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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Tuesday
Mar262019

Jackie Robinson The Focus Of Budweiser Campaign, Film Directed By Spike Lee

By Barry Janoff

March 26, 2019: The life, times and impact of Jackie Robinson are celebrated every year both on and off the baseball field, perhaps more so this year to honor what would have been his 100th birthday.

To coincide with MLB Opening Day on March 28, Budweiser will launch a multi-platform campaign celebrating Jackie's legacy nationwide, including TV, cinema, print, out-of-home, digital, social and in-stadium media.

At the core of the effort is a three-minute short film “Impact," directed by Oscar winner Spike Lee in collaboration with the Jackie Robinson Foundation.

It is narrated by Jackie Robinson's daughter, Sharon Robinson, who is also the vice chair for the Jackie Robinson Foundation.

The three-minute film will launch nationwide on-air and in-stadiums on March 28.

Lee and Budweiser said the creative was inspired by Robinson’s quote, "A life is not important except in the impact it has on other lives.”

The three-minute homage features shots of Robinson on and off the field, shows how he continues to impact the lives of people — including a group of diverse immigrants who are being sworn in as U.S. citizens — and concludes by showing a group of people who are impacting their local communities.

"I'm honored to work with Sharon Robinson and Budweiser,” Lee said via Budweiser parent company Anheuser-Busch.

“All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long live Jackie Robinson!"

The Jackie Robinson Foundation, founded by his wife, Rachael, is overseeing a season-long celebration of Robinson, which began with an exclusive photo exhibition — “In the Dugout with Jackie Robinson: An Intimate Portrait of a Baseball Legend” — in the Museum of the City of New York, which opened Jan. 31, Robinson’s birthdate.

The year-long celebration will culminate with the scheduled opening of the Jackie Robinson Museum in New York in December 2019.

Included will be MLB’s annual Jackie Robinson Day — April 15, when all players, managers, coaches and others wear Robinson’s No. 42 jersey to commemorate the day Robinson broke the baseball color line when the Brooklyn Dodgers started him at first base on April 15, 1947.

Events will take place in several cities throughout the year, including a speakers’ series, concerts and a traveling artifact exhibit.

Topps put Robinson on card No. 42 of its current Living Set collection.

As part of its campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum.

Budweiser has created limited-edition Jackie Robinson "42" aluminum bottles for the MLB season. Marked with Jackie's signature, 42¢ from every bottle sold will be donated to the Jackie Robinson Foundation.

According to Ricardo Marques, vp-marketing core and value brands for Anheuser-Busch, “Jackie Robinson was a true American hero who displayed incredible courage and resilience in the name of equality and unity.

“His boundary-breaking achievements extend well beyond baseball through his work as a civil rights activist; undeniably Jackie Robinson continues to serve as an inspiration today for anyone out there looking to live with impact."

“Impact” includes shots of the former Ebbets Field, a current shot of Ebbets Field Apartments on the stadium’s location, plaques commemorating Ebbets Field and home plate where  “On April 15, 1947, Jack Roosevelt Robinson integrated Major League Baseball.”

It also includes the Jackie Robinson School, Jackie Robinson Museum; the rotunda in the New York Mets’ Citi Field, which was designed to recreate Ebbets Field and has oversize photos of Robinson on the walls; Robinson at home, with the Dodgers and his gravesite (he passed away on Oct. 24, 1972); and even a shot of Spike Lee in a Robinson jersey.

“Baseball is a game of impact,” Sharon Robinson says in the spot. “The powerful contact of the bat with the ball changes its direction and can change the outcome of the game. The impact isn’t just felt by the batter. Other players feel it, fans near and far feel it.

“But in 1947, that impact was felt well beyond any field. It was felt by the entire country.”

As we see current shots of a group of ipeople being sworn in as U.S. citizens and re-created historical shots of people listening to the radio during Dodgers-Robinson games, Sharon Robinson continues, “It was bigger than the game because it changed everything. Under the watchful eye of thousands, Jackie Robinson heroically stepped forward, determined to break the color barrier of the sport he loved.

“The crack of his bat became the sound of hope. A brief act. A fraction of a second. Yet with everlasting impact. An impact that changed things forever. Changed the game, the course of history, changed the whole nation. It changed his whole future. The things he would endure, The heights he would reach. The lives he would touch.

“Like a ballot just right, he set us on an irreversible trajectory. He taught us all that not just baseball but life itself is a game of impact. How do I know this? Jack Roosevelt Robinson is my dad.”

Jackie Robinson Getting Year-Long 100th Birthday Fete

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