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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec112017

Giancarlo Stanton Bringing Home Run, Marketing Power To New York Yankees

By Barry Janoff

Updated December 11, 2017: According to a spot that Giancarlo Stanton does for Six Star Pro Nutrition, “You will be misunderstood. There will be detractors. But every day I hustle. This is my reality.”

Just days after Aaron Boone was introduced at Yankee Stadium as the next manager of the New York Yankees, the team added Stanton, the 2017 NL MVP, via a trade with the Miami Marlins.

When the news of the trade had been confirmed, new teammate Aaron Judge wrote on his Twitter page, “Hey, @Giancarlo818 . . .  attached to a Gif from the 2008 movie Step Brothers, with Will Farrell saying, “Did we just become best friends?”

Stanton’s addition also brings a player with a solid endorsement roster to the Yankees. Among his current and recent deals are Nike, Tag Heuer, Six Star Pro Nutrition, Majestic, T-Mobile and Barneys.

He also is featured in yearly MLB campaigns, including “This Season On Baseball” in 2017.

Stanton, being officially introduced at a media conference on Monday (Dec. 11), will appear in Yankees marketing, should continue to be one of the key faces for MLB efforts.

His expected to get a boost in personal endorsements with his move to New York, including local and national companies, according to industry analysts, potentially doubling his current endorsement income of about $4-$5 million over the next few seasons.

The deals would be in keeping with his Stanton’s self-professed lifestyle, which includes living and eating healthy and being well-groomed.

Stanton’s first official No. 27 Yankees jersey from Majestic on MLBShop.com is expected to become a top-seller, according to industry analysts.

His marketing is handled by WME (William Morris Endeavor) Agency.

During his introductory media event on Monday at the MLB Winter Meetings in Lake Buena Vista, Fla., Stanton was introduced by his new (and the Yankees new) manager, Aaron Boone.

"This will be a great new chapter in my life and my career," Stanton said while wearing his No. 27 New York Yankees jersey. "I will play wherever I can play to best fit the team even DH, whatever works to make us better."

Stanton said he had some discussions with new Marlins owner Derek Jeter — who spent his entire soon-to-be Hall of Fame career with the Yankees — but that they did not agree on the direction of the team.

"I wanted to go forward, add pitchers, they wanted to subtract," said Stanton. "I didn’t want to be part of another rebuild and what I saw would be a losing season."

He said he looks forward to playing alongside Judge but that they have not spoken as yet since the trade was finalized.

Judge this past season become became only the second rookie in baseball history to lead MLB in jersey sales for the entire season, joining Kris Bryant of the Chicago Cubs, who accomplished the feat during this rookie season in 2015.

Judge has been adding to his marketing alliances, signing with Pepsi during the off-season.

He also has alliances that include Under Armour and Fanatics, and will be the cover athletes for MLB The Show 18.

Last season, Stanton hit 59 home runs while Aaron Judge hit a single-season MLB rookie record 52 home runs.

The Stanton deal had people running to the record books for the most-prolific home run tandem on one team in MLB history.

They didn’t have to look far: In 1961, Yankees teammates Roger Maris and Mickey Mantle combined for 115 homers — a then-season record 61 from Maris and 54 from Mantle.

In 1927, Yankees teammates Babe Ruth and Lou Gehrig combined for 107 homers, 60 from Ruth alone.

Among non-Yankees, in 2002, Texas Rangers teammates Alex Rodriguez (later to be a Yankee) hit 57 and Rafael Palmeiro (43) combined for 100 home runs.

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