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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct052012

BodyArmor Adds (Ray) Rice To Marketing Mix To Whet Sports Drinkers' Thirsts

By Barry Janoff

October 5, 2012: Sports teams stockpile top players in order to have the best opportunity to defeat the competition, so it makes sense that brands in the competitive sports and energy drink category would do the same thing.

BodyArmor SuperDrink, a relative newcomer to the category — having launched in May 2011 — has boosted its roster with the addition of Ray Rice, running back for the NFL's Baltimore Ravens. Like the other athletes aligned with the brand, Rice comes in not only as a marketing spokesperson put as an "investor and partner."

Financial terms of the deal were not disclosed.

BodyArmor is trying to reach consumers in a crowded field of sports nutrition and energy drinks that includes the likes of Gatorade, PowerAde, Vitaminwater, Red Bull, Amp, Monster, Rockstar and a new and burgeoning category of coconut-water brands such as Vita Coca, Zico and PowerCoco.

The risks and rewards are significant for those in the category. The global sports and energy drinks market surpassed $40 billion in 2010 for the first time and is expected to reach $52 billion by 2016, nearly 40% of sales in North America, according to a recent report from market research and consulting firm MarketsandMarkets, Dallas.

Rice joins the Los Angeles-based BodyArmor just weeks after the signing of MLB rookie star Mike Trout (pictured) of the Los Angeles Angels.

"Proud to join the BodyArmor Superdrink team," Rice wrote to his more than 330,000 followers on Twitter. "Best nutrition and hydration for gameday."

Rice, now in his fifth season with the Ravens, is part of a BodyArmor roster of athlete investors and partners that also includes NFLers Rob Gronkowski (New England Patriots), LeSean McCoy (Philadelphia Eagles) and Jason Pierre-Paul (New York Giants). BodyArmor has also donated camps run by Major League Lacrosse star Jordan Burke.

In addition to its athlete investors, BodyArmor comes with a strong heritage. Its executive ranks include founder/CEO Lance Collins, also the creator of Fuz Beverage and Nos Energy Drink (sold to the Coca-Cola Co. in 2007); and chairman Mike Repole, co-founder and president of Vitaminwater (also sold to Coca-Cola in 2007), who also has been a major investor in Pirate's Booty.

BodyArmor made headlines this past July when it publicly responded to a trademark infringement lawsuit filed in April by sports apparel and footwear company Under Armour. Baltimore-based Under Armour also objected to BodyArmor's use of the tag line, "Protect + Restore," which Under Armour said too closely mirrored its tag line, "Protect This House."

According to a statement from BodyArmor, which says its name and bottle design were trademarked in 2007, “Under Armour's claim against BodyArmor is without merit. It is nearly impossible that consumers or retailers of either brand would confuse the two. Under Armour and BodyArmor operate in disparate industries, produce distinctly unrelated products, and share no branding or logo similarities.”

The lawsuit is still pending.

Perhaps not so coincidentally, Under Armour is based in Baltimore, where BodyArmor's newest investor/endorser is situated during the NFL season and where the Ravens practice at the Under Armour Performance Center.

Like the other athletes associated with the brand, Rice will be involved in marketing, promotions and in-person events as well as product testing. The alliance will also support The Ray Rice Charitable Fund, which primarily aids youths through mentorship in the Baltimore, Md. and New Rochelle, NY areas.

“Ray is considered elite because he never settles for anything less than super and continues to prove he is one of the top running backs in football,” Collins said in a statement. “Ray’s game is multifaceted as he excels in all areas when on the field, just as BodyArmor SuperDrink is multifaceted and delivers all of the nutrition and hydration benefits that today’s athlete needs.”

According to Rice, “I learned early on that in order to perform as a professional athlete I have to consume the right nutrition and hydration. The benefits that BodyArmor SuperDrink provide are key to my performance, whether I need to gain that extra yard or grind through the fourth quarter.  It’s the real deal.”

Coconut Water Energy Drinks Scoring Big With Sports Stars

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