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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

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Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

Squarespace Plays Madison Square Garden With New York Knicks Marketing Alliance

By Barry Janoff

October 10, 2017: The New York Knicks have joined the ranks of NBA teams with jersey-patch sponsors, but move toward the head of the financial pack via a three-year deal with Squarespace.

The alliance with Web site designer Squarespace also includes marketing, media support and community endeavors through Madison Square Garden Co., which owns the Knicks, as well as the WNBA Liberty, NHL Rangers and G-League Westchester Knicks.

Although financial terms were not shared, the value is estimated to be among the high-end of recently signed NBA jersey logo deals, likely $10-$12 million annually.

"We are thrilled to welcome (Squarespace founder and CEO) Anthony Casalena and the entire Squarespace team to the Madison Square Garden family,” David O’Connor, Madison Square Garden Co. president and CEO, said during a media event in the Garden.

“We share many things in common: teamwork, hard work, excellence, first-class customer service, serving and engaging local communities and giving back. This partnership will have tremendous impact on both of our individual businesses," said O’Connor.

Among the activation, Squarespace will have "meaningful exposure" around the Garden, on MSG Networks and with the Knicks, Rangers, Liberty and Westchester Knicks.

In addition, Madison Square Garden Co. and Squarespace said they would launch the Make It Fund, which will "provide financial support and give digital advertising opportunities to local small businesses that use the Web site platform."

(Full disclosure: NYSportsJournalism's network of Web sites is powered by Squarespace.)

Casalena said he founded Squarespce in his dorm while attending the University of Maryland but moved to New York to expand and develop the business.

"I grew up in Maryland but have spent the last ten years in New York building Squarespace,” Catalan said during the media event. “One of my iconic memories is exiting Madison Square Garden through Penn Station and walking out into the incredible kinetic energy that this city has.

"That is why Squalesapace is here. This venue has always been part of it," he said.

The Knicks become the 17th NBA team to have a jersey-patch deal, which begins this season under the league’s three-year trial period.

Topping the financial list is the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The jersey patches coincide with the start of Nike's eight-year, $1 billion deal as the NBA's official on-court uniform provider.

Teams with jersey-patch deals now include:

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Cleveland Cavaliers (Goodyear)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Lakers (Wish)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Sacramento Kings (Blue Diamond)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

NBA Sponsor Spend $880M, Will ‘Skyrocket’ With Nike, Ad Patches

Golden State Warriors Set Mark With $60M Jersey Deal

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