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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan272014

Super Bowl 'Controversy' Lets SodaStream Double-Dip With Scarlett Johansson

By Barry Janoff

January 27, 2014: The battle may not be as biblical in scope as David and Goliath, but the Super Bowl battle between upstart SodaStream and beverage giants Pepsi and Coca-Cola is entering epic territory on Madison Avenue.

SodaStream, a leading maker of home carbonation beverage systems, is back in the Super Bowl XLVIII advertising roster — confirmed by Yonah Lloyd chief corporate development & communications officer — after having been pulled by Big Game broadcast network Fox.

The problem was not that company spokeswoman and actress Scarlett Johansson takes off her bathrobe and delivers her lines in a tight dress. Or that some have criticized Johansson for helping to promote the Israeli-based company, which operates a factory in an Israeli settlement in the West Bank and has come under fire for what those critics see as impeding the rights of Palestinians who live there.

The problem, according to what SodaStream said they were told by Fox, was that one of Johansson's lines was, "Take that, Coke and Pepsi."

SodaStream, led by CEO Daniel Birnbaum, initially resisted efforts to censor its ad, then acquiesced and cut the line. Fox reinstated the ad, which is scheduled to run during the fourth quarter.

SodaStream, which has its U.S. headquarters in Mount Laurel, NJ (about 85 miles south from MetLife Stadium, the site of Super Bowl XLVIII) released the uncut version of the commercial, which it titled, "Sorry, Coke and Pepsi," on YouTube and on its Web site.

SodaStream had a similar problem last year prior to Super Bowl XLVII when CBS rejected its commercial, also for calling out Coke and Pepsi by name.

In the current spot, Johansson, whose voice stars as the title character in the Oscar-nominated Her, and who also plays Black Widow/Natalia Romanova (aka Natasha Romanoff) in The Avengers movie series and related Marvel films, is seen in a white bathrobe seeming backstage at a Hollywood event.

"Like most actors, my real job is saving the world," she says. As she moves to and then operates a SodaStream home soda maker, she offers, "Start with plain water, adds bubbles, mix in the perfect flavor. Look, a soda that's better for you and all of us. Less sugar. Less bottles."

She then pauses for a moment. "If only I could make this message go viral," at the time an unknowing premonition of things to come. She then removes the robe to reveal a sultry dress. As sexy music plays and a party appears to arise behind her, Johansson takes some sips of the product through a straw.

The censored spot then cuts to the SodaStream logo. In the uncut version, she says, "Sorry. Coke and Pepsi." A voiceover emphasizes, "Oh, yeah. She done it!" (See the full spot here.)

"We won’t be saying #sorrycoke&pepsi on Game Day . . . but we will every other day — stay tuned!" SodaStream wrote on its Twitter account.

Lead agency for SodaStream is Humanaut, Chattanooga, Tenn.

Both Pepsi and Coke are major supporters of the NFL and major players during Super Bowl broadcasts. Pepsi is in the second year of a multi-year deal as the title sponsor of the Super Bowl Half Time show, and both carbonated beverage giants are running TV spots this year.

"We won’t be saying #sorrycoke&pepsi on Game Day . . . but we will every other day — stay tuned!" SodaStream wrote on its Twitter account.

Thirty-second spots were going for upward of $4 million, according to Fox.

During the past five years, the top five Super Bowl advertisers spent a combined $437 million on ads during the game, accounting for 36% of total advertising revenue. The top five spenders are: Anheuser-Busch InBev ($145.9 million), Pepsico ($97 million), Hyundai ($67.4 million), Chrysler ($64.3 million) and Coca-Cola ($62.3 million), according to a just-released study by marketing and research firm Kantar Media, New York.

Despite releasing a survey prior to the 2013 Holiday season showing that 46% [of those survey] indicated they would enjoy receiving a SodaStream as a gift, the company's over accounting figures show that SodaStream's share value on NASDAQ (SODA) fell from $50 to $36 between Jan. 6-Jan. 20, 2014.

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