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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

Squarespace Plays Madison Square Garden With New York Knicks Marketing Alliance

By Barry Janoff

October 10, 2017: The New York Knicks have joined the ranks of NBA teams with jersey-patch sponsors, but move toward the head of the financial pack via a three-year deal with Squarespace.

The alliance with Web site designer Squarespace also includes marketing, media support and community endeavors through Madison Square Garden Co., which owns the Knicks, as well as the WNBA Liberty, NHL Rangers and G-League Westchester Knicks.

Although financial terms were not shared, the value is estimated to be among the high-end of recently signed NBA jersey logo deals, likely $10-$12 million annually.

"We are thrilled to welcome (Squarespace founder and CEO) Anthony Casalena and the entire Squarespace team to the Madison Square Garden family,” David O’Connor, Madison Square Garden Co. president and CEO, said during a media event in the Garden.

“We share many things in common: teamwork, hard work, excellence, first-class customer service, serving and engaging local communities and giving back. This partnership will have tremendous impact on both of our individual businesses," said O’Connor.

Among the activation, Squarespace will have "meaningful exposure" around the Garden, on MSG Networks and with the Knicks, Rangers, Liberty and Westchester Knicks.

In addition, Madison Square Garden Co. and Squarespace said they would launch the Make It Fund, which will "provide financial support and give digital advertising opportunities to local small businesses that use the Web site platform."

(Full disclosure: NYSportsJournalism's network of Web sites is powered by Squarespace.)

Casalena said he founded Squarespce in his dorm while attending the University of Maryland but moved to New York to expand and develop the business.

"I grew up in Maryland but have spent the last ten years in New York building Squarespace,” Catalan said during the media event. “One of my iconic memories is exiting Madison Square Garden through Penn Station and walking out into the incredible kinetic energy that this city has.

"That is why Squalesapace is here. This venue has always been part of it," he said.

The Knicks become the 17th NBA team to have a jersey-patch deal, which begins this season under the league’s three-year trial period.

Topping the financial list is the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The jersey patches coincide with the start of Nike's eight-year, $1 billion deal as the NBA's official on-court uniform provider.

Teams with jersey-patch deals now include:

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Cleveland Cavaliers (Goodyear)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Lakers (Wish)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Sacramento Kings (Blue Diamond)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

NBA Sponsor Spend $880M, Will ‘Skyrocket’ With Nike, Ad Patches

Golden State Warriors Set Mark With $60M Jersey Deal

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