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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct272017

World Series Features New Ad, In-Game Event From MLB-SU2C-MC Partnership

By Barry Janoff

October 27, 2017: MLB and Stand Up To Cancer, working together since 2008 in an effort to raise awareness and funds for the fight against cancer, will use the national platform of the World Series between the Los Angeles Dodgers and Houston Astros to unveil a multi-level campaign, with a PSA set to break during Game 4 on Oct. 28.

Game 4 in Houston will also see the continuation of an impactful World Series tradition that began in 2011, when fans, players, coaches and others in Minute Maid Park will rise for the "SU2C Placard Moment" on Fox following the end of the 5th inning, holding SU2C cards to honor relatives, friends or others who are fighting cancer or who have succumbed to the disease.

MLB and its 30 clubs, founding donors of SU2C, have committed $43 million to date to SU2C's innovative cancer research, according to MLB.

Major support comes from MLB and SU2C partner MasterCard, which presended SU2C with a check for $4 million prior to Game 4 "Thanks to those who stood up by dining out with their Mastercard," and made an additional $100,000 donation after the game.

The new campaign coincides with the launch of four research projects that will use genetic and other technologies to detect and treat cancer at its earliest stages.

The projects are part of the SU2C Cancer Interception initiative and will specifically focus on lung and pancreatic cancer. They will be be funded with a total of $16.6 million provided by SU2C, the Lustgarten Foundation for Pancreatic Cancer Research, LUNGevity and the American Lung Assn.

In a separate SU2C campaign with CVS Pharmacy, actress Tracee Ellis Ross (Black-ish) will be the voice of radio spots encouraging consumers to donate to cancer research when they pay either in-store or online.

According to SU2C, its alliance with CVS, which began in 2014, has raised more than $15 million.

Regarding the World Series, "Major League Baseball is proud that our partnership with Stand Up To Cancer is a prominent part of the celebration surrounding jewel events," Rob Manfred, MLB commissioner, said in a statement.

“We hope that launching this new public service announcement campaign alongside this year's World Series Stand Up moment will give added attention to the cause. Due to the great support from our fans, Clubs and players, baseball continues the fight against this horrible disease,” said Manfred.

The PSA breaking during Game 4, "Little Moments Are The Big Moments," under SU2C's umbreall "Whatever It Takes" effort, will feature MLB players and highlights from MLB's post-season.

Support also includes print, radio, digital, social media and stadium activation.

The TV, print and radio creative was developed by San Francisco-based Duncan Channon.

The PSA uses MLB game footage of several players "executing one of baseball's simplest, yet often effective, plays — the bunt (as opposed to hitting the big home run) — to drive home the game-winning run “as a metaphor to describe the cancer research work being done by scientists and doctors worldwide to make discoveries that will advance new treatments,” according to MLB and SU2C.

The over-riding message: “The end of the fight against cancer is unlikely to come from (a game-winning) home run, but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward.” according to MLB and SU2C.

In "Little Moments Are The Big Moments," we see MLB players including Jason Kipnis (Cleveland Indians), Michael Taylor (Washington Nationals) and Yasmani Grandal (Los Angeles Dodgers), alongside photos of 10-year-old cancer survivor Jacob Teel (who appeared in the All-Star Legends and Celebrity Softball Game this past July during MLB All-Star Week in Miami) and 33-year-old cancer survivor Dalia Margolis.

A voiceover offers, ”As we continue to swing for the fences, at Stand Up To Cancer we know that any advancement can bring someone home. Stand up for the 16 million people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org."

“We hope that launching this PSA campaign alongside this year's World Series Stand Up To Cancer moment will give added attention to the cause."

According to Rusty Robertson, SU2C co-founder, “The leadership, compassion and generous commitment MLB has demonstrated and made is absolutely extraordinary. For nearly a decade, MLB has been one of our biggest allies in leading a national movement for cutting-edge research and innovative cancer treatments to save lives.”

Robertson said that the sight of 50,000 people “of all walks of life standing shoulder to shoulder with players, coaches, broadcasters and owners, holding signs in honor of loved ones, has become one of the most indelible and moving tributes in all of sports and pop culture. It underscores how this terrible disease affects everyone, and it will take a powerful movement to end it."

Earlier this month, SU2C) launched a PSA campaign, "Your Body Your Hope," intended to increase awareness for cancer immunotherapy, supported by a charitable donation from Bristol-Myers Squibb Co., and featuring actor and SU2C ambassador Jimmy Smits in TV, print, TV, digital, social media and out-of-home.

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