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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec202012

Spike Lee Helms TV Commercial For NBA BIG Day Of Christmas Games, Marketing

By Barry Janoff

December 20, 2012: On Christmas Day, 1984, Bernard King of the New York Knicks went ball-istic against the then New Jersey Nets, scoring 60 points during a game in Madison Square Garden.

On Christmas Day, 2012, the NBA will unveil a commercial under its BIG umbrella campaign, "The King of New York," that looks back at the game, during which King set a Knicks' single-game scoring mark that still stands.

The new spot is directed by and stars über-New York Knicks fan, Spike Lee, who recalls the game as being one of his all-time favorite Knicks' moments at "the world's most famous arena."

The commercial will air during the NBA's Christmas slate of games on ESPN and ABC. Lee will also direct another commercial for the BIG effort to break later in the season. Both will go into rotation during NBA telecasts across all media partners, including TNT and NBA TV.

The NBA's lead agency is Goodby, Silverstein & Partners, San Francisco.

Lee is in a car driving through New York as he talks about King and the game. "This is a story about BK from BK — Bernard King from Brooklyn, NY. It's 1984 and the Garden is packed. I'm sitting in the last row. I can touch the roof."

In the 60-point game, King scored 40 points at halftime, and finished with 19 of 30 shooting from the field and 22 of 26 from the free throw line. Despite King's scoring outburst, the Knicks lost to the Nets, 120-114.

As clips from the game play out, Lee exclaims, "Bernard King, he was giving the Nets the business. Ten, 20, 40 points. The second half, 50, 60 points! He was stopping' and poppin'!" Postin' and toasting'! All hail the King!"

With a nod to how the Knicks-Nets rivalry has been revitalized this season with the Nets' move to Brooklyn and both teams vying for leadership in their division, Lee says, "You know what? You never know who's gonna wear the crown next" as a billboard shot of Carmelo Anthony appears on-screen.

Closing text reads, "Royalty Is . . . BIG." (See the full spot here.)

In addition to directing such films as She's Gotta Have It, Mo' Better Blues, Jungle Fever and He Got Game, Lee has helmed several classic TV commercials, including a series for Nike's Jordan Brand in which Lee played the role of Mars Blackmon, a character he originated in She's Gotta Have It.

Nike has used the Mars Blackmon character again in spots over the past two years. Lee also hosted a Nike event this month in New York to unveil the Air Jordan XX8 kicks.

NBA teams playing on Dec. 25 will wear new jerseys from adidas specifically designed for the Christmas games, which has been supported by a BIG TV spot with Dwight Howard, Dwyane Wade, Carmelo Anthony, Russell Westbrook and Joe Johnson. Each of those players will be in action during the day-night NBA marathon.

One year ago, the games on Christmas 2011 marked opening day of the 2011-12 season following an NBA lockout. Viewership averaged 35 million, the highest of any NBA Christmas Day games in a decade, according to the league.

The 60-point output was a single-game NBA scoring record at Madison Square Garden until Kobe Bryant of the Los Angeles Lakers dropped 61 during a 126-117 win against the Knicks there on Feb. 2, 2009.

King, whose brother Albert played in the NBA from 1981-1991, scored 19,655 points during a career that stretched from 1977-1993, including four seasons with the Nets. In addition to the 60-point game, he also had 50-point totals in consecutive games during the 1983-84 season. During a February game later in the 1984-85 season, he scored 55 points in another match-up against the Nets.

Like King, Lee is also a native of Brooklyn.

The NBA's Christmas Day schedule: Boston Celtics at Brooklyn Nets (ESPN), New York Knicks at Los Angeles Lakers (ABC), Oklahoma City Thunder at Miami Heat (ABC), Houston Rockets at Chicago Bulls (ESPN) and Denver Nuggets at Los Angeles Clippers (ESPN).

NBA Stars Are BIG In NBA, Adidas Holiday-Themed Spot

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