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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr162018

Pump It Up: Sports And Fitness Product Category Tops $90B, Up $17B Since 2010

By Barry Janoff

April 16, 2018: Sales in the sports and fitness industry are healthy and getting strong, topping $90 billion in 2017, up 2.9% in 2017 versus the previous year.

That represents the best annual growth in three years according to the Sports & Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010.

The overall sports equipment category was $24.9 billion in sales, according to the SFIA 2018 Manufacturers’ Sales Report.

“The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.

“Though we have faced profound changes in retail landscape and consumer behavior, the industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In conjunction with the report, SFIA released an open letter to the House of Representatives Ways & Means Committee “addressing concern over proposed tariffs.”

Theh letter read, in part: “The Sports & Fitness Industry Association (SFIA) joins 100+ other organizations in expressing concern over the detrimental effects an additional $100 billion in new tariffs on Chinese-made products would have on American businesses, workers, consumers and the economy.

“Essentially, as tariffs increase, companies will be forced to increase product costs in order to cover the additional tariffs and offset any impact it has on sales. When the cost of basic necessities jump, American consumers will have no choice but to pay more or abstain from the market; which will, in turn, place a greater strain on the U.S. economy.

“A trade war is not an effective way to fix the current situation with China, and it is vital that any actions taken by the U.S. does not intensify or aggravate the current problem at hand.”

According to the SFIA’s separate just-released report, 2018 Sports, Fitness, and Leisure Activities Topline Participation, which tracked participation in 120 sports, recreation and fitness activities, 2017 inactivity rates slightly increased from 2016, 81.4 million to 82.4 million.

Categories that showed “significant one-year increases in casual participation included baseball (12.9%), basketball (14.1%), field hockey (15.9%) and indoor soccer (13.2%).

The 2018 Manufacturers’ Sales Report, “dissects the sports and fitness product market, based on the U.S. wholesale dollar sales data of sports equipment, exercise equipment, activewear apparel, sports apparel, licensed merchandise and footwear."

Cross-training style workouts, rowing machines, and kettlebells all showed growth in 2017, according to the SFIA.
 
In 2017, sports equipment sales increased by 3.1%, with basketballs, batting gloves, baseball protective gear and camping coolers registering healthy category growth.

Regarding fitness, the fitness apparel category experienced strong gains at 12.3%, while the exercise and fitness products market maintained its relatively flat year-over-year pattern, measuring out to $5.2 billion in sales.

Overall, the report shows that “institutional exercise products are slightly up and consumer exercise products are slightly down.”

"The industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In apparel, the accessories sector of branded athletic apparel has experienced notable growth (nearing 5% in some categories), creating more opportunity for niche products in the marketplace, according to SFIA.

In addition, following what was called an “unpredictable few years in the footwear industry, where the classic/original brand styles have been increasing at a faster rate than any other category," fitness/workout, footwear is now outpacing the classic/original styles.

“While both categories are showing steady, healthy gains, sales of fitness/workout footwear have increased by 5.3%, while classic/originals have increased by 3.5%.”

Meanwhile, the running shoe category "continues to dominate the shoe market, grossing nearly double the amount of any other footwear category, and maintains strong, consistent growth at 2.1%," according to SFIA.

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