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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Carmelo Anthony (1)

Monday
Mar122012

Carmelo Anthony, Apolo Ohno, Dana Torres Join Team Refuel For 'Got Chocolate Milk?'

By Barry Janoff

March 12, 2012: The Milk Processor Education Program (MilkPEP), best known for its “Got Milk?” campaign, has signed deals with a bevy of sports partners to support to its athlete-targeted program "highlighting the benefits of refueling with low-fat chocolate milk after strenuous exercise."

As part of the new Reuel  “Got Chocolate Milk?” campaign, low-fat chocolate milk will become the "official refuel beverage" of the Rock ‘n’ Roll Marathon Series, Ironman and Ironman 70.3 Series, USA Swimming, Life Time Fitness and the Challenged Athletes Foundation.

Low-fat chocolate milk is also in the third year of an official alliance with USA Basketball. Among the specific elements, USA Basketball Men’s National Team and New York Knicks member Carmelo Anthony will be featured as a "team captain" in “Got Chocolate Milk?” TV and print ads, and will "showcase how low-fat chocolate milk is a staple of his post-workout recovery routine through online videos."

The campaign — which MilkPEP said is the first "milk mustache-less campaign in 17 years" — was unveiled this past weekend at the 20th Annual Endurance LIVE Awards in Los Angeles. Among the athletes there, who will be part of the larger Team Refuel push, were speed-skater Apolo Anton Ohno; swimmers Dara Torres, Ricky Berens and Chloe Sutton; Ironman triathletes Chris Lieto and Dr. Andy Baldwin; and Sarah Reinertsen, the first female leg-amputee to complete in the Ironman World Championship in Hawaii.

Marketing will feature athletes in multi-media advertising, digital and social media, training videos, personal appearances and other experiential activation. Tag line for the campaign: "My after."

In addition to Carmelo Anthony, 12-time swimming medalist Dara Torres will star in a new TV commercial for the campaign as well as in a series of Webisodes on gotchocolatemilk.com documenting her training, recovery and preparations for the Summer Olympics. Five USA Swimming athletes will star in a national “got chocolate milk?” print ad: Berens, Sutton, Nathan Adrian, Peter Vanderkaay and Amanda Weir.

“So many elite athletes already recognize the benefits of refueling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organizations also getting behind the message,” Miranda Abney, senior marketing manager of MilkPEP, Washington, D.C., said in a statement. “It’s important that athletes know what they do after a strenuous workout, like refueling with low-fat chocolate milk, can help them perform at their best during the next bout of exercise.”

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