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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr152009

Star Trek Marketing With ESPN, Burger King, Kellogg's Has Trekkies Talking

April 16, 2009: The new Star Trek movie from Lost executive producer J.J. Abrams opens on May 8. But Trekkies already are communicating on the Internet about the pros and cons of marketing tie-ins that include ESPN, NBA basketball on TNT, Burger King, Esurance, Kellogg, Intel and a plethora of products ranging from toys, apparel and jewelry to a retro SKU of colognes that feature stars from the original Star Trek TV show. Analysts estimate the promo efforts could top $50 million and might have been higher in previous years except that so many of the marketing elements are reaching their intended demographics via the Internet as opposed to traditional TV spots.

Among the tie-ins:

ESPN is journeying with the crew of the USS Enterprise for a "Futures Week" that includes shots of the Star Trek trailer juxtaposed with athletes with the tag, "Star Trek: The future is now." Tie-ins include "Baseball Tonight presented by Star Trek" and promos for ESPN's coverage of the NFL draft on April 25-26.

TNT has run Star Trek spots during NBA games, which will continue into the post-season, which begins April 18. The "Not your father's Star Trek" spot, which has aired on TNT and ESPN, opens with what seems to be a race scene out of Fast & Furious followed by quick-cut sequences of the new 20-something crew in action.

A promotion at Burger King beginning the first week of May will include kids' toys, collector glasses targeting older consumers, a TV spot and such POP as posters, place mats and bags.

Kellogg's is offering on specially marked packages of Pop-Tarts tickets to the movie as well as a cereal that comes with "Starfleet insignia-shaped marshmallows." According to the promo, "Get ready for the never-before-told story of the greatest space saga of all times - Star Trek. Join James Tiberius Kirk, Spock, Uhura, Bones and the rest of the crew of the USS Enterprise for an epic adventure filled with edge-of-your-seat action and ground-breaking special effects."

Intel has launched a "Boldly Go" Web site that takes visitors on an inside tour of Star Fleet command that includes extended clips from the Paramount movie but is basically product placement for Intel products.

Esurance has a dedicated micro-site promoting "out of this world" content and an "Explore New Worlds" sweepstakes offering a grand prize of a trip for two to Space Camp in Huntsville, Ala. Esurance's animated icon, Erin, also has been turned into "the galaxy's biggest Trekkie" in promotional posters and marketing. Among other activations, Esurance will sponsor "Star Trek Movie Night" at AT&T Park in San Francisco on April 27, when the Los Angeles Dodgers come in to play the Giants. And Genki has produced three colognes that tie new Star Trek marketing with the TV show from 1966 that started it all. "Tiberius," which is the T. in Capt. James T. Kirk, features a picture of William Shatner with marketing that promises its wearer will smell like an "Explorer. Soldier. Time-Traveler. Diplomat. Legend." "Red Shirt" asks the wearer to "Put yourself in the line of fire. Because tomorrow may never come."

At www.Trekbbs.com, the discussion is taking both sides, although no one is oblivious to the fact that it is a Madison Avenue-driven strategy that is at the helm of the star ship Entertprise. "Urbandk" offered, "Ballsy move. I've never seen a full-court press quite like this." To which "Spilio" added, ". . . which is probably part of the reason this film will be successful. JJ understands that products need to be have marketing programs. At www.ToplessRobot.com, a post targeted the "Not your father's Star Trek" spot. "This commercial aired during NBA basketball games on TNT this weekend, meaning the movie's marketers think people who watch professional sports have fathers that are nerds... I guess? It's all just very weird."

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