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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun072018

Special Olympics USA 2018 Games Seattle Adds Partners For Activation, Marketing

NYSJ Sports-Entertainment Business News Service

June 6, 2018: With the 2018 Special Olympics USA Games in Seattle less than a month way, a bevy of companies have joined the roster to support, activate and enhance the experience for more than 4,000 athletes and coaches, family members, volunteers and fans.

Among the new or recently joined sponsors, and those that have expanded their roles: Accenture, Amazon, Baden Sports, F5, Holland America Line, Lyft, Nordstrom, REI, Tommy Hilfiger, Walmart and the Walt Disney Co.

Among the companies already aligned with the event are premier partner Microsoft; platinum partners  Bank of America, Coca-Cola, ESPN and Kaiser Permanente; gold medal partners KPMG, Paccar and United Airlines; such silver medal partners as Boeing, Brooks, Finish Line, Starbucks and T-Mobile; and bronze medal partners including Alaska Airlines and Hasbro.

The USA Games (July 1-6) are being supported by a plethora of local companies and organizations; and sports teams including MLB’s Seattle Mariners, the NFL Seahawks, MLS Sounders, WNBA Storm, Major League Rugby team Seawolves and the Reign of the National Women’s Soccer League.

Special Olympics partner WWE has expanded its supporting role with the USA Games.

WWE will promote the event through its global media assets including the WWE Network, TV, digital and social media, as well as during upcoming WWE live events nationwide. WWE Superstars will be supporting all Special Olympics athletes at the USA Games by conducting daily autograph signings, medal presentations and attending the Opening Ceremonies.

“The 2018 USA Games will be one of the largest and most significant events in the history of Seattle and its success will be due in part to the support of our corporate partners and our shared commitment to furthering the ideals of inclusion,” Beth Knox, president and CEO for the 2018 Special Olympics USA Games, said in a statement.

“With less than a month to go until the Opening Ceremony, these new corporate partners are helping us reach our fundraising goal while engaging their employees in a meaningful way.”

Amazon, the presenting sponsor of the Special Olympics USA Games Closing Ceremony, said that people who shop at smile.amazon.com can designate “Special Olympics USA Games” and have the Amazon Smile Foundation donate 0.5% of the purchase price from eligible products to the 2018 USA Games.

Amazon also said it would donate an additional $10,000 to support the 2018 USA Games.

Amazon, in partnership with the South Lake Union Chamber of Commerce, the South Lake Union Community Council, and the Denny Triangle Neighborhood Association, has activated local restaurants to participate in a campaign called “Choose to Include.”

Participating restaurants will feature an existing dish from their menu or create a new dish that “celebrates the spirit of Special Olympics.” At the end of the campaign (June 22-July 6), each restaurant will donate a portion of proceeds from these dishes directly to the Special Olympics USA Games.

Also new, Amazon Echo and Alexa device users can say, “Alexa, make a donation to the Special Olympics USA Games,” and “Alexa will automatically charge the card on file to make the donation.”

Among the new activations:

Accenture is the official sponsor of gymnastics and a presenting sponsor of the Future of Inclusion Forum (July 2).

Holland America Line is the presenting sponsor of the 2018 USA Games Art Murals.

Nordstrom is the Presenting Sponsor of the Special Olympics Young Athletes Festival at the 2018 USA Games. Geared to all children ages 2 to 7,

T-Mobile is a sponsor of soccer and has established a text-to-give program in support of the 2018 USA Games.

Walmart is the presenting sponsor of the 2018 USA Games Family Program.

The Walt Disney Company is the presenting sponsor of the 2018 USA Games Volunteer Program.

See a full list of USA Games partners here.

Special Olympics, ESPN Plans USA Games Challenge

PHOTOS COURTESY Special Olympics

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