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POLL POSITION
What Are You Watching In July 2018
 
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QUICK HITS

• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr162018

Pump It Up: Sports And Fitness Product Category Tops $90B, Up $17B Since 2010

By Barry Janoff

April 16, 2018: Sales in the sports and fitness industry are healthy and getting strong, topping $90 billion in 2017, up 2.9% in 2017 versus the previous year.

That represents the best annual growth in three years according to the Sports & Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010.

The overall sports equipment category was $24.9 billion in sales, according to the SFIA 2018 Manufacturers’ Sales Report.

“The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.

“Though we have faced profound changes in retail landscape and consumer behavior, the industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In conjunction with the report, SFIA released an open letter to the House of Representatives Ways & Means Committee “addressing concern over proposed tariffs.”

Theh letter read, in part: “The Sports & Fitness Industry Association (SFIA) joins 100+ other organizations in expressing concern over the detrimental effects an additional $100 billion in new tariffs on Chinese-made products would have on American businesses, workers, consumers and the economy.

“Essentially, as tariffs increase, companies will be forced to increase product costs in order to cover the additional tariffs and offset any impact it has on sales. When the cost of basic necessities jump, American consumers will have no choice but to pay more or abstain from the market; which will, in turn, place a greater strain on the U.S. economy.

“A trade war is not an effective way to fix the current situation with China, and it is vital that any actions taken by the U.S. does not intensify or aggravate the current problem at hand.”

According to the SFIA’s separate just-released report, 2018 Sports, Fitness, and Leisure Activities Topline Participation, which tracked participation in 120 sports, recreation and fitness activities, 2017 inactivity rates slightly increased from 2016, 81.4 million to 82.4 million.

Categories that showed “significant one-year increases in casual participation included baseball (12.9%), basketball (14.1%), field hockey (15.9%) and indoor soccer (13.2%).

The 2018 Manufacturers’ Sales Report, “dissects the sports and fitness product market, based on the U.S. wholesale dollar sales data of sports equipment, exercise equipment, activewear apparel, sports apparel, licensed merchandise and footwear."

Cross-training style workouts, rowing machines, and kettlebells all showed growth in 2017, according to the SFIA.
 
In 2017, sports equipment sales increased by 3.1%, with basketballs, batting gloves, baseball protective gear and camping coolers registering healthy category growth.

Regarding fitness, the fitness apparel category experienced strong gains at 12.3%, while the exercise and fitness products market maintained its relatively flat year-over-year pattern, measuring out to $5.2 billion in sales.

Overall, the report shows that “institutional exercise products are slightly up and consumer exercise products are slightly down.”

"The industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In apparel, the accessories sector of branded athletic apparel has experienced notable growth (nearing 5% in some categories), creating more opportunity for niche products in the marketplace, according to SFIA.

In addition, following what was called an “unpredictable few years in the footwear industry, where the classic/original brand styles have been increasing at a faster rate than any other category," fitness/workout, footwear is now outpacing the classic/original styles.

“While both categories are showing steady, healthy gains, sales of fitness/workout footwear have increased by 5.3%, while classic/originals have increased by 3.5%.”

Meanwhile, the running shoe category "continues to dominate the shoe market, grossing nearly double the amount of any other footwear category, and maintains strong, consistent growth at 2.1%," according to SFIA.

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