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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec202012

Spike Lee Helms TV Commercial For NBA BIG Day Of Christmas Games, Marketing

By Barry Janoff

December 20, 2012: On Christmas Day, 1984, Bernard King of the New York Knicks went ball-istic against the then New Jersey Nets, scoring 60 points during a game in Madison Square Garden.

On Christmas Day, 2012, the NBA will unveil a commercial under its BIG umbrella campaign, "The King of New York," that looks back at the game, during which King set a Knicks' single-game scoring mark that still stands.

The new spot is directed by and stars über-New York Knicks fan, Spike Lee, who recalls the game as being one of his all-time favorite Knicks' moments at "the world's most famous arena."

The commercial will air during the NBA's Christmas slate of games on ESPN and ABC. Lee will also direct another commercial for the BIG effort to break later in the season. Both will go into rotation during NBA telecasts across all media partners, including TNT and NBA TV.

The NBA's lead agency is Goodby, Silverstein & Partners, San Francisco.

Lee is in a car driving through New York as he talks about King and the game. "This is a story about BK from BK — Bernard King from Brooklyn, NY. It's 1984 and the Garden is packed. I'm sitting in the last row. I can touch the roof."

In the 60-point game, King scored 40 points at halftime, and finished with 19 of 30 shooting from the field and 22 of 26 from the free throw line. Despite King's scoring outburst, the Knicks lost to the Nets, 120-114.

As clips from the game play out, Lee exclaims, "Bernard King, he was giving the Nets the business. Ten, 20, 40 points. The second half, 50, 60 points! He was stopping' and poppin'!" Postin' and toasting'! All hail the King!"

With a nod to how the Knicks-Nets rivalry has been revitalized this season with the Nets' move to Brooklyn and both teams vying for leadership in their division, Lee says, "You know what? You never know who's gonna wear the crown next" as a billboard shot of Carmelo Anthony appears on-screen.

Closing text reads, "Royalty Is . . . BIG." (See the full spot here.)

In addition to directing such films as She's Gotta Have It, Mo' Better Blues, Jungle Fever and He Got Game, Lee has helmed several classic TV commercials, including a series for Nike's Jordan Brand in which Lee played the role of Mars Blackmon, a character he originated in She's Gotta Have It.

Nike has used the Mars Blackmon character again in spots over the past two years. Lee also hosted a Nike event this month in New York to unveil the Air Jordan XX8 kicks.

NBA teams playing on Dec. 25 will wear new jerseys from adidas specifically designed for the Christmas games, which has been supported by a BIG TV spot with Dwight Howard, Dwyane Wade, Carmelo Anthony, Russell Westbrook and Joe Johnson. Each of those players will be in action during the day-night NBA marathon.

One year ago, the games on Christmas 2011 marked opening day of the 2011-12 season following an NBA lockout. Viewership averaged 35 million, the highest of any NBA Christmas Day games in a decade, according to the league.

The 60-point output was a single-game NBA scoring record at Madison Square Garden until Kobe Bryant of the Los Angeles Lakers dropped 61 during a 126-117 win against the Knicks there on Feb. 2, 2009.

King, whose brother Albert played in the NBA from 1981-1991, scored 19,655 points during a career that stretched from 1977-1993, including four seasons with the Nets. In addition to the 60-point game, he also had 50-point totals in consecutive games during the 1983-84 season. During a February game later in the 1984-85 season, he scored 55 points in another match-up against the Nets.

Like King, Lee is also a native of Brooklyn.

The NBA's Christmas Day schedule: Boston Celtics at Brooklyn Nets (ESPN), New York Knicks at Los Angeles Lakers (ABC), Oklahoma City Thunder at Miami Heat (ABC), Houston Rockets at Chicago Bulls (ESPN) and Denver Nuggets at Los Angeles Clippers (ESPN).

NBA Stars Are BIG In NBA, Adidas Holiday-Themed Spot

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