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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct272017

World Series Features New Ad, In-Game Event From MLB-SU2C-MC Partnership

By Barry Janoff

October 27, 2017: MLB and Stand Up To Cancer, working together since 2008 in an effort to raise awareness and funds for the fight against cancer, will use the national platform of the World Series between the Los Angeles Dodgers and Houston Astros to unveil a multi-level campaign, with a PSA set to break during Game 4 on Oct. 28.

Game 4 in Houston will also see the continuation of an impactful World Series tradition that began in 2011, when fans, players, coaches and others in Minute Maid Park will rise for the "SU2C Placard Moment" on Fox following the end of the 5th inning, holding SU2C cards to honor relatives, friends or others who are fighting cancer or who have succumbed to the disease.

MLB and its 30 clubs, founding donors of SU2C, have committed $43 million to date to SU2C's innovative cancer research, according to MLB.

Major support comes from MLB and SU2C partner MasterCard, which presended SU2C with a check for $4 million prior to Game 4 "Thanks to those who stood up by dining out with their Mastercard," and made an additional $100,000 donation after the game.

The new campaign coincides with the launch of four research projects that will use genetic and other technologies to detect and treat cancer at its earliest stages.

The projects are part of the SU2C Cancer Interception initiative and will specifically focus on lung and pancreatic cancer. They will be be funded with a total of $16.6 million provided by SU2C, the Lustgarten Foundation for Pancreatic Cancer Research, LUNGevity and the American Lung Assn.

In a separate SU2C campaign with CVS Pharmacy, actress Tracee Ellis Ross (Black-ish) will be the voice of radio spots encouraging consumers to donate to cancer research when they pay either in-store or online.

According to SU2C, its alliance with CVS, which began in 2014, has raised more than $15 million.

Regarding the World Series, "Major League Baseball is proud that our partnership with Stand Up To Cancer is a prominent part of the celebration surrounding jewel events," Rob Manfred, MLB commissioner, said in a statement.

“We hope that launching this new public service announcement campaign alongside this year's World Series Stand Up moment will give added attention to the cause. Due to the great support from our fans, Clubs and players, baseball continues the fight against this horrible disease,” said Manfred.

The PSA breaking during Game 4, "Little Moments Are The Big Moments," under SU2C's umbreall "Whatever It Takes" effort, will feature MLB players and highlights from MLB's post-season.

Support also includes print, radio, digital, social media and stadium activation.

The TV, print and radio creative was developed by San Francisco-based Duncan Channon.

The PSA uses MLB game footage of several players "executing one of baseball's simplest, yet often effective, plays — the bunt (as opposed to hitting the big home run) — to drive home the game-winning run “as a metaphor to describe the cancer research work being done by scientists and doctors worldwide to make discoveries that will advance new treatments,” according to MLB and SU2C.

The over-riding message: “The end of the fight against cancer is unlikely to come from (a game-winning) home run, but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward.” according to MLB and SU2C.

In "Little Moments Are The Big Moments," we see MLB players including Jason Kipnis (Cleveland Indians), Michael Taylor (Washington Nationals) and Yasmani Grandal (Los Angeles Dodgers), alongside photos of 10-year-old cancer survivor Jacob Teel (who appeared in the All-Star Legends and Celebrity Softball Game this past July during MLB All-Star Week in Miami) and 33-year-old cancer survivor Dalia Margolis.

A voiceover offers, ”As we continue to swing for the fences, at Stand Up To Cancer we know that any advancement can bring someone home. Stand up for the 16 million people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org."

“We hope that launching this PSA campaign alongside this year's World Series Stand Up To Cancer moment will give added attention to the cause."

According to Rusty Robertson, SU2C co-founder, “The leadership, compassion and generous commitment MLB has demonstrated and made is absolutely extraordinary. For nearly a decade, MLB has been one of our biggest allies in leading a national movement for cutting-edge research and innovative cancer treatments to save lives.”

Robertson said that the sight of 50,000 people “of all walks of life standing shoulder to shoulder with players, coaches, broadcasters and owners, holding signs in honor of loved ones, has become one of the most indelible and moving tributes in all of sports and pop culture. It underscores how this terrible disease affects everyone, and it will take a powerful movement to end it."

Earlier this month, SU2C) launched a PSA campaign, "Your Body Your Hope," intended to increase awareness for cancer immunotherapy, supported by a charitable donation from Bristol-Myers Squibb Co., and featuring actor and SU2C ambassador Jimmy Smits in TV, print, TV, digital, social media and out-of-home.

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