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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Mar092017

Survey: Consumers Will Spend A Record $5.3B In Green On St. Patrick’s Day

By Barry Janoff

"There are only two kinds of people in the world: the Irish and those who wish they were." - Anonymous Irish Proverb

March 9, 2017: Saint Patrick's Day (or the Feast of Saint Patrick) is a cultural and religious celebration held annually on March 17, which is traditionally regarded as date of death for Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland.

More recently, wearing green has turned into a big business of spending green.

This year, thanks to a number of situations, more than 139 million Americans consumers in the U.S. are projected to spend a record $5.3 billion to celebrate St. Patrick’s Day.

Among the purchases and spends: beer, food, candy, non-alcoholic beverages, green clothing and accessories, party decorations and travel to and from bars, restaurants or parties, according to a new survey from the National Retail Federation, conducted by Prosper Insights & Analytics.

People will spend a record average of $37.92 per person, which is up from last year’s $35.37 and also tops the previous record of $36.52 set in 2015.

The projected $5.3 billion total is up dramatically from last year’s $4.4 billion and tops the previous record of $4.8 billion in 2014.

"Now that winter is almost behind us and with St. Patrick’s Day falling on a Friday, we will see more Americans getting together to celebrate with friends and family," Matthew Shay, president and CEO  for NRF, said in a statement.

"Retailers should expect a nice boost in sales as consumers purchase apparel, decorations, food and beverages to help make their celebrations special," said Shay.

Although the St. Patrick's Day spend will set a record, it trails other one-day celebrations. By comparison, consumers this year spent $18.2 billion on Valentine’s Day (down from $19.7 billion in 2016); and in 2016 spent $21.4 billion on Mother’s Day, $17.3 billion on Easter and $8.4 billion on Halloween, per NFR studies.

The NRF tracks St. Patrick’s Day spend back to 2007, when it was $3.8 billion. Spending went down in 2008 ($3.6 billion) and 2009 ($3.3 billion).

But it started to slightly rebound in 2010 ($3.4 billion) before taking a significant upward trajectory to $4.1 billion in 2011, $4.5 billion in 2012, $4.7 billion in 2013 and what was, until the 2017 projection, a record $4.8 billion in 2014.

According to the survey, 83% of those celebrating will wear green to show their alliance with Irish pride, 31% plan to make a special dinner and 27% will celebrate at a party or in a  bar or restaurant.

In addition, 23% will decorate their homes or offices with an Irish theme, 15% will attend a private party and 15% plan to attend a St. Patrick’s Day parade — with that number going up to 21% in the Northeast (think Boston and New York).

Among the hot items, the NRF's St. Patrick’s Day survey found that 52% of celebrants will purchase food, 41% beverages — among them, McDonald’s is celebrating with limited-edition Shamrock Shakes (in five flavors) — 28% on apparel or accessories, 22% decorations and 14% for candy.

Among all St. Patrick's Day shoppers, 39% will make their purchases in grocery stores, 29% in discount stores, 21% in bars/restaurants and 18% in department stores.

Sports teams also love to get in on the action.

The NBA’s online store has a collection of St. Patrick’s Day green items, from T-shirts, hoodies and socks to blankets and pillow cases, led, of course, by the Boston Celtics. MLB, the NFL and NHL also have an array of items at their respective online shopping destinations.

St. Patrick’s Day is most popular among people 18-24 years old, with 77% celebrating. However, the biggest spenders will be among people ages 25-34, who will have a net average of $46.55 per person.

Just behind them, people ages 35-44 will spend an average of $43.20 per person, people 45-54 an average of $40.30, and 18-24 age range will spend an average $37.37.

Apparently, people allocate less money for St. Patrick’s Day as they hit AARP age. Those spending least on average: people 55-64 ($33.70) and those 65 and older ($27.40).

The overall average among adults 18-plus is $37.90.

According to Pam Goodfellow, principal analyst for Prosper Insights, "St. Patrick’s Day is a time for consumers of all ages to have fun and celebrate all things Irish whether it is attending a parade, cooking an Irish meal, or meeting friends at a bar or restaurant.

"While more Americans are planning to celebrate the shamrock-filled day, expect Millennials to take the lead among the festivities."

The survey was conducted among 7,609 people Feb. 1-8. It has a margin of error of plus or minus 1.1 percentage points.

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