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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Oct062014

Snowboarding Stars Stoked To Shred Hollywood, TV With Boost From Oakley

By Barry Janoff

Ocotber 6, 2014: Oakley has seen its products on athletes, playing fields, slopes and business, casual and competitive fields around the world for nearly 40 years.

Now, the sports performance lifestyle and equipment company is hitting big, small and second screens with Snowboarding: For Me, described as "a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day."

With the help of some of the world's top snowboarders — including Shaun White, Mark McMorris and Ståle Sandbech — Oakley takes the action sport from the slopes to Hollywood with a national tour beginning later this month, to iTunes with an effort that plays up the sounds and tracks of snowboarding and then to TV, with an edited version scheduled to premiere on ABC’s World of X Games on Nov. 23.

Snowboarding: For Me seeks to channel the best of such iconic action-sports documentary films as The Endless Summer (1966, surfing), Touching the Void (2001, mountain climbing), Dogtown and Z-Boys (2001, skateboarding) and Pumping Iron (1977, body-building).

“In setting out to make Snowboarding: For Me, the aim was to provide our team of athletes — arguably one of the most diverse and prolific groups of riders ever assembled — a platform to tell their story, to express themselves through snowboarding and to inspire others with their creativity and passion for the sport,” Patrick McIlvain, vp-global sports marketing for Oakley, said in a statement. “What you’ll see on screen exceeds those goals. The movie taps into that internal craving we all have, whether a world-class snowboarder or newcomer, to get out and ride for love of the sport.”

Snowboarding: For Me, shot during the 2013-14 season, includes new and archival footage with first-person narrative from the likes of snowboarding pioneers Terje Håkonsen, Eero Ettala and JP Walker; Olympians White, McMorris and Sandbech; and backcountry specialists Jake Blauvelt and Nicolas Müller.

Marketing support includes a tralier spot, Internet, a dedicated Web site and social media.

“I want to inspire people to go ride, be creative, be yourself, have fun,” Müller said in a statement. “I know life is serious, but that’s why we have snowboarding.”

The film is scheduled to premiere at the Lido Theatre in Newport Beach, Calif. (Oct. 30), then open nationwide and globally over the following weeks. (Full scheduled below).

Oakley will make Snowboarding: For Me available for downloading on iTunes Nov. 4.

A version of the movie edited for TV is scheduled to air during ABC’s World of X Games on Nov. 23,  in collaboration with ESPN.

In addition to snowboarding, Oakley has alliances in such sports as MLB (including Giancarlo Stanton, Matt Kemp, Miguel Cabrera) and Jose Bautista), golf (including Bubba Watson, Ian Poulter, Ricky Barnes and Zach Johnson), skiing (including Lindsey Vonn and Mikaela Shiffrin), tennis (Sam Stosur and the Bryan Brothers), surfing, BMX, triathlon and cycling.

Snowboarding: For Me International World Premiere Schedule
Oct. 30: Newport Beach, CA (Lido Theatre)
Oct. 31: Vancouver, B.C., Canada (Imperial Theater)
Nov. 1: Denver, CO (Sie Film Center)
Nov. 2: Toronto, Ontario, Canada (Bloor Hot Docs Cinema)
Nov. 4: New York, NY (Sunshine Cinema)
Nov. 6: London, England (TBD)
Nov. 7: Innsbruck, Austria (Metropol)
Nov. 8: Helsinki, Finland (Finnkino Tennispalatsi)
Source: Oakley

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