Top
POLL POSITION
Movie You Want To See This Season
 
pollcode.com free polls
WHAT YOU SAY!?

Highest-Paid Musicians 2016

1. Taylor Swift $170M
2. One Direction $110M
3. Adele $80.5M
4. Madonna $76.5M
5. Rihanna $75M
6. Garth Brooks $70M
7. AC/DC $67.5M
8. Rolling Stones $66.5M
9. Calvin Harris $63M
10. Diddy $62M
11. Bruce Springsteen $60.5M
12. Paul McCartney $56.5M
13. Justin Bieber $56M
14. Kenny Chesney $56M
15. U2 $55M
16. The Weekend $55M
17. Beyoncé $54M
18. Jay-Z $53.5M
19. Luke Bryan $53M
20. Muse $49M
21. Foo Fighters $48.5M
22. Toby Keith $47.5M
23. Big Ban $42M
24. Elton John $42M
25. Dr. Dre $41M
26. Katy Perry $41M
27. Jimmy Buffet $40.5M
28. Mumford& Sons $40M
29. Jennifer Lopez $39.5M
30. Drake $38.5M
SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open
BDubs BMOC
NCAA Needs Mad Fix

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr062009

OPINION: Cut Your Sports Marketing Budget And You'll Miss All Those (Eye) Balls

April 6, 2009: It's pretty hard to avoid the pitfalls of our stressed economy, and it's pretty hard to meet someone who has not had to adjust their budget to make things work. But if you think that every company is General Motors - which slashed its sports marketing budget and its biggest spokesperson, Tiger Woods, in a major overhaul to make ends meet - then the sports events of this week should set things straight. Far from avoiding the spotlight, marketers are taking center stage on TV and in person this month at such events as the opening of the 2009 MLB season, the NCAA Division I Men's and Women's basketball final four, the NFL draft, the WNBA draft, the NBA playoffs, the NHL playoffs, the Masters in Augusta and the Boston Marathon. Budgets may be lower then in past years, and hospitality amenities at some events may have taken a hit. But the bottom line is that marketers want to be where consumers congregate, and that means getting in the face of baseball fans, college basketball fans, NFL fans, NBA and NHL fans, golf aficionados and marathon runners. Open day for baseball fans is as major an event as it has ever been. Checking on the NFL draft is a 24/7 event for football fanatics. And even if the NBA playoffs don't really get interesting until mid-to-late May, Kobe, LeBron, D-Wade and company are keeping interest high. This, however, is not a quest to keep you sports marketing budget so high that in interferes with the rest of your operation. Rather, it's an indictment of those companies who have gone or plan to go from 60 to zero and think they won't miss the eyeballs of sports fans nationwide. Back to Home Page

 

Upcoming Events in April

April 6: NCAA Men's Basketball Division I championship game, Ford Field, Detroit
April 4-7: IOC officials visit 2016 Summer Games bid city Chicago
April 5: MLB season opens
April 5-7: NCAA Women's Basketball Division I Final Four, Scottrade Center, St. Louis
April 6-12: The Masters, Augusta National Golf Club, Ga.
April 9: WNBA Draft, Secaucus, N.J
April 15: NHL Stanley Cup Playoffs begin
April 16-19: IOC officials visit 2016 Summer Games bid city Tokyo
April 18: NBA Playoffs begin
April 20: Boston Marathon
April 26-27: NFL Draft
April 26: Flora London Marathon