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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun232010

Professional Sports In Las Vegas: Safe Bet Or Shaky Gamble?

By Barry Janoff, Executive Editor

(originally published in MediaPost)

June 23, 2010: Of all the things that are forbidden in pro sports — no spitting in the opposing player's eye, no running with scissors on the base paths, no hitting below the belt (except in MMA) — perhaps the strictest forbidden has been association with and/or links to gambling. There has always been an ultimate price to pay for real or perceived associations to gambling: "Shoeless" Joe Jackson was banned for life from baseball due to his alleged role in the 1919 World Series Black Sox gambling scandal; Pete Rose, baseball's all-time hit leader, in 1989 was banned from baseball due to his ties to gambling as a manager; and Tim Donaghy, a 13-year NBA referee, in 2007 came under fire due to allegations of gambling and spent more than a year in prison.

Except for boxing, which traditionally has seen retired fighters working as spokesmen for casinos (for reasons we won't get into because I value my thumbs), pro sports even frown on retired players from doing marketing for casinos. Mickey Mantle and Willie Mays, for example, were retired from baseball in 1983 when they were banned by then MLB Commissioner Bowie Kuhn for working as greeters and autograph signers for Atlantic City establishments. (Both were reinstated in 1985 by then-Commissioner Peter Ueberroth.)

But times have changed. On June 23, the NHL will hold its post-season awards ceremony at the Palms Hotel and Casino in Las Vegas for the second consecutive year. On July 10, the WNBA will hold its All-Star Game at the Mohegan Sun resort and casino in Connecticut. And Nascar last year moved its post-season awards ceremonies from New York to Las Vegas, where they again will be held this November.

The NHL said it moved the ceremony to Las Vegas last year "in part to raise the profile of this yearly event, attract bigger stars and to cement it as pillar in our event calendar that serves as a call to action for hockey fans everywhere."

The Las Vegas Locomotives are a pro football team with the second year UFL.These decisions are not isolated. The NBA played its 2007 All-Star Game in Las Vegas, the U.S. national basketball team trained there in 2009 to prepare for the 2012 Summer Olympics, the United Football League held its inaugural title game there last year and the Arena Football League held its 2005 and 2006 ArenaBowl championship games in the city.

And the distinct ties are not limited to one-time events. The WNBA's Connecticut Sun is owned by the Mohegan Sun, and the league's New York Liberty recently signed a marketing deal with the Foxwoods Resort Casino, also in Connecticut, which includes jersey-front sponsorship. Mohegan Sun also has a members-only sports bar located in the new Yankee Stadium (no gambling, but perks that tie back to the main casino).

"I think that many pro leagues and venues have accepted the once forbidden gaming market because these casinos themselves have become more acceptable in the United States," said Robert Tuchman, evp for marketing and sponsorship firm Premiere Global Sports, New York. "It was only a short time ago that you had to go to Atlantic City or Las Vegas. Nowadays there is gambling in so many markets."

"These casinos have a lot of money and sports teams and leagues are the perfect demo for them." — Robert Tuchman, Premiere Global Sports

A larger factor, of course, is the bottom line. "These casinos have a lot of money and sports teams and leagues are the perfect demo for them," said Tuchman.

However, like any marketing or sports sponsorship, aligning with the category must be done with due diligence.

"Personally I don’t think it’s necessarily the best category with which to align, but I also realize that business sometimes leads to such deals," said Sue Rodin, president at Stars and Strategies marketing consultancy firm and president of Women In Sports and Events, both New York. "We’ve crossed a threshold, and it is up to marketers to be careful as to how these affiliations are leveraged and positioned."

Although the city is home to the fledgling second-year UFL's Locomotives, Las Vegas itself has no professional teams at the level of the four major North American team sports. But there are strong ties to mainstream sports, including the Las Vegas 51's AAA affiliate of the Los Angeles Dodgers, regular stops for Nascar, the PGA and the Pro Bull Riders finals and home to the the University of Nevada Las Vegas, which has several NCAA teams. Plans to build a state-of-the-art arena to attract an NBA or NHL team have been proposed by Mayor Oscar Goodman, Harrah's Entertainment and Texas-based IDM. On June 15, the Clark County Commission rejected all plans that were before them, but proponents said they would continue to woe city planners.

"Partnerships with gambling venues is the new world order," said Rodin. And as Tuchman stressed,  "It was only a matter of time before it happened. I think the financial downturn making teams and leagues scramble for revenue opportunities only enhanced the need to sign deals with casinos."

Bring The Chips And Ice: NHL Rolling Into Las Vegas Again

Is The WNBA Taking A Gamble With New York Liberty, Foxwoods Deal?

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