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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr162018

Pump It Up: Sports And Fitness Product Category Tops $90B, Up $17B Since 2010

By Barry Janoff

April 16, 2018: Sales in the sports and fitness industry are healthy and getting strong, topping $90 billion in 2017, up 2.9% in 2017 versus the previous year.

That represents the best annual growth in three years according to the Sports & Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010.

The overall sports equipment category was $24.9 billion in sales, according to the SFIA 2018 Manufacturers’ Sales Report.

“The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.

“Though we have faced profound changes in retail landscape and consumer behavior, the industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In conjunction with the report, SFIA released an open letter to the House of Representatives Ways & Means Committee “addressing concern over proposed tariffs.”

Theh letter read, in part: “The Sports & Fitness Industry Association (SFIA) joins 100+ other organizations in expressing concern over the detrimental effects an additional $100 billion in new tariffs on Chinese-made products would have on American businesses, workers, consumers and the economy.

“Essentially, as tariffs increase, companies will be forced to increase product costs in order to cover the additional tariffs and offset any impact it has on sales. When the cost of basic necessities jump, American consumers will have no choice but to pay more or abstain from the market; which will, in turn, place a greater strain on the U.S. economy.

“A trade war is not an effective way to fix the current situation with China, and it is vital that any actions taken by the U.S. does not intensify or aggravate the current problem at hand.”

According to the SFIA’s separate just-released report, 2018 Sports, Fitness, and Leisure Activities Topline Participation, which tracked participation in 120 sports, recreation and fitness activities, 2017 inactivity rates slightly increased from 2016, 81.4 million to 82.4 million.

Categories that showed “significant one-year increases in casual participation included baseball (12.9%), basketball (14.1%), field hockey (15.9%) and indoor soccer (13.2%).

The 2018 Manufacturers’ Sales Report, “dissects the sports and fitness product market, based on the U.S. wholesale dollar sales data of sports equipment, exercise equipment, activewear apparel, sports apparel, licensed merchandise and footwear."

Cross-training style workouts, rowing machines, and kettlebells all showed growth in 2017, according to the SFIA.
 
In 2017, sports equipment sales increased by 3.1%, with basketballs, batting gloves, baseball protective gear and camping coolers registering healthy category growth.

Regarding fitness, the fitness apparel category experienced strong gains at 12.3%, while the exercise and fitness products market maintained its relatively flat year-over-year pattern, measuring out to $5.2 billion in sales.

Overall, the report shows that “institutional exercise products are slightly up and consumer exercise products are slightly down.”

"The industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In apparel, the accessories sector of branded athletic apparel has experienced notable growth (nearing 5% in some categories), creating more opportunity for niche products in the marketplace, according to SFIA.

In addition, following what was called an “unpredictable few years in the footwear industry, where the classic/original brand styles have been increasing at a faster rate than any other category," fitness/workout, footwear is now outpacing the classic/original styles.

“While both categories are showing steady, healthy gains, sales of fitness/workout footwear have increased by 5.3%, while classic/originals have increased by 3.5%.”

Meanwhile, the running shoe category "continues to dominate the shoe market, grossing nearly double the amount of any other footwear category, and maintains strong, consistent growth at 2.1%," according to SFIA.

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