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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr162018

Pump It Up: Sports And Fitness Product Category Tops $90B, Up $17B Since 2010

By Barry Janoff

April 16, 2018: Sales in the sports and fitness industry are healthy and getting strong, topping $90 billion in 2017, up 2.9% in 2017 versus the previous year.

That represents the best annual growth in three years according to the Sports & Fitness Industry Assn., the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.

The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010.

The overall sports equipment category was $24.9 billion in sales, according to the SFIA 2018 Manufacturers’ Sales Report.

“The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.

“Though we have faced profound changes in retail landscape and consumer behavior, the industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In conjunction with the report, SFIA released an open letter to the House of Representatives Ways & Means Committee “addressing concern over proposed tariffs.”

Theh letter read, in part: “The Sports & Fitness Industry Association (SFIA) joins 100+ other organizations in expressing concern over the detrimental effects an additional $100 billion in new tariffs on Chinese-made products would have on American businesses, workers, consumers and the economy.

“Essentially, as tariffs increase, companies will be forced to increase product costs in order to cover the additional tariffs and offset any impact it has on sales. When the cost of basic necessities jump, American consumers will have no choice but to pay more or abstain from the market; which will, in turn, place a greater strain on the U.S. economy.

“A trade war is not an effective way to fix the current situation with China, and it is vital that any actions taken by the U.S. does not intensify or aggravate the current problem at hand.”

According to the SFIA’s separate just-released report, 2018 Sports, Fitness, and Leisure Activities Topline Participation, which tracked participation in 120 sports, recreation and fitness activities, 2017 inactivity rates slightly increased from 2016, 81.4 million to 82.4 million.

Categories that showed “significant one-year increases in casual participation included baseball (12.9%), basketball (14.1%), field hockey (15.9%) and indoor soccer (13.2%).

The 2018 Manufacturers’ Sales Report, “dissects the sports and fitness product market, based on the U.S. wholesale dollar sales data of sports equipment, exercise equipment, activewear apparel, sports apparel, licensed merchandise and footwear."

Cross-training style workouts, rowing machines, and kettlebells all showed growth in 2017, according to the SFIA.
 
In 2017, sports equipment sales increased by 3.1%, with basketballs, batting gloves, baseball protective gear and camping coolers registering healthy category growth.

Regarding fitness, the fitness apparel category experienced strong gains at 12.3%, while the exercise and fitness products market maintained its relatively flat year-over-year pattern, measuring out to $5.2 billion in sales.

Overall, the report shows that “institutional exercise products are slightly up and consumer exercise products are slightly down.”

"The industry continues to innovate and deliver products that Americans want, in order to maintain their desired active lifestyle.”

In apparel, the accessories sector of branded athletic apparel has experienced notable growth (nearing 5% in some categories), creating more opportunity for niche products in the marketplace, according to SFIA.

In addition, following what was called an “unpredictable few years in the footwear industry, where the classic/original brand styles have been increasing at a faster rate than any other category," fitness/workout, footwear is now outpacing the classic/original styles.

“While both categories are showing steady, healthy gains, sales of fitness/workout footwear have increased by 5.3%, while classic/originals have increased by 3.5%.”

Meanwhile, the running shoe category "continues to dominate the shoe market, grossing nearly double the amount of any other footwear category, and maintains strong, consistent growth at 2.1%," according to SFIA.

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