB (including Giancarlo Stanton, Matt Kemp, Miguel Cabrera) and Jose Bautista), golf (including Bubba Watson, Ian Poulter, Ricky Barnes and Zach Johnson), skiing (including Lindsey Vonn and Mikaela Shiffrin), tennis (Sam Stosur and the Bryan Brothers), surfing, BMX, triathlon and cycling.

Snowboarding: For Me International World Premiere Schedule
Oct. 30: Newport Beach, CA (Lido Theatre)
Oct. 31: Vancouver, B.C., Canada (Imperial Theater)
Nov. 1: Denver, CO (Sie Film Center)
Nov. 2: Toronto, Ontario, Canada (Bloor Hot Docs Cinema)
Nov. 4: New York, NY (Sunshine Cinema)
Nov. 6: London, England (TBD)
Nov. 7: Innsbruck, Austria (Metropol)
Nov. 8: Helsinki, Finland (Finnkino Tennispalatsi)
Source: Oakley

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