Marbury Gone, But Starbury Lives On

Feb. 25, 2009: Stephon Marbury's sometimes brilliant, many times underwhelming and often perplexing tenure as point guard of the New York Knicks is over, but his legacy as a purveyor of marketing basketball shoes to the masses is alive and kicking. Marbury, who came to the Knicks in a January 2004 trade with the Phoenix Suns, became an ex-Knick on Tuesday when he and the team agreed to a buyout package and the Knicks "requested waivers" on him. The scenario that most likely will happen next sees Marbury clearing waivers, becoming a free agent and signing with the Boston Celtics. Starbury has not played in an NBA game to date this season, but he has been busy supporting his Starbury line of shoes, which launched in 2006 at Steve & Barry's and generated a lot of press with their $14.98 price point. When Steve & Barry's filed for bankruptcy in 2008, Marbury ultimately moved his shoes to Amazon.com and his own Starbury.com Web site, which also sells Starbury apparel and, per the site, accessories and fragrances that are "coming soon." In January, rapper Bow Wow signed a deal with the Starbury brand and is preparing to launch his low-cost Vroom 1 line of shoes and apparel this November. And if the deal with Boston becomes a reality, it is conceivable that Marbury could unveil Starburys in Celtics Green. Considering that he tattooed the Starbury logo on his head, it's likely that Marbury has more marketing aces still up his sleeve. Back to Home Page