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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
May052019

Batter Up: With Baseball A Hit, Sports And Fitness Products Industry Tops $92B

By Barry Janoff

May 3, 2019: People will do many things to stay healthy and keep in shape.

The translates to investing more than $92 billion in 2018 to do so.

The fitness market, including 25 different categories of equipment, reported positive growth nearly across the board.

The baseball/softball category experienced the greatest growth among team sports at 7.7%, driven by a huge year in baseball bat sales, reporting 18.9% growth, according to a new report from the Sports and Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

SFIA said its 2019 SFIA Manufacturers’ Sales Report is broken down into four categories, “all of which experienced an increase in sales": Sports Equipment $25.1 billion (0.8%), Fitness Equipment $5.4 billion (3.6%), Apparel $36.6 billion (1.2%) and Footwear $16.6 billion (4.6%).

“Last year’s performance reflects a challenging market environment, where it’s more about the market share than it is about industry growth,” Tom Cove, SFIA president and CEO, said via the Silver Springs, Md.-based organization.

“As an industry, we must understand the critical importance of increased sports and fitness participation, as a long-term strategy to fortify the foundation of our industry.”

According to SFIA, “Fitness participation is the highest it's been in six years,” with 66% of the population involved in one or more of seven key activity categories, including fitness, outdoor sports, individual sports, team sports, water sports, racquet sports and winter sports.

That figure is up from 60.1% participation in 2013.

Regarding baseball, SFIA said there was an “increase in participation; baseball is thriving.”

The surge in bat sales was driven by a USA Baseball rule change in 2017, “which created a new standard for all youth bats starting on Jan. 1, 2018, requiring all players and leagues to purchase a new bat last year.”

Also likely a factor: Baseball and softball are returning to the 2020 Tokyo Summer Games for the first time since the 2008 Games in Beijing.
 
Another potential factor for the rise in baseball equipment sales: The sport was voted No. 1 in fan loyalty in 2017 and 2018, passing the NFL for the first time in a decade, according to the Sports Loyalty Index survey conducted by research and media intelligence firm Brand Keys, NY.

Although baseball was replaced again by the NFL in the 2019 survey, the sport remains No. 2 among the major pro sports in the U.S.

Overall, athletic footwear experienced an increase of 4.6%, with sport sandals/slides (20.0%), casual/fashion (18.0%) and classic/originals (10.0%) ranking as the top three growth categories, according to the 2019 SFIA Manufacturers’ Sales Report.

“Fitness participation is the highest it's been in six years,” with 66% of the population involved in one or more of seven key activity categories."

“The top three categories are not performance wear, representing the strong influence of sports and fitness styles in today’s fashion world,” reported SFIA.

Apparel sales grew 1.2%, while licensed merchandise came in with at 5.8% growth, “indicating greater fandom and new opportunities for brands and apparel manufacturers.”

Golf clubs also experienced healthy growth at 8.9%.

Boutique fitness trends, responsible for introducing people in the U.S. to many nontraditional exercises, “are likely stimulating across the board increases in the fitness and martial arts equipment categories,” according to SFIA.

PHOTOS COURTESY SFIA

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