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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Feb142018

Special Olympics 50th Anniversary Honors, Amplifies Urgency For ‘Inclusion Revolution’

By Barry Janoff

February 13, 2018: In 1968, the Green Bay Packers won Super Bowl II, Rowan & Martin’s Laugh-In made its TV debut on NBC, The Beatles formed Apple Records and In the Heat of the Night won the Oscar for Best Picture over Bonnie and Clyde, The Graduate and Guess Who’s Coming to Dinner.

It also was the year that Special Olympics, under the leadership of Eunice Kennedy Shriver, held its inaugural event, the Summer Special Olympics World Games, which were held July 20-Aug. 3, 1968 in Chicago’s Soldier Field.

In 2018, Special Olympics will celebrate its 50th anniversary with the prime intent to bolster the urgency for what its has named the “Inclusion Revolution,” with events, special appearances, activation and a multi-platform campaign involving marketing partners, a roster of celebrities and Special Olympics athletes.

The goal of the Special Olympics 50th Anniversary: “Broaden its purpose to focus on ending discrimination against people with intellectual disabilities worldwide and creating inclusive communities.”

According to Special Olympics, “The strategic shift will amplify the impact Special Olympics is making through its programmatic work in sports, health and youth and school engagement to bridge gaps in access and opportunity for a community that comprises 3% of the global population.”

"For 50 years we have been breaking down barriers and creating solutions for real problems that people with intellectual disabilities face in the areas of isolation, inactivity and injustice," Timothy Shriver. Special Olympics chairman (and son of Eunice Kennedy Shriver), said in a statement.

"We need to accelerate this work in our next 50 years, but also demonstrate how our athletes, people with intellectual disabilities, are teachers of empathy and inclusion.”

Among the marketing partners involved with 50th anniversary activation are Coca-Cola, Bank of America, Mattel, Microsoft, NFL, P&G, TD Bank, Toyota and Voya.

Special Olympics plans to get its message out via multi-media marketing, overseen in-house.

Spots are touting such 50th anniversary events as the Special Olympics USA Games in Seattle (July 1-6 ) and the Special Olympics Unified (Soccer) Cup in Chicago (July 17-21).

Support includes Internet, social media and national and local activation.

Among the athletes and celebrities involved with Special Olympics and/or the 50th anniversary marketing and celebration are Andre Drummond (Detroit Pistons), Apolo Anton Ohno (Olympic gold medal speed skater), Brooklyn Decker (actress/model), Damian Lillard (Portland Trail Blazers), Dani Alves (FC Barcelona), Dikembe Mutombo (NBA), Elena Delle Donne (Washington Mystics), Hannah Teter (Olympic gold medal snowboarder), Jamaal Charles (Kansas City Chiefs), Joe Haden (Cleveland Browns), Li Na (tennis champion), Michael Phelps (gold medal swimmer), Nadia Comaneci (gold medal gymnast), Padraig Harrington (champion golfer), Scott Hamilton (gold medal figure skater) and Yao Ming (Basketball Hall of Fame).

The Special Olympics USA Games in Seattle “will have the largest Unified Sports participation in Special Olympics history.“ Unified Sports pairs athletes with intellectual disabilities and those without on the same team. 

Special Olympics then returns to Chicago and Soldier Field for the Special Olympics Unified (Soccer) Cup.

The tournament will feature 24 teams (eight women's teams and 16 men's teams) comprised of people with and without intellectual disabilities from around the globe.

In addition, on July 20, Special Olympics will “honor its history and celebrate its future” with the dedication and lighting of the Special Olympics Eternal Flame of Hope monument outside Soldier Field, home of the first games. The flame will “symbolize the ongoing mission of inclusion for people with intellectual disabilities.

On July 21, the first Global Day of Inclusion will be held in Soldier Field.

The 50th Anniversary celebration will culminate in July 2019 at an event to be unveiled later this year.

Since 1968, Special Olympics said it has grown to include more than 5 million Special Olympics athletes across 172 countries, with 80% participating outside the United States. China and India each have more than 1 million athletes.

However, “Despite the success and joy of Special Olympics sports, people with intellectual disabilities still face gross neglect, stigma, and marginalization.”

“The world is a divided place and attitudes of mass destruction are tearing communities apart,” said Shriver. “But we know first-hand how the Special Olympics experience — and our athletes — bring people together in ways that erase the lines of division.

“There is no more urgent time for us to launch an 'Inclusion Revolution' of the heart and mind," said Shriver.

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