Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Standing With Barcelona (YouTube Trending Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr202017

Sly 'Rocky' Stallone Enters The Ring With Canelo For Tecate's 'Born Bold' Campaign

By Barry Janoff

April 20, 2017: If you want to add some more noise to an already loud upcoming boxing match, you might as well throw Sylvester "Rocky" Stallone into the fray.

Tecate has done that in a new campaign to tout the bout between Canelo Alvarez  (48-1-1) and Julio Cesar Chavez Jr. (50-2-1), scheduled for Seis de Mayo in Las Vegas’ T-Mobile Arena (HBO PPV).

Stallone encounters Canelo in two spots, under Tecate Light’s "Born Bold" umbrella campaign, telling him to "Be bold," as he shows Canelo how to punch a bee hive, use raw meat to reduce a swollen eye and the correct way to display a championship belt.

The spots break this week during sports programming, including the NBA playoffs.

Support includes Internet, social media and OOH in the "form of prize card point-of-sale materials at the retail level,” according to Tecate, a division of Heineken.

Tag lines: "Be Bold. Be Bolder. Be Sly. Be Canelo." And "When you think you are bold, there comes Canelo."

Lead agency is Nómades.

According to Pablo Batlle, CCO for Nómades, "Our relationship with Sly is a couple of years old given we'd worked with him for Tecate in Mexico. The challenge here was to find the real voice of this collaboration in the American market.

"We think that we achieved a new approach that is relevant to the bi-cultural Hispanic consumer and to the 'Born Bold' concept," said Batlle.

The new creative is part of what Tecate called a "refreshed 37-week 'Born Bold' campaign," which originated in 2015.

"Sylvester Stallone has a lifelong connection to boxing and continues to build a career as a symbol for masculinity, which resonates particularly well with Tecate's bold, bi-cultural consumer," Belen Pamukoff, brand director for Tecate, said in a statement.

"In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fueling the inherit bold swagger of these superstars.,” said Pamukoff.

In "Beehive: BBQ," Canelo is working out in a gym, apparently being bothered by some bees. Stallone shows up and says, "Canelo, be bold," as he punches a bee hive. Later, at a BBQ, Canelo wants to put some ice on a swollen eye when Stallone says, “Be bold,” handing the boxer raw steak to put on the wound. Canelo takes the meat, tosses it on a nearby grill and says, "Be bolder."

In "Belt: Tub," Stallone shows off a faux title belt, to which Canelo reacts by showing Stallone his real World Championship belt. Later, Stallone finds Canelo soaking in a tub of ice. "Be bold," Sly says, to which Canelo responds by showing Stallone that his tub is also filled with chilled cans of Tecate Light.

According to Tecate, "Since the official debut of the 'Born Bold' advertising campaign in 2015, Tecate Light has made waves throughout the industry, becoming the fastest growing light beer in the U.S. versus our competitors."

The Canelo-Chavez fight is being handled by Golden Boy Productions.

Back to Home Page