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What Are You Watching In May 2018
 
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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr162018

Pump It Up: Sports And Fitness Product Category Tops $90B, Up $17B Since 2010

By Barry Janoff

April 16, 2018: Sales in the sports and fitness industry are healthy and getting strong, topping $90 billion in 2017, up 2.9% in 2017 versus the previous year.

That represents the best annual growth in three years according to the Sports & Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010.

The overall sports equipment category was $24.9 billion in sales, according to the SFIA 2018 Manufacturers’ Sales Report.

“The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.

“Though we have faced profound changes in retail landscape and consumer behavior, the industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In conjunction with the report, SFIA released an open letter to the House of Representatives Ways & Means Committee “addressing concern over proposed tariffs.”

Theh letter read, in part: “The Sports & Fitness Industry Association (SFIA) joins 100+ other organizations in expressing concern over the detrimental effects an additional $100 billion in new tariffs on Chinese-made products would have on American businesses, workers, consumers and the economy.

“Essentially, as tariffs increase, companies will be forced to increase product costs in order to cover the additional tariffs and offset any impact it has on sales. When the cost of basic necessities jump, American consumers will have no choice but to pay more or abstain from the market; which will, in turn, place a greater strain on the U.S. economy.

“A trade war is not an effective way to fix the current situation with China, and it is vital that any actions taken by the U.S. does not intensify or aggravate the current problem at hand.”

According to the SFIA’s separate just-released report, 2018 Sports, Fitness, and Leisure Activities Topline Participation, which tracked participation in 120 sports, recreation and fitness activities, 2017 inactivity rates slightly increased from 2016, 81.4 million to 82.4 million.

Categories that showed “significant one-year increases in casual participation included baseball (12.9%), basketball (14.1%), field hockey (15.9%) and indoor soccer (13.2%).

The 2018 Manufacturers’ Sales Report, “dissects the sports and fitness product market, based on the U.S. wholesale dollar sales data of sports equipment, exercise equipment, activewear apparel, sports apparel, licensed merchandise and footwear."

Cross-training style workouts, rowing machines, and kettlebells all showed growth in 2017, according to the SFIA.
 
In 2017, sports equipment sales increased by 3.1%, with basketballs, batting gloves, baseball protective gear and camping coolers registering healthy category growth.

Regarding fitness, the fitness apparel category experienced strong gains at 12.3%, while the exercise and fitness products market maintained its relatively flat year-over-year pattern, measuring out to $5.2 billion in sales.

Overall, the report shows that “institutional exercise products are slightly up and consumer exercise products are slightly down.”

"The industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In apparel, the accessories sector of branded athletic apparel has experienced notable growth (nearing 5% in some categories), creating more opportunity for niche products in the marketplace, according to SFIA.

In addition, following what was called an “unpredictable few years in the footwear industry, where the classic/original brand styles have been increasing at a faster rate than any other category," fitness/workout, footwear is now outpacing the classic/original styles.

“While both categories are showing steady, healthy gains, sales of fitness/workout footwear have increased by 5.3%, while classic/originals have increased by 3.5%.”

Meanwhile, the running shoe category "continues to dominate the shoe market, grossing nearly double the amount of any other footwear category, and maintains strong, consistent growth at 2.1%," according to SFIA.

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