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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb112010

Sponsors, Start Your Engines: Motorsports Deals On Right Track For 2010

February 11, 2010: Reports of the demise of Nascar and other auto racing bodies have apparently been slightly exaggerated.

In 2010, North American-based companies will spend an estimated $3.37 billion to sponsor motorsports teams, tracks and sanctioning bodies, up 2.1%  from the $3.3 billion spent in 2009, according to research, consulting and sponsorship analysis firm IEG.

Although the projection falls short of the 3.4% increase for the overall sponsorship industry and 2.8% rise for sports properties, it is a turn in the right direction from the 6% decline in motorsports spending from 2008 to 2009, IEG observes in its just released 2010 Sponsorship Report.

IEG observes that some top sponsors dropped out of auto racing after the 2009 season for various reasons. Among them were Allstate, Brown-Forman’s Jack Daniel’s and Jim Beam. However, brands such as Crown Royal, Continental Tire, Peak Motor Oil, Toyota, Best Western, Izod, Aaron's and Mattel have either extended or signed new deals with auto racing circuits for 2010 and beyond.

Nascar recently brought on two new sponsors, both in nontraditional categories: in-theater ad firm Screenvision Cinema Network and Drive4COPD, a health awareness campaign for chronic obstructive pulmonary disease funded by Boehringer Ingelheim Pharmaceuticals, Inc.

In addition, Danica Patrick's entry into ARCA and Nascar's Nationwide Series has brought marketing and consumer focus on the sport.

For 2010, IEG SR projects 4.5% growth in worldwide sports sponsorship to $46 billion. The largest gains will come from Africa and South America, in part due to activity and interest surrounding South Africa’s hosting the 2010 FIFA World Cup and a developing sponsorship marketplace in countries such as Argentina and Brazil, the latter of which will host both the 2014 World Cup and 2016 Olympic Games.

“The motorsports category has suffered more than many others recently, as its high cost of entry in many cases fell victim to increased scrutiny over corporate marketing expenditures and questions about return on investment,” William Chipps, IEG Sponsorship Report’s senior editor, said in a statement.

Brian France, Nascar CEO, addressed this issue, but was optimistic about racing's future, during the Nascar Media Tour conducted at the Research and Development Center, Charlotte, NC, last month. "I would tell you that, while we are not economists, some things are stabilizing for us and our sport," said France. "The first things that stabilized are the car manufacturers. A year ago, there was a whole bunch of uncertainty about their future. . . All four car manufacturers competing in Nascar are much healthier than they were a year ago," referring to Chevrolet, Dodge, Ford and Toyota.

"And then the teams have obviously been affected immensely with the sponsorship business model that has been tough, no question about it. Companies are, as you now know, are very careful, [cautious] to invest a lot of money in sponsorships of any kind, and we are dealing with that. And our teams are working with that. But despite that, that started to thaw a little bit . . . Teams are getting renewals of sponsorship. We are seeing some new companies . . . And so the best place for corporate sponsors to work best has always been Nascar and that's no different today."

Grand-Am Racing Treads New Roads With Continental Tire Alliance

Izod, Indy Racing League Drive Multi-Year Sponsorship Deal

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