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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr162015

Coke, Toyota, ESPN, Others Activating For Special Olympics L.A. 100-Day Countdown

By Barry Janoff

April 16, 2015: With the NBA and NHL playoffs underway and the MLB and MLS seasons ramping up to speed, marketers, media, participating athletes and coaches and other supporters are rallying behind another key sports event: the Special Olympics World Games Los Angeles 2015.

April 16 marks the 100 Day Countdown to the Games, which will be held July 25-Aug. 2 and is expected to include 7,000 athletes and 3,000 coaches representing 177 countries, 30,000 volunteers and an anticipated 500,000 spectators

Organizers are calling it the "single biggest event in Los Angeles since the 1984 Olympic Games."

According to LA2015 President and CEO, Patrick McClenahan, “Today is an exciting moment as in just 100 days, Los Angeles will welcome athletes from around the world as they strive to be the best that they can be with courage, determination and joy. I know Los Angeles and all of Southern California will cheer on these incredible athletes at this once-in-a-lifetime event.”

Special Olympics World Games Los Angeles Founding Champions and partners include AEG, Bank of America, Coca-Cola, Finish Line, Mattel, NBA, NCAA, Procter & Gamble, Safeway, Toyota, Toys R Us, U.S. Golf Assn., Kate Capshaw & Steven Spielberg, Kaiser Permanente, The David Geffen Foundation, WWE, The Walt Disney Company and The Knights of Columbus.

“It’s a natural fit,” Julie Kessler, director for Special Olympics World Games 2015, Coca-Cola, which has been a Special Olympics partner for almost a half-century, said in a statement. “Special Olympics and Coca-Cola both champion acceptance and celebrate the courage, determination and joy of these incredible athletes.”

Coke’s support of the Games extends to the market via a commemorative 8-oz. glass bottle, outdoor advertising and retail promotions encouraging consumers to support Special Olympics by volunteering or donating.

“What we’ve heard over and over from our colleagues is that when they have the opportunity to volunteer with Special Olympics, they feel like they get far more back from the experience than they put in through interaction with these inspiring athletes and their families,” said Kessler. “We hope to ‘paint the stands red’ to show our support.

Also launching today is Toyota’s Special Olympics digital hub — “Journey to the Games” — which the automaker said would showcase Toyota’s various activities leading up to the World Games this summer and throughout the Games itself.

Toyota activation includes in-store activations and events at Toyota dealers and support from Team Toyota Nascar driver Clint Bowyer.
 
“This is an incredible opportunity to support a truly global event and we’re taking a holistic approach, from our sponsorship investment at the national level, support vehicles and engaging local fundraising efforts across the country to the hundreds of Toyota employees who will volunteer at the World Games,” Jim Lentz, CEO of Toyota North America, said in a statement. “The world is coming to Los Angeles and we are proud to join the Special Olympics World Games and support our shared values of acceptance and inclusion.”

ESPN, the official media partner of the Special Olympics World Games Los Angeles 2015 (LA2015), used the 100 Day Countdown to unveil its coverage plans, which will begin July 25 with live coverage of the Opening Ceremony inn the Los Angeles memorial Coliseum (9 PM ET) and run through the Closing Ceremonies.

Coverage will air primarily on ESPN, with some programs appearing on ABC or ESPN2. All ESPN and ESPN2 programs will also be simulcast on WatchESPN.

ESPN said its nightly studio programs would "deliver stories, vignettes and features from around the World Games, as well as recapping the key results from each days’ competitions.

In addition, ESPN’s coverage will go global via ESPN networks and through syndication partners.

Toys R Us said today that a recent campaign hosted in its stores across the U.S. and online at Toysrus.com to benefit Special Olympics raised more than $2 million.

Beginning May 26 and running through July 10, the Unified Relay Across America presented by Bank of America will see participants relay the Flame of Hope via three simultaneous cross-country routes, covering all 50 states, which will converge in Los Angeles on July 10 prior to the World Games.

Among the more more than 20,000 participants who will run, walk or bike over 10,000 segments of the relay covering a total of 21,000 miles  are 20 Olympic medalists.

According to the Special Olympics committee, the list includes gymnasts Bart Conner, Nadia Comaneci and Nastia Liukin; American figure skaters Scott Hamilton and Michelle Kwan; snowboarder Hannah Teter, American short track speed skater Apolo Ohno, American speed skater Casey FitzRandolph, former pro basketball players Sam Perkins and Ruth Riley; swimmers Donna de Varona, John Naber and Jessica Hardy; soccer player Kristine Lilly; and freestyle skier Ashley Caldwell.

In conjunction with the United Relay, singer Avril Lavigne has released via iTunes, the song and related video, "Fly," which will, through the Avril Lavigne Foundation, support Special Olympics and the World Games Los Angeles.

“The Special Olympics World Games is a truly compelling event, filled with some of the most extraordinary sports stories and people you will ever see, and we are looking forward to showcasing them,” Russell Wolff, evp-ESPN International, said of the event. “Sports has the power to be unifying, uplifting and life-changing, and this event will be a remarkable and tangible example of that power.”

Special Olympics World Games will see competitors in 25 Olympic-type sports: Aquatics, Athletics, Badminton, Basketball, Bocce, Bowling, Cycling, Equestrian, Football, Golf, Gymnastics, Half Marathon, Handball, Judo, Kayaking, Open Water Swimming, Powerlifting, Roller Skating, Sailing, Softball, Table Tennis, Tennis, Triathlon, Volleyball and Beach Volleyball.

Marketing Partners Begin One Year Countdown To Special Olympics Games

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