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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr202017

Sly 'Rocky' Stallone Enters The Ring With Canelo For Tecate's 'Born Bold' Campaign

By Barry Janoff

April 20, 2017: If you want to add some more noise to an already loud upcoming boxing match, you might as well throw Sylvester "Rocky" Stallone into the fray.

Tecate has done that in a new campaign to tout the bout between Canelo Alvarez  (48-1-1) and Julio Cesar Chavez Jr. (50-2-1), scheduled for Seis de Mayo in Las Vegas’ T-Mobile Arena (HBO PPV).

Stallone encounters Canelo in two spots, under Tecate Light’s "Born Bold" umbrella campaign, telling him to "Be bold," as he shows Canelo how to punch a bee hive, use raw meat to reduce a swollen eye and the correct way to display a championship belt.

The spots break this week during sports programming, including the NBA playoffs.

Support includes Internet, social media and OOH in the "form of prize card point-of-sale materials at the retail level,” according to Tecate, a division of Heineken.

Tag lines: "Be Bold. Be Bolder. Be Sly. Be Canelo." And "When you think you are bold, there comes Canelo."

Lead agency is Nómades.

According to Pablo Batlle, CCO for Nómades, "Our relationship with Sly is a couple of years old given we'd worked with him for Tecate in Mexico. The challenge here was to find the real voice of this collaboration in the American market.

"We think that we achieved a new approach that is relevant to the bi-cultural Hispanic consumer and to the 'Born Bold' concept," said Batlle.

The new creative is part of what Tecate called a "refreshed 37-week 'Born Bold' campaign," which originated in 2015.

"Sylvester Stallone has a lifelong connection to boxing and continues to build a career as a symbol for masculinity, which resonates particularly well with Tecate's bold, bi-cultural consumer," Belen Pamukoff, brand director for Tecate, said in a statement.

"In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fueling the inherit bold swagger of these superstars.,” said Pamukoff.

In "Beehive: BBQ," Canelo is working out in a gym, apparently being bothered by some bees. Stallone shows up and says, "Canelo, be bold," as he punches a bee hive. Later, at a BBQ, Canelo wants to put some ice on a swollen eye when Stallone says, “Be bold,” handing the boxer raw steak to put on the wound. Canelo takes the meat, tosses it on a nearby grill and says, "Be bolder."

In "Belt: Tub," Stallone shows off a faux title belt, to which Canelo reacts by showing Stallone his real World Championship belt. Later, Stallone finds Canelo soaking in a tub of ice. "Be bold," Sly says, to which Canelo responds by showing Stallone that his tub is also filled with chilled cans of Tecate Light.

According to Tecate, "Since the official debut of the 'Born Bold' advertising campaign in 2015, Tecate Light has made waves throughout the industry, becoming the fastest growing light beer in the U.S. versus our competitors."

The Canelo-Chavez fight is being handled by Golden Boy Productions.

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