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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar122012

Carmelo Anthony, Apolo Ohno, Dana Torres Join Team Refuel For 'Got Chocolate Milk?'

By Barry Janoff

March 12, 2012: The Milk Processor Education Program (MilkPEP), best known for its “Got Milk?” campaign, has signed deals with a bevy of sports partners to support to its athlete-targeted program "highlighting the benefits of refueling with low-fat chocolate milk after strenuous exercise."

As part of the new Reuel  “Got Chocolate Milk?” campaign, low-fat chocolate milk will become the "official refuel beverage" of the Rock ‘n’ Roll Marathon Series, Ironman and Ironman 70.3 Series, USA Swimming, Life Time Fitness and the Challenged Athletes Foundation.

Low-fat chocolate milk is also in the third year of an official alliance with USA Basketball. Among the specific elements, USA Basketball Men’s National Team and New York Knicks member Carmelo Anthony will be featured as a "team captain" in “Got Chocolate Milk?” TV and print ads, and will "showcase how low-fat chocolate milk is a staple of his post-workout recovery routine through online videos."

The campaign — which MilkPEP said is the first "milk mustache-less campaign in 17 years" — was unveiled this past weekend at the 20th Annual Endurance LIVE Awards in Los Angeles. Among the athletes there, who will be part of the larger Team Refuel push, were speed-skater Apolo Anton Ohno; swimmers Dara Torres, Ricky Berens and Chloe Sutton; Ironman triathletes Chris Lieto and Dr. Andy Baldwin; and Sarah Reinertsen, the first female leg-amputee to complete in the Ironman World Championship in Hawaii.

Marketing will feature athletes in multi-media advertising, digital and social media, training videos, personal appearances and other experiential activation. Tag line for the campaign: "My after."

In addition to Carmelo Anthony, 12-time swimming medalist Dara Torres will star in a new TV commercial for the campaign as well as in a series of Webisodes on gotchocolatemilk.com documenting her training, recovery and preparations for the Summer Olympics. Five USA Swimming athletes will star in a national “got chocolate milk?” print ad: Berens, Sutton, Nathan Adrian, Peter Vanderkaay and Amanda Weir.

“So many elite athletes already recognize the benefits of refueling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organizations also getting behind the message,” Miranda Abney, senior marketing manager of MilkPEP, Washington, D.C., said in a statement. “It’s important that athletes know what they do after a strenuous workout, like refueling with low-fat chocolate milk, can help them perform at their best during the next bout of exercise.”

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