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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Sports marketing (1)

Friday
Nov192010

Report: Pro Sports Sponsorships Are The Real Financial Deal In NFL, MLB, NBA, NHL

Papa John's deal to become the official pizza sponsor of the NFL was cited as one key example of how sports sponsorships are on the rise.November 18, 2010: Although teams, marketers and fans are still feeling the effects of, and adjusting to the ramifications of, a challenging economy, there are signs that the light at the end of the tunnel is getting closer. A major case in point: The NFL, NBA, MLB and NHL and their respective teams are projected to post a 7.6% increase in sponsorship revenue in 2010, reaching $2.28 billion, according to IEG, Chicago, a leading research and marketing firm specializing in domestic and global sponsorship.

The rise in spending marks a significant rebound from 2009, when those same entities saw a drop of 3.9% in total sponsorship revenue to $2.12 billion in the face of a struggling economy.

“The four major pro sports leagues and their teams have largely regained their sponsorship footing after a devastating 2009,” William Chipps, senior editor of the 2010 IEG Sponsorship Report, said in a statement.

Spending at the team level also has increased this year, "driven in part by renewed spending in the automobile category, as well as from financial services," according to IEG Sponsorship Report. The NHL is expected to show the largest increase among the big four sports, with spending on the league and its member clubs rising 9.4% to $327 million. However, the NFL has the largest sponsorship pot (up 7% to $870 million), followed by MLB (up 6.6% to $548 million) and the NBA (up 8.5% to $536 million).

According to Chipps, the rebound in spending can be attributed to three primary factors: Pent-up demand after two years of corporate belt tightening, the availability of previously unmarketed inventory and a resurgence in spending by the financial services category.

In fact, IEG said that when the Sponsorship Report is released at the end of December with a full review of the year in sponsorship, the "higher than expected growth in pro sports will almost certainly drive actual spending for the entire sports category, much higher than the 2.8% increase projected at the beginning of the year, even if the fortunes of amateur sports, auto racing and other pro sports such as golf and tennis lag behind."

Discover's new deal with the NHL includes presenting sponsorship of the 2011 All-Star Game. IEG pointed to numerous new alliances in sports to support its projection, including a multi-layered deal between the NHL and Discover Financial Services; a pact between the NBA and financial firm BBVA; MLB’s new partnerships for 2010 such as The Scotts Co. and Bridgestone Americas' Firestone tire brand; and the NFL signing Barclaycard US, Papa John’s and Anheuser-Busch replacing Molson Coors Brewing as the league's official beer sponsor in a deal that does not begin until 2011.

IEG also cited the current difficulties between Anheuser-Busch and MLB to support its analysis of the strong state of sports sponsorship deals. Anheuser-Busch last week filed suit against MLB claiming the league wanted to change the terms of a deal agreed upon in April that would renew the brewer's status as official beer sponsor. A motivating factor: IEG valued the deal at $10 million a year, a $40 million gap behind the new six-year deal between Anheuser-Busch and the NFL that IEG valued at $50 million a year.

NHL-Discover Deal Is In The Cards

Papa John's Heats Up Deal With NFL

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