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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Sports marketing (1)

Friday
Nov192010

Report: Pro Sports Sponsorships Are The Real Financial Deal In NFL, MLB, NBA, NHL

Papa John's deal to become the official pizza sponsor of the NFL was cited as one key example of how sports sponsorships are on the rise.November 18, 2010: Although teams, marketers and fans are still feeling the effects of, and adjusting to the ramifications of, a challenging economy, there are signs that the light at the end of the tunnel is getting closer. A major case in point: The NFL, NBA, MLB and NHL and their respective teams are projected to post a 7.6% increase in sponsorship revenue in 2010, reaching $2.28 billion, according to IEG, Chicago, a leading research and marketing firm specializing in domestic and global sponsorship.

The rise in spending marks a significant rebound from 2009, when those same entities saw a drop of 3.9% in total sponsorship revenue to $2.12 billion in the face of a struggling economy.

“The four major pro sports leagues and their teams have largely regained their sponsorship footing after a devastating 2009,” William Chipps, senior editor of the 2010 IEG Sponsorship Report, said in a statement.

Spending at the team level also has increased this year, "driven in part by renewed spending in the automobile category, as well as from financial services," according to IEG Sponsorship Report. The NHL is expected to show the largest increase among the big four sports, with spending on the league and its member clubs rising 9.4% to $327 million. However, the NFL has the largest sponsorship pot (up 7% to $870 million), followed by MLB (up 6.6% to $548 million) and the NBA (up 8.5% to $536 million).

According to Chipps, the rebound in spending can be attributed to three primary factors: Pent-up demand after two years of corporate belt tightening, the availability of previously unmarketed inventory and a resurgence in spending by the financial services category.

In fact, IEG said that when the Sponsorship Report is released at the end of December with a full review of the year in sponsorship, the "higher than expected growth in pro sports will almost certainly drive actual spending for the entire sports category, much higher than the 2.8% increase projected at the beginning of the year, even if the fortunes of amateur sports, auto racing and other pro sports such as golf and tennis lag behind."

Discover's new deal with the NHL includes presenting sponsorship of the 2011 All-Star Game. IEG pointed to numerous new alliances in sports to support its projection, including a multi-layered deal between the NHL and Discover Financial Services; a pact between the NBA and financial firm BBVA; MLB’s new partnerships for 2010 such as The Scotts Co. and Bridgestone Americas' Firestone tire brand; and the NFL signing Barclaycard US, Papa John’s and Anheuser-Busch replacing Molson Coors Brewing as the league's official beer sponsor in a deal that does not begin until 2011.

IEG also cited the current difficulties between Anheuser-Busch and MLB to support its analysis of the strong state of sports sponsorship deals. Anheuser-Busch last week filed suit against MLB claiming the league wanted to change the terms of a deal agreed upon in April that would renew the brewer's status as official beer sponsor. A motivating factor: IEG valued the deal at $10 million a year, a $40 million gap behind the new six-year deal between Anheuser-Busch and the NFL that IEG valued at $50 million a year.

NHL-Discover Deal Is In The Cards

Papa John's Heats Up Deal With NFL

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