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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Friday
Oct272017

World Series Features New Ad, In-Game Event From MLB-SU2C-MC Partnership

By Barry Janoff

October 27, 2017: MLB and Stand Up To Cancer, working together since 2008 in an effort to raise awareness and funds for the fight against cancer, will use the national platform of the World Series between the Los Angeles Dodgers and Houston Astros to unveil a multi-level campaign, with a PSA set to break during Game 4 on Oct. 28.

Game 4 in Houston will also see the continuation of an impactful World Series tradition that began in 2011, when fans, players, coaches and others in Minute Maid Park will rise for the "SU2C Placard Moment" on Fox following the end of the 5th inning, holding SU2C cards to honor relatives, friends or others who are fighting cancer or who have succumbed to the disease.

MLB and its 30 clubs, founding donors of SU2C, have committed $43 million to date to SU2C's innovative cancer research, according to MLB.

Major support comes from MLB and SU2C partner MasterCard, which presended SU2C with a check for $4 million prior to Game 4 "Thanks to those who stood up by dining out with their Mastercard," and made an additional $100,000 donation after the game.

The new campaign coincides with the launch of four research projects that will use genetic and other technologies to detect and treat cancer at its earliest stages.

The projects are part of the SU2C Cancer Interception initiative and will specifically focus on lung and pancreatic cancer. They will be be funded with a total of $16.6 million provided by SU2C, the Lustgarten Foundation for Pancreatic Cancer Research, LUNGevity and the American Lung Assn.

In a separate SU2C campaign with CVS Pharmacy, actress Tracee Ellis Ross (Black-ish) will be the voice of radio spots encouraging consumers to donate to cancer research when they pay either in-store or online.

According to SU2C, its alliance with CVS, which began in 2014, has raised more than $15 million.

Regarding the World Series, "Major League Baseball is proud that our partnership with Stand Up To Cancer is a prominent part of the celebration surrounding jewel events," Rob Manfred, MLB commissioner, said in a statement.

“We hope that launching this new public service announcement campaign alongside this year's World Series Stand Up moment will give added attention to the cause. Due to the great support from our fans, Clubs and players, baseball continues the fight against this horrible disease,” said Manfred.

The PSA breaking during Game 4, "Little Moments Are The Big Moments," under SU2C's umbreall "Whatever It Takes" effort, will feature MLB players and highlights from MLB's post-season.

Support also includes print, radio, digital, social media and stadium activation.

The TV, print and radio creative was developed by San Francisco-based Duncan Channon.

The PSA uses MLB game footage of several players "executing one of baseball's simplest, yet often effective, plays — the bunt (as opposed to hitting the big home run) — to drive home the game-winning run “as a metaphor to describe the cancer research work being done by scientists and doctors worldwide to make discoveries that will advance new treatments,” according to MLB and SU2C.

The over-riding message: “The end of the fight against cancer is unlikely to come from (a game-winning) home run, but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward.” according to MLB and SU2C.

In "Little Moments Are The Big Moments," we see MLB players including Jason Kipnis (Cleveland Indians), Michael Taylor (Washington Nationals) and Yasmani Grandal (Los Angeles Dodgers), alongside photos of 10-year-old cancer survivor Jacob Teel (who appeared in the All-Star Legends and Celebrity Softball Game this past July during MLB All-Star Week in Miami) and 33-year-old cancer survivor Dalia Margolis.

A voiceover offers, ”As we continue to swing for the fences, at Stand Up To Cancer we know that any advancement can bring someone home. Stand up for the 16 million people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org."

“We hope that launching this PSA campaign alongside this year's World Series Stand Up To Cancer moment will give added attention to the cause."

According to Rusty Robertson, SU2C co-founder, “The leadership, compassion and generous commitment MLB has demonstrated and made is absolutely extraordinary. For nearly a decade, MLB has been one of our biggest allies in leading a national movement for cutting-edge research and innovative cancer treatments to save lives.”

Robertson said that the sight of 50,000 people “of all walks of life standing shoulder to shoulder with players, coaches, broadcasters and owners, holding signs in honor of loved ones, has become one of the most indelible and moving tributes in all of sports and pop culture. It underscores how this terrible disease affects everyone, and it will take a powerful movement to end it."

Earlier this month, SU2C) launched a PSA campaign, "Your Body Your Hope," intended to increase awareness for cancer immunotherapy, supported by a charitable donation from Bristol-Myers Squibb Co., and featuring actor and SU2C ambassador Jimmy Smits in TV, print, TV, digital, social media and out-of-home.

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