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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar262019

Jackie Robinson The Focus Of Budweiser Campaign, Film Directed By Spike Lee

By Barry Janoff

March 26, 2019: The life, times and impact of Jackie Robinson are celebrated every year both on and off the baseball field, perhaps more so this year to honor what would have been his 100th birthday.

To coincide with MLB Opening Day on March 28, Budweiser will launch a multi-platform campaign celebrating Jackie's legacy nationwide, including TV, cinema, print, out-of-home, digital, social and in-stadium media.

At the core of the effort is a three-minute short film “Impact," directed by Oscar winner Spike Lee in collaboration with the Jackie Robinson Foundation.

It is narrated by Jackie Robinson's daughter, Sharon Robinson, who is also the vice chair for the Jackie Robinson Foundation.

The three-minute film will launch nationwide on-air and in-stadiums on March 28.

Lee and Budweiser said the creative was inspired by Robinson’s quote, "A life is not important except in the impact it has on other lives.”

The three-minute homage features shots of Robinson on and off the field, shows how he continues to impact the lives of people — including a group of diverse immigrants who are being sworn in as U.S. citizens — and concludes by showing a group of people who are impacting their local communities.

"I'm honored to work with Sharon Robinson and Budweiser,” Lee said via Budweiser parent company Anheuser-Busch.

“All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long live Jackie Robinson!"

The Jackie Robinson Foundation, founded by his wife, Rachael, is overseeing a season-long celebration of Robinson, which began with an exclusive photo exhibition — “In the Dugout with Jackie Robinson: An Intimate Portrait of a Baseball Legend” — in the Museum of the City of New York, which opened Jan. 31, Robinson’s birthdate.

The year-long celebration will culminate with the scheduled opening of the Jackie Robinson Museum in New York in December 2019.

Included will be MLB’s annual Jackie Robinson Day — April 15, when all players, managers, coaches and others wear Robinson’s No. 42 jersey to commemorate the day Robinson broke the baseball color line when the Brooklyn Dodgers started him at first base on April 15, 1947.

Events will take place in several cities throughout the year, including a speakers’ series, concerts and a traveling artifact exhibit.

Topps put Robinson on card No. 42 of its current Living Set collection.

As part of its campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum.

Budweiser has created limited-edition Jackie Robinson "42" aluminum bottles for the MLB season. Marked with Jackie's signature, 42¢ from every bottle sold will be donated to the Jackie Robinson Foundation.

According to Ricardo Marques, vp-marketing core and value brands for Anheuser-Busch, “Jackie Robinson was a true American hero who displayed incredible courage and resilience in the name of equality and unity.

“His boundary-breaking achievements extend well beyond baseball through his work as a civil rights activist; undeniably Jackie Robinson continues to serve as an inspiration today for anyone out there looking to live with impact."

“Impact” includes shots of the former Ebbets Field, a current shot of Ebbets Field Apartments on the stadium’s location, plaques commemorating Ebbets Field and home plate where  “On April 15, 1947, Jack Roosevelt Robinson integrated Major League Baseball.”

It also includes the Jackie Robinson School, Jackie Robinson Museum; the rotunda in the New York Mets’ Citi Field, which was designed to recreate Ebbets Field and has oversize photos of Robinson on the walls; Robinson at home, with the Dodgers and his gravesite (he passed away on Oct. 24, 1972); and even a shot of Spike Lee in a Robinson jersey.

“Baseball is a game of impact,” Sharon Robinson says in the spot. “The powerful contact of the bat with the ball changes its direction and can change the outcome of the game. The impact isn’t just felt by the batter. Other players feel it, fans near and far feel it.

“But in 1947, that impact was felt well beyond any field. It was felt by the entire country.”

As we see current shots of a group of ipeople being sworn in as U.S. citizens and re-created historical shots of people listening to the radio during Dodgers-Robinson games, Sharon Robinson continues, “It was bigger than the game because it changed everything. Under the watchful eye of thousands, Jackie Robinson heroically stepped forward, determined to break the color barrier of the sport he loved.

“The crack of his bat became the sound of hope. A brief act. A fraction of a second. Yet with everlasting impact. An impact that changed things forever. Changed the game, the course of history, changed the whole nation. It changed his whole future. The things he would endure, The heights he would reach. The lives he would touch.

“Like a ballot just right, he set us on an irreversible trajectory. He taught us all that not just baseball but life itself is a game of impact. How do I know this? Jack Roosevelt Robinson is my dad.”

Jackie Robinson Getting Year-Long 100th Birthday Fete

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