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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Carmelo Anthony (1)

Thursday
May242012

Power Players: Coconut Water Energy Drinks Scoring Big With Sports Stars

By Barry Janoff

May 24, 2012: Carmelo Anthony, all-star forward for the New York Knicks, has joined a growing roster of athletes who are part of the burgeoning category of sports and energy drinks made primarily with coconut water.

Coconut water sports-energy drink company PowerCoco said it has signed a deal under which Anthony becomes not only a marketing spokesman but an investor and executive vice president of innovation.

Financial terms of the deal were not disclosed.

According to PowerCoco, Anthony "will take on an active role [and] work with PowerCoco's executive committee on the evolution of the brand, product functionality and flavor development."

Anthony will become the face of the brand via marketing and experiential activation and will "utilize his experience as a professional athlete to spread awareness about the benefits of natural hydration." The company has unveiled initial efforts via such social media sites as Facebook and Twitter.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

In addition to PowerCoco, U.S. products include Vita Coco, which lists as endorsers MLB players Josh Hamilton (pictured) and Dustin Pedroia, surfing champion Kelly Slater and award-winning singer Rihanna; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, NBA all-star Kevin Garnett and surfer Bethany Hamilton.

PowerCoco describes itself as "the next generation sports drink with a formula that combines natural coconut water and electrolytes, while also being low in sugar and calories." It is available in Lemon Lime, Tangerine, Grape, Tropical Berry.

"After many years as a professional athlete, I've become more aware of the ingredients I put into my body to perform at my best," Anthony said in a statement. "There is no question that the natural ingredients and low sugar formula of PowerCoco is the best choice to keep me hydrated on and off the court. I am proud to help introduce 'The Next Generation Sports Drink' as a part of the PowerCoco movement."

According to Steve Vasquez, president of PowerCoco, "Most consumers would be shocked if they took the time to realize how much sugar exists in other sports drinks. It is clear that Carmelo shares our mission for delivering a better sports drink to the market. The PowerCoco team is looking forward to the perspective that Carmelo will bring to our brand as more than just an investor."

Josh Hamilton Joins Rihanna On Vita Coca Roster

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