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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar042014

Springsteen, McGraw, Killers, fun. Bring The Noise To March Madness 2014 Music Fest

By Barry Janoff

March 4, 2014: We won't know the full roster of teams participating in the 2014 NCAA Div. I Men's Basketball Tournament until Selection Sunday on March 16, be we do now know the nucleus of the line-up of musicians who will participate in the March Madness Music Festival.

The three-day event, to be held April-4-6 in Dallas, will star the likes of Bruce Springsteen and the E Street Band, Tim McGraw, Jason Aldean, The Killers and fun.

The free event, to be held in Reunion Park, is comprised of three platforms: the AT&T Block Party (April 4), the Coca-Cola Zero Countdown (April 5) and the Capital One JamFest (April 6).

A launch spot to support the March Madness Musical Festival highlights each of the performers and hints at other activations to come. (See the full spot here.)

The music festival is run under the auspices of the NCAA and is produced by Turner Live Events. It is being held in conduction with the men's Final Four, taking place in AT&T Stadium, home of the NFL's Dallas Cowboys, on April 4 and April 7.

“The NCAA Men’s Final Four is college basketball’s biggest party, and nothing brings fans from competing schools together to celebrate the anticipation quite like the Coke Zero Countdown Concert,” Sharon Byers, svp-sports & entertainment and community marketing for Coca-Cola North America, said in a statement. “Coke Zero is proud to partner with the NCAA and Turner Sports and present Tim McGraw and The Killers — two acts famous for their memorable performances. We can’t imagine a better countdown to the tip off of Saturday’s semi-final games.”

The AT&T Block Party stars Aldean. In addition to McGraw and The Killers, the Coke Zero Countdown will include a live broadcast of the first semi-final game. The Capital One JamFest stars Springsteen and fun.  Additional performances will be added to each concert.

The Killers will also be featured as the musical backdrop for the 2014 NCAA March Madness video campaign featured across Turner Broadcasting and CBS Sports linear and digital platforms.

For the fourth year of their co-production, Turner Sports and CBS Sports will provide live coverage of all 67 games across four networks: CBS and Turner's TBS, TNT and truTV. For the first time, both semi-final games on April 5 will air live across the three Turner networks.

CBS has the exclusive broadcast for the national championship game on April 7.

“As an NCAA corporate champion, we look to help fans connect with their passion for both sports and music,” Jamie Kerr, director-corporate sponsorships for AT&T, said in a statement. “Throughout Final Four weekend in North Texas, fans can enjoy unique and interactive experiences courtesy of AT&T at both the March Madness Music Festival and Bracket Town (FanFest).”

According to Roger Ferguson, managing vp-brand advertising, media and sponsorships for Capital One, “Capital One is thrilled to bring this incredible musical lineup to fans during this year’s Final Four. Whether it’s hosting the very best musical talent or providing fans the ultimate sports experience at Bracket Town, we’re delighted to help make the Final Four a unique and very special experience."

Other NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

Back to March Madness 2014

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