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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb152011

NBA, Coca-Cola Extend, Enhance Sprite Deal In All-Star Game, Global Effort

February 15, 2011: Just in time for All-Star Game activation, the NBA and Coca-Cola have signed a multi-year extension of their global marketing partnership, which dates back to 1986.

Under terms of the deal, Sprite, which has been the official soft drink of the NBA in the U.S. since 1994, will take a lead brand position in worldwide efforts. Financial terms of the extension were not disclosed.

Domestically, Sprite will continue to sponsor such programs as the Sprite Slam Dunk event during NBA All-Star weekend, which is has supported since 2003; and the Sprite Slam Dunk Showdown competition, which determines the best amateur dunker in North America via a grassroots tour and online fan-participation component.

This year's Sprite Slam Dunk competitors are scheduled to be Blake Griffin, Brandon Jennings, Serge Ibaka and JaVale McGee.

The second edition of the Sprite Slam Dunk Showdown is currently underway, and the four finalists will compete for the contest title and $10,000 grand prize at NBA All-Star 2011 in Los Angeles.

Sprite will also "conduct a variety of NBA-themed activities, including events, digital promotions, grassroots programs and under-the-cap promotions to connect with NBA fans worldwide," according to Coca-Cola.

Beginning this year, Sprite advertising will appear during international telecasts of NBA games and programming in 215 countries and territories in 42 languages.  In addition, Sprite will join the NBA for a series of grassroots programs that encourage kids in Mexico, Africa and elsewhere to play basketball.

Coca-Cola has also reached a new multi-year marketing partnership with the WNBA, an alliance that began with the 2010 WNBA season.  

“Our partnership with the NBA offers the flexibility and collaboration to create innovative marketing programs that spark the connection between Sprite and basketball fans."

“Our partnership with the NBA offers the flexibility and collaboration to create innovative marketing programs that spark the connection between Sprite and basketball fans,” Beatriz Perez, CMO for Coca-Cola North America, said in a statement. “Through programs like Sprite Slam Dunk, which it has supported since 2003; Sprite Slam Dunk Showdown and others, we’re able to communicate with people online, on television, through mobile technology, locally and at retail, so that we’re in touch with NBA fans wherever they are.”

According to Mark Tatum, NBA evp-global marketing partnerships, “For more than two decades, The Coca-Cola Company has been one of the NBA’s most committed and active marketing partners. Sprite is an exciting and vibrant brand that maintains a meaningful connection to the younger consumers that also make up a valuable segment of our fan-base. We look forward to working together to develop more exciting and innovative NBA experiences that will resonate with this audience around the world.”

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