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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

Squarespace Plays Madison Square Garden With New York Knicks Marketing Alliance

By Barry Janoff

October 10, 2017: The New York Knicks have joined the ranks of NBA teams with jersey-patch sponsors, but move toward the head of the financial pack via a three-year deal with Squarespace.

The alliance with Web site designer Squarespace also includes marketing, media support and community endeavors through Madison Square Garden Co., which owns the Knicks, as well as the WNBA Liberty, NHL Rangers and G-League Westchester Knicks.

Although financial terms were not shared, the value is estimated to be among the high-end of recently signed NBA jersey logo deals, likely $10-$12 million annually.

"We are thrilled to welcome (Squarespace founder and CEO) Anthony Casalena and the entire Squarespace team to the Madison Square Garden family,” David O’Connor, Madison Square Garden Co. president and CEO, said during a media event in the Garden.

“We share many things in common: teamwork, hard work, excellence, first-class customer service, serving and engaging local communities and giving back. This partnership will have tremendous impact on both of our individual businesses," said O’Connor.

Among the activation, Squarespace will have "meaningful exposure" around the Garden, on MSG Networks and with the Knicks, Rangers, Liberty and Westchester Knicks.

In addition, Madison Square Garden Co. and Squarespace said they would launch the Make It Fund, which will "provide financial support and give digital advertising opportunities to local small businesses that use the Web site platform."

(Full disclosure: NYSportsJournalism's network of Web sites is powered by Squarespace.)

Casalena said he founded Squarespce in his dorm while attending the University of Maryland but moved to New York to expand and develop the business.

"I grew up in Maryland but have spent the last ten years in New York building Squarespace,” Catalan said during the media event. “One of my iconic memories is exiting Madison Square Garden through Penn Station and walking out into the incredible kinetic energy that this city has.

"That is why Squalesapace is here. This venue has always been part of it," he said.

The Knicks become the 17th NBA team to have a jersey-patch deal, which begins this season under the league’s three-year trial period.

Topping the financial list is the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The jersey patches coincide with the start of Nike's eight-year, $1 billion deal as the NBA's official on-court uniform provider.

Teams with jersey-patch deals now include:

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Cleveland Cavaliers (Goodyear)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Lakers (Wish)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Sacramento Kings (Blue Diamond)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

NBA Sponsor Spend $880M, Will ‘Skyrocket’ With Nike, Ad Patches

Golden State Warriors Set Mark With $60M Jersey Deal

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