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• Pittsburgh Steelers RB Le’Veon Bell received 855,539 total fan votes to lead all NFL players in balloting for the 2018 Pro Bowl, as announced on NFL Network. Fan voting ended on Dec. 14. New England Patriots QB Tom Brady (833,481 votes) was second.  The Top 5 also includes Pittsburgh WR Antonio Brown (832,446 votes), Philadelphia Eagles QB Carson Wentz (829,174 votes, injured and out for the season) and New Orleans Saints QB Drew Brees (743,355 votes). The 2018 Pro Bowl rosters will be revealed exclusively live on Dec. 19 live on NFL Network 8 PM ET). The 2018 Pro Bowl on Jan. 28, will be televised live from Camping World Stadium on ESPN and ESPN Deportes and simulcast on ABC (3 PM ET).
• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators, thru 2025.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan312017

Trump, Issues Expected To Slow Global Sponsor Spend, Still Sees $62B In ’17

By Barry Janoff

January 30, 2017: In a year that does not include such global, periodic competitions as the Olympics or FIFA World Cup, but does include the World Baseball Classic and such annual high-profile events as the Super Bowl, Academy Awards, Grammy Awards and the Coachella Valley Music & Arts Festival, global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, up from $60.1 billion spent in 2016.

In North America, sponsorship spend is expected to increase 4.1% in 2017 to $23.2 billion, up from $22.3 billion last year, according to the 32nd annual Sponsorship Year-End Industry Review And Forecast from research and consulting firm IEG, Chicago.

However, the increases being projected almost across the board are expected to be softer than in previous years due to political, financial and logistics issues.

The projected global sponsorship spend rise of 4.5% is slightly below last year’s 4.6% increase, which itself was below the forecast of 4.7%.

In North America, which IEG said is "the world’s largest sponsorship market," the anticipated growth rate of 4.1% "is expected to lag behind the global rate . . . following 4.2% growth last year."

According to IEG, issues that could prove to be hindrance on sponsor spending are "uncertainty over global and local economic conditions in the wake of Brexit, the Trump election and other geopolitical matters, and its impact on marketing spending, including sponsorships and partnerships."

Another key impactful factor is the "lingering gap between sponsor expectations and properties’ ability to deliver when it comes to both personalized marketing opportunities based on audience data, and valuable digital content and platforms," per IEG.

Sponsorship growth in North America is forecast to lead other forms of marketing, with ad spending expected to grow 2.6% and other marketing spend up 3.2%, according to a report from IEG parent GroupM, which is the global media investment management operation of WPP Group.

According to GroupM’s This Year Next Year worldwide media and marketing forecast, "Corporates are even more reluctant to make big investment decisions.

Some of this is transitory (energy prices), some more enduring (China’s structural adjustment), some political (Brexit, European populism) and some simply because CFOs despair this grinding global recovery will ever reach 'escape velocity.' "

The Super Bowl is one of the few sports properties that seems to be protected from negative outside influences.

In 2016, sponsors paid nearly $370 million for in-game messages. When pre- and post-game programming is added in, the total hits $445 million for the one-day event, according to Kantar Media, NY.

The figure is expected to be topped during Super Bowl LI, with Fox asking for upward of $5 million for a 30-second spot and marketers and sponsors looking to target an anticipated viewing audience of more than 110 million.

In specific categories, global sports sponsorship spend is expected to reach $16.4 billion this year, up 4.3% from $15.7 billion last year and $15 billion in 2015.

Sports is projected to claim 70% of sponsor spend this year, followed by Entertainment (10%), Causes (9%), Arts (4%); and Festivals, Fairs and Annual Events (4%), according to IEG.

Sponsorship spend in entertainment is projected to reach $2.3 billion in 2017, up 3.9% from $2.2 billion in 2016 and up from $1.92 million in 2015.

Sponsorship spend in art-related events is projected to reach $994 million (up from $962 million last year); and sponsorship spending in Festivals, Fair and Annual Events is estimated to reach $904 million, up from $878 million in 2016 and $860 million in 2015.

In specific sports, worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.8 billion and tennis was at $739 million, per IEG.

Among the Big Four sports in the U.S. and Canada, NFL sponsorship spend was $1.2 billion last season, the NBA reached a record $799 million in the 2015-2016 season, MLB saw $778 million and the NHL realize $477 million in sponsorship spending in 2015-16.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer hit a record $60.2 billion last year.

The highest grossing music festival in 2016 was Desert Trip — a two-weekend special event that stared the likes of the Rolling Stones, The Who, Paul McCartney, Bob Dylan, Neil Young and Pink Floyd’s Roger Waters — which reached $160 million, according to the organizers.

Coachella, usually the highest-grossing music festival of the year, came in second but set a record at $94.2 million. The 2017 event is scheduled for April 14-16 and April 21-23 at the Empire Polo Club in Indio, Calif.

Awards Shows Honored With $139M Sponsorship Spend in 2016

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