Saturday
Jan302010

Instaflex Signs Deal With Soccer Legend, Hall of Famer Carla Overbeck

January 30, 2010: Carla Overbeck, the former captain for the U.S. Women's Soccer Team, has signed a deal to become the first spokesperson for Instaflex, a joint-pain supplement. Financial terms were not revealed.

Instaflex said the deal was for six months, with an option to renew. Marketing efforts will initially focus on Internet activation.

Overbeck, who currently is an assistant coach with Duke University's women's soccer team, was a member of the team that won the FIFA Women's World Cup title in 1991 and 1999, a gold medal at the Summer Olympics in 1996 and a silver medal at the 2000 Summer Games. She was inducted into the National Soccer Hall of Fame in 2006, an honor that also took into account her four consecutive NCAA national championships while with the University of North Carolina-Chapel Hill Tar Heels.

“I’m delighted to endorse Instaflex,” said Overbeck, who overcame knee surgery and Graves' disease to earn 168 caps with the National Soccer Team. “My knees took quite a beating after so many years of high-level soccer. Now I get relief, be active – and keep up with my two kids — without discomfort.”

According to Brandon Adcock, co-owner of Direct Digital LLC, which markets the product, “We are thrilled to have Carla as our spokesperson. Her proven success on and off the field lends credibility to Instaflex’s benefits, a message that will resonate with consumers who want to be active with reduced joint pain.” 

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