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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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R2: 'Heroes Evolved' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec142016

Chris Paul Joins Spalding To 'Honor The Game' For Hoops 125th Anniversary

By Barry Janoff

Originally Published in MediaPost

December 14, 2016: According to official documents, the first game of basketball was played on Dec. 21, 1891 in Springfield, Mass. under the auspices of Dr. James Naismith, the man who brought hoops to life.

To help celebrate the 125th anniversary of basketball, Spalding today will launch a multi-media campaign, "Honor the Game," which features new spokesman Chris Paul, all-star guard with the Los Angeles Clippers.

Spalding, the official basketball (and backboard) of the NBA and a "partner of the sport for more than a century," said the effort is intended to "honor the game that has challenged, inspired and awakened the competitive spirit in all of us."

The campaign will focus around a digital "call-to-action" effort directing basketball fans to share posts and stories on how they will honor the game and the 125th anniversary of basketball.

It includes social media at Facebook, Instagram and Twitter, with the hash tags #TrueBelievers and #125HoopYears; as well as via partnerships with the NBA, Slam Magazine, ABC digital networks and "other strategic partners."

Paul and other Spalding endorsers such as DeMar DeRozan (Toronto Raptors) and Damian Lillard (Portland Trail Blazers) will appear in digital and print ads and in-store signage.

Spalding’s lead agency is Walton Isaacson.

Spalding, a division of Russell Brands, has produced a limited-edition of 125 commemorative basketballs, which will be part of the visual aspects of the campaign during activations at various games and hoops destinations nationwide.

After the campaign, Spalding said that the balls would be given to "key members of the basketball community, influencers and partners of the Spalding brand."

In an open letter, "Thank-You Basketball," Spalding writes, "For 125 years you’ve been a force that has challenged, inspired and awakened the competitor in all of us. From the blacktop to the hardwood,  you are something different to everyone. A classroom. A battlefield. A sanctuary. Thank you for being a vivid reminder of what hard work and determination can produce."

"We are extremely proud of our storied history with the game of basketball," Kenyatta Bynoe, vp-global brand marketing and partnerships for Spalding, said in a statement. "From developing the first basketball for official use to being the official basketball of the NBA for 33 years, basketball is core to what we do.

"Our latest campaign, 'Honor the Game,' will ignite a conversation around the impact the sport has had on the entire basketball community. We look forward to continuing to grow the game on a global stage and sharing the experience for the next 125 years," said Bynoe.

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