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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec112017

Giancarlo Stanton Bringing Home Run, Marketing Power To New York Yankees

By Barry Janoff

Updated December 11, 2017: According to a spot that Giancarlo Stanton does for Six Star Pro Nutrition, “You will be misunderstood. There will be detractors. But every day I hustle. This is my reality.”

Just days after Aaron Boone was introduced at Yankee Stadium as the next manager of the New York Yankees, the team added Stanton, the 2017 NL MVP, via a trade with the Miami Marlins.

When the news of the trade had been confirmed, new teammate Aaron Judge wrote on his Twitter page, “Hey, @Giancarlo818 . . .  attached to a Gif from the 2008 movie Step Brothers, with Will Farrell saying, “Did we just become best friends?”

Stanton’s addition also brings a player with a solid endorsement roster to the Yankees. Among his current and recent deals are Nike, Tag Heuer, Six Star Pro Nutrition, Majestic, T-Mobile and Barneys.

He also is featured in yearly MLB campaigns, including “This Season On Baseball” in 2017.

Stanton, being officially introduced at a media conference on Monday (Dec. 11), will appear in Yankees marketing, should continue to be one of the key faces for MLB efforts.

His expected to get a boost in personal endorsements with his move to New York, including local and national companies, according to industry analysts, potentially doubling his current endorsement income of about $4-$5 million over the next few seasons.

The deals would be in keeping with his Stanton’s self-professed lifestyle, which includes living and eating healthy and being well-groomed.

Stanton’s first official No. 27 Yankees jersey from Majestic on MLBShop.com is expected to become a top-seller, according to industry analysts.

His marketing is handled by WME (William Morris Endeavor) Agency.

During his introductory media event on Monday at the MLB Winter Meetings in Lake Buena Vista, Fla., Stanton was introduced by his new (and the Yankees new) manager, Aaron Boone.

"This will be a great new chapter in my life and my career," Stanton said while wearing his No. 27 New York Yankees jersey. "I will play wherever I can play to best fit the team even DH, whatever works to make us better."

Stanton said he had some discussions with new Marlins owner Derek Jeter — who spent his entire soon-to-be Hall of Fame career with the Yankees — but that they did not agree on the direction of the team.

"I wanted to go forward, add pitchers, they wanted to subtract," said Stanton. "I didn’t want to be part of another rebuild and what I saw would be a losing season."

He said he looks forward to playing alongside Judge but that they have not spoken as yet since the trade was finalized.

Judge this past season become became only the second rookie in baseball history to lead MLB in jersey sales for the entire season, joining Kris Bryant of the Chicago Cubs, who accomplished the feat during this rookie season in 2015.

Judge has been adding to his marketing alliances, signing with Pepsi during the off-season.

He also has alliances that include Under Armour and Fanatics, and will be the cover athletes for MLB The Show 18.

Last season, Stanton hit 59 home runs while Aaron Judge hit a single-season MLB rookie record 52 home runs.

The Stanton deal had people running to the record books for the most-prolific home run tandem on one team in MLB history.

They didn’t have to look far: In 1961, Yankees teammates Roger Maris and Mickey Mantle combined for 115 homers — a then-season record 61 from Maris and 54 from Mantle.

In 1927, Yankees teammates Babe Ruth and Lou Gehrig combined for 107 homers, 60 from Ruth alone.

Among non-Yankees, in 2002, Texas Rangers teammates Alex Rodriguez (later to be a Yankee) hit 57 and Rafael Palmeiro (43) combined for 100 home runs.

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