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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar262019

Jackie Robinson The Focus Of Budweiser Campaign, Film Directed By Spike Lee

By Barry Janoff

March 26, 2019: The life, times and impact of Jackie Robinson are celebrated every year both on and off the baseball field, perhaps more so this year to honor what would have been his 100th birthday.

To coincide with MLB Opening Day on March 28, Budweiser will launch a multi-platform campaign celebrating Jackie's legacy nationwide, including TV, cinema, print, out-of-home, digital, social and in-stadium media.

At the core of the effort is a three-minute short film “Impact," directed by Oscar winner Spike Lee in collaboration with the Jackie Robinson Foundation.

It is narrated by Jackie Robinson's daughter, Sharon Robinson, who is also the vice chair for the Jackie Robinson Foundation.

The three-minute film will launch nationwide on-air and in-stadiums on March 28.

Lee and Budweiser said the creative was inspired by Robinson’s quote, "A life is not important except in the impact it has on other lives.”

The three-minute homage features shots of Robinson on and off the field, shows how he continues to impact the lives of people — including a group of diverse immigrants who are being sworn in as U.S. citizens — and concludes by showing a group of people who are impacting their local communities.

"I'm honored to work with Sharon Robinson and Budweiser,” Lee said via Budweiser parent company Anheuser-Busch.

“All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long live Jackie Robinson!"

The Jackie Robinson Foundation, founded by his wife, Rachael, is overseeing a season-long celebration of Robinson, which began with an exclusive photo exhibition — “In the Dugout with Jackie Robinson: An Intimate Portrait of a Baseball Legend” — in the Museum of the City of New York, which opened Jan. 31, Robinson’s birthdate.

The year-long celebration will culminate with the scheduled opening of the Jackie Robinson Museum in New York in December 2019.

Included will be MLB’s annual Jackie Robinson Day — April 15, when all players, managers, coaches and others wear Robinson’s No. 42 jersey to commemorate the day Robinson broke the baseball color line when the Brooklyn Dodgers started him at first base on April 15, 1947.

Events will take place in several cities throughout the year, including a speakers’ series, concerts and a traveling artifact exhibit.

Topps put Robinson on card No. 42 of its current Living Set collection.

As part of its campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum.

Budweiser has created limited-edition Jackie Robinson "42" aluminum bottles for the MLB season. Marked with Jackie's signature, 42¢ from every bottle sold will be donated to the Jackie Robinson Foundation.

According to Ricardo Marques, vp-marketing core and value brands for Anheuser-Busch, “Jackie Robinson was a true American hero who displayed incredible courage and resilience in the name of equality and unity.

“His boundary-breaking achievements extend well beyond baseball through his work as a civil rights activist; undeniably Jackie Robinson continues to serve as an inspiration today for anyone out there looking to live with impact."

“Impact” includes shots of the former Ebbets Field, a current shot of Ebbets Field Apartments on the stadium’s location, plaques commemorating Ebbets Field and home plate where  “On April 15, 1947, Jack Roosevelt Robinson integrated Major League Baseball.”

It also includes the Jackie Robinson School, Jackie Robinson Museum; the rotunda in the New York Mets’ Citi Field, which was designed to recreate Ebbets Field and has oversize photos of Robinson on the walls; Robinson at home, with the Dodgers and his gravesite (he passed away on Oct. 24, 1972); and even a shot of Spike Lee in a Robinson jersey.

“Baseball is a game of impact,” Sharon Robinson says in the spot. “The powerful contact of the bat with the ball changes its direction and can change the outcome of the game. The impact isn’t just felt by the batter. Other players feel it, fans near and far feel it.

“But in 1947, that impact was felt well beyond any field. It was felt by the entire country.”

As we see current shots of a group of ipeople being sworn in as U.S. citizens and re-created historical shots of people listening to the radio during Dodgers-Robinson games, Sharon Robinson continues, “It was bigger than the game because it changed everything. Under the watchful eye of thousands, Jackie Robinson heroically stepped forward, determined to break the color barrier of the sport he loved.

“The crack of his bat became the sound of hope. A brief act. A fraction of a second. Yet with everlasting impact. An impact that changed things forever. Changed the game, the course of history, changed the whole nation. It changed his whole future. The things he would endure, The heights he would reach. The lives he would touch.

“Like a ballot just right, he set us on an irreversible trajectory. He taught us all that not just baseball but life itself is a game of impact. How do I know this? Jack Roosevelt Robinson is my dad.”

Jackie Robinson Getting Year-Long 100th Birthday Fete

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