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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct042018

'Rookies' DeRozan, Ginobili Have New Roles In Spurs H*E*B NBA Commercials

By Barry Janoff

October 3, 2018: The annual tradition of San Antonio-based supermarket H*E*B filming humorous commercials with members of the San Antonio Spurs is taking place this week in conjunction with the Spurs training camp in preparation for the 2018-19 NBA season.

H*E*B’s headliners for this season’s series of commercials are LaMarcus Aldridge, Rudy Gay, Patty Mills, Pau Gasol and newcomer DeMar DeRozan, who arrived during the off-season via a trade with the Toronto Raptors for Kawhi Leonard.

A spot featuring Spurs Legends includes George “Ice Man” Gervin, Sean Elliott, Bruce Bowen, David Robinson and another newcomer — recently retired Manu Ginobili.

“So cool to hang out with these guys,” Ginobili posted to his Twitter account, along with a photo of him with the other Spurs Legends. “I’m really on the ‘other side’ now.” He added the hash tags  #hebcommercials and #legends.

On his Twitter account, Robinson offered to Ginobili, “You are now one of us young @Manuginobili. We’ll take good care of you.”

H*E*B also put together a compilation spot featuring outtakes from Ginobili's spots, "Thank-You Manu."

H*E*B, a 112-year-old company with sales topping $23 billion, has a vested interest as a marketing partner with the team.

H-E-B operates more than 390 stores in Texas and Mexico.

The company gets national attention from the spots due to the stars and the creative, from lead agency Richards Group, Dallas, which has received numerous awards.

According to H*E*B, “This continued collaboration between H*E*B and Spurs Sports & Entertainment has led to community investment projects and provided Spurs fans and H*E*B customers with player appearances and fan appreciation events throughout the year.”

The campaign will include TV, Internet, social media, POP and in-arena in AT&T Center, the Spurs home venue.

The spots are scheduled to begin airing later this month.

PHOTOS COURTESY HEB

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