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• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar262019

Jackie Robinson The Focus Of Budweiser Campaign, Film Directed By Spike Lee

By Barry Janoff

March 26, 2019: The life, times and impact of Jackie Robinson are celebrated every year both on and off the baseball field, perhaps more so this year to honor what would have been his 100th birthday.

To coincide with MLB Opening Day on March 28, Budweiser will launch a multi-platform campaign celebrating Jackie's legacy nationwide, including TV, cinema, print, out-of-home, digital, social and in-stadium media.

At the core of the effort is a three-minute short film “Impact," directed by Oscar winner Spike Lee in collaboration with the Jackie Robinson Foundation.

It is narrated by Jackie Robinson's daughter, Sharon Robinson, who is also the vice chair for the Jackie Robinson Foundation.

The three-minute film will launch nationwide on-air and in-stadiums on March 28.

Lee and Budweiser said the creative was inspired by Robinson’s quote, "A life is not important except in the impact it has on other lives.”

The three-minute homage features shots of Robinson on and off the field, shows how he continues to impact the lives of people — including a group of diverse immigrants who are being sworn in as U.S. citizens — and concludes by showing a group of people who are impacting their local communities.

"I'm honored to work with Sharon Robinson and Budweiser,” Lee said via Budweiser parent company Anheuser-Busch.

“All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long live Jackie Robinson!"

The Jackie Robinson Foundation, founded by his wife, Rachael, is overseeing a season-long celebration of Robinson, which began with an exclusive photo exhibition — “In the Dugout with Jackie Robinson: An Intimate Portrait of a Baseball Legend” — in the Museum of the City of New York, which opened Jan. 31, Robinson’s birthdate.

The year-long celebration will culminate with the scheduled opening of the Jackie Robinson Museum in New York in December 2019.

Included will be MLB’s annual Jackie Robinson Day — April 15, when all players, managers, coaches and others wear Robinson’s No. 42 jersey to commemorate the day Robinson broke the baseball color line when the Brooklyn Dodgers started him at first base on April 15, 1947.

Events will take place in several cities throughout the year, including a speakers’ series, concerts and a traveling artifact exhibit.

Topps put Robinson on card No. 42 of its current Living Set collection.

As part of its campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum.

Budweiser has created limited-edition Jackie Robinson "42" aluminum bottles for the MLB season. Marked with Jackie's signature, 42¢ from every bottle sold will be donated to the Jackie Robinson Foundation.

According to Ricardo Marques, vp-marketing core and value brands for Anheuser-Busch, “Jackie Robinson was a true American hero who displayed incredible courage and resilience in the name of equality and unity.

“His boundary-breaking achievements extend well beyond baseball through his work as a civil rights activist; undeniably Jackie Robinson continues to serve as an inspiration today for anyone out there looking to live with impact."

“Impact” includes shots of the former Ebbets Field, a current shot of Ebbets Field Apartments on the stadium’s location, plaques commemorating Ebbets Field and home plate where  “On April 15, 1947, Jack Roosevelt Robinson integrated Major League Baseball.”

It also includes the Jackie Robinson School, Jackie Robinson Museum; the rotunda in the New York Mets’ Citi Field, which was designed to recreate Ebbets Field and has oversize photos of Robinson on the walls; Robinson at home, with the Dodgers and his gravesite (he passed away on Oct. 24, 1972); and even a shot of Spike Lee in a Robinson jersey.

“Baseball is a game of impact,” Sharon Robinson says in the spot. “The powerful contact of the bat with the ball changes its direction and can change the outcome of the game. The impact isn’t just felt by the batter. Other players feel it, fans near and far feel it.

“But in 1947, that impact was felt well beyond any field. It was felt by the entire country.”

As we see current shots of a group of ipeople being sworn in as U.S. citizens and re-created historical shots of people listening to the radio during Dodgers-Robinson games, Sharon Robinson continues, “It was bigger than the game because it changed everything. Under the watchful eye of thousands, Jackie Robinson heroically stepped forward, determined to break the color barrier of the sport he loved.

“The crack of his bat became the sound of hope. A brief act. A fraction of a second. Yet with everlasting impact. An impact that changed things forever. Changed the game, the course of history, changed the whole nation. It changed his whole future. The things he would endure, The heights he would reach. The lives he would touch.

“Like a ballot just right, he set us on an irreversible trajectory. He taught us all that not just baseball but life itself is a game of impact. How do I know this? Jack Roosevelt Robinson is my dad.”

Jackie Robinson Getting Year-Long 100th Birthday Fete

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