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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct182017

Soccer Sponsorship Spend Nears $350M For MLS, U.S. Soccer, Leagues, Teams

By Barry Janoff

October 18, 2017: With the 2018 FIFA World Cup on the horizon this coming summer, companies aligned with soccer are gearing up global multi-platform campaigns targeting an audience that in 2014 attracted 3.2 billion TV viewers worldwide.

Even without the presence of the U.S. National Men’s Soccer Team, which failed to qualify for the event, marketers in the U.S. are serious about their soccer alliances.

Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to hit a record $347 million in 2017, a 4.1% increase from the $333 million spend in 2016 and up from $302.4 million in 2015.

“Looking forward, sponsorship spending may take a modest hit due to the failure of the U.S. Men’s National Soccer Team to qualify for the 2018 World Cup,” according to research and consultng firm ESP Properties, Chicago.

Adidas is by far the most active brand sponsoring North American soccer, with 68% of properties reporting a partnership with the apparel, footwear and equipment company.

In fact, driven by a renewed and enhanced long-term $700 million deal with adidas, as well as new alliances with such major companies as Target, the value of MLS and its clubs has hit a record $4.46 billion, according to Forbes.

ESP Properties confirmed that MLS was boosted by “recent deals (that) span stadium naming rights (Allianz/Minnesota United FC, Bank of California/Los Angeles FC), new league partnerships (Target, Kellogg’s) and renewals (Adidas, Etihad Airways).”

U.S. Soccer, meanwhile, secured Hisense as official TV and appliance manufacturer and renewed its partnership with AT&T.

The most active brands in North American soccer behind adidas are Anheuser-Busch Inbev (Bud/Bud Light, with 44% of properties with a sponsor in the alcohol category reporting a partnership with then company), Advocare (44%), Audi (35%), Continental Tire (35%), Chipotle (32%), Heineken (29%), Coca-Cola (29%) and Allstate (24%), according to the ESP Properties 2017 Soccer Sponsorship Spend report.

Heineken just released a campaign, "The Invisible Thread" as part of its "Soccer Is Here" umbrella campaign, which it activated during the MLS season along with media partner ESPN.

The most active categories sponsoring North American soccer are led by QSR 4.0 (Quick-service restaurants are four times more likely to sponsor North American soccer than the average of all sponsors), retail (3.8), medical (3.4), food (3.2), automotive (3.1), beer (2.7), insurance (2.7), telecom (2.4) and banks (2.1).

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports will approach a record $63 billion in 2017.

By comparison, NFL sponsorship spend was $1.2 billion last season, the NBA topped $880 million, MLB reached $778 million  and the NHL topped $500 million in sponsorship spending in 2016-17.

Worldwide sponsorship spend in motorsports (Nascar, F1, Indy, etc.) reached $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

The world’s highest-paid athlete is Cristiano Ronaldo, forward for Real Madrid and the Portugal National Team. per Forbes.

Ronaldo earned $58 million in salary and bonuses, an additional $35 million from such endorsement deals as Nike, Tag Heuer, Herbalife and Abbott Labs. His CR7 brand includes shoes, underwear, clothing, cologne and an investment in hotels.

There are three soccer clubs in the Top Five list of the 50 Most Valuable Sports Teams in the world: Manchester United ($3.69 billion), Barcelona ($3.64 billion) and Real Madrid ($3.58 billion), ranked No. 3, No. 4 and No. 5, respectively, behind the NFL’s Dallas Cowboys (valued at $4.2 billion) and MLB’s New York Yankees ($3.7 billion), according to Forbes.

Brands, Fans Drive Value Of MLS, Clubs To $4.5B

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