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Sporting News Filling Fantasy Needs With RotoHog

June 9, 2009: Fantasy sports operator and developer RotoHog said it has formed a strategic partnership with The Sporting News to re-create and run fantasy games for the publication.Financial terms for the multi-year deal were not disclosed. RotoHog said it would build both free and paid online fantasy games for football, basketball, hockey, golf and motor sports for SportingNews.com with multiple games per sport starting with football in late summer 2009. RotoHog partners also include NBA.com, Turner Digital, Pro Football Weekly, Fox Sports En Español, GoDaddy, and LG Electronics."Media companies are continuing to place a bigger priority on delivering high quality online gaming experiences, and we are very excited to be able to create new and diverse applications that build upon the success SportingNews.com has achieved with its fantasy gaming products as it becomes even more successful as a digital property," Kelly Perdew, CEO of RotoHog, Los Angeles, said in a statement. "SportingNews.com will now have a wide, technologically advanced menu of streamlined games to offer its community of diehard sports enthusiasts via social media, mobile and digital gaming platforms." RotoHog is a privately held company. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide.


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