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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Carmelo Anthony (1)

Thursday
May242012

Power Players: Coconut Water Energy Drinks Scoring Big With Sports Stars

By Barry Janoff

May 24, 2012: Carmelo Anthony, all-star forward for the New York Knicks, has joined a growing roster of athletes who are part of the burgeoning category of sports and energy drinks made primarily with coconut water.

Coconut water sports-energy drink company PowerCoco said it has signed a deal under which Anthony becomes not only a marketing spokesman but an investor and executive vice president of innovation.

Financial terms of the deal were not disclosed.

According to PowerCoco, Anthony "will take on an active role [and] work with PowerCoco's executive committee on the evolution of the brand, product functionality and flavor development."

Anthony will become the face of the brand via marketing and experiential activation and will "utilize his experience as a professional athlete to spread awareness about the benefits of natural hydration." The company has unveiled initial efforts via such social media sites as Facebook and Twitter.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

In addition to PowerCoco, U.S. products include Vita Coco, which lists as endorsers MLB players Josh Hamilton (pictured) and Dustin Pedroia, surfing champion Kelly Slater and award-winning singer Rihanna; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, NBA all-star Kevin Garnett and surfer Bethany Hamilton.

PowerCoco describes itself as "the next generation sports drink with a formula that combines natural coconut water and electrolytes, while also being low in sugar and calories." It is available in Lemon Lime, Tangerine, Grape, Tropical Berry.

"After many years as a professional athlete, I've become more aware of the ingredients I put into my body to perform at my best," Anthony said in a statement. "There is no question that the natural ingredients and low sugar formula of PowerCoco is the best choice to keep me hydrated on and off the court. I am proud to help introduce 'The Next Generation Sports Drink' as a part of the PowerCoco movement."

According to Steve Vasquez, president of PowerCoco, "Most consumers would be shocked if they took the time to realize how much sugar exists in other sports drinks. It is clear that Carmelo shares our mission for delivering a better sports drink to the market. The PowerCoco team is looking forward to the perspective that Carmelo will bring to our brand as more than just an investor."

Josh Hamilton Joins Rihanna On Vita Coca Roster

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