Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec252014

Stockton, Bird, Lillard (and Twins) Join Paul, Curry In State Farm Starting Five Campaign

By Barry Janoff

December 25, 2014: State Farm appropriately chose Dec. 25 to unwrap the next chapter in its “Born to Assist” campaign, which came complete with a few new gifts from the NBA and WNBA.

Building on the assist theme, State Farm has now added to the established faux-twin spokespersons of Los Angeles Clippers All-Star Chris Paul and "brother" Cliff and the Golden State Warriors Stephen Curry and "brother" Sebastian the duos of Damian and "twin" Darius Lillard, Sue and "sister" Summer Bird and all-time NBA assist leader John Stockton, who brought along his "brother" Don.

The State Farm proclaimed "Starting Five" are all part of the recently unveiled National Bureau of Assists, not to be confused with the real NBA, which sends its members out to assist customers in situations ranging from simple to complex.

The latest led of the effort, from lead agency Translation, NY, broke during the NBA's slate of five nationally televised games, with one on ESPN, two on ABC and two on TNT. They will go into regular rotation with new spots moving forward, with support that includes print, Internet and social media.

Three new spots extended the scenario in a teaser spot that broke earlier this month, "Starting Five," including "Best of the Assist," "Seen It All" and a "Press Conference" spot with both Chris and Cliff Paul answering media questions about the National Bureau of Assists, its members and its goals.

The spots also come with a new tagline: No One Assists Alone.

“NBA fans across the country have built this incredible connection with the State Farm ‘Born to Assist’ campaign and the character of Cliff Paul,” Patty Morris, marketing director-brand content for State Farm, said in a statement. “This year, we’re taking our story to the next level with a new focus on teamwork and the many ways State Farm agents help customers. After all, as each of our 18,000 State Farm agents can tell you, no one assists alone.”

The "Best of the Assist" spot introduces us to John/Don Stockton, aka The Legend, who as the chief assist officer for the National Bureau of Assists recruits Chris and Cliff Paul into the "elite" group that features Sue/Summer Bird (The Tenacinator), Damian/Darius Lillard (The Clutchman) and Stephen/Sebastian Curry (The Professor).

"Seen It All" drills down into the history of Don Stockton, who, like his Hall of Fame brother John, has seen it all when it comes to assisting in situations that involve Heat, Bucks, Rockets, Pistons . . .  "Whatever you toss his way," explains a voiceover, "he's beating it all."

In the Paul's "Press Conference," the brothers seek to  explain the differences between the NBA and the NBA (National Bureau of Assists).

Q: You say they are different but there are some incredible similarities. The NBA's all-time assist leader is John Stockton, and his twin brother, Don, is the Bureau's all-time assist leader. Just a coincidence?

Cliff: An amazing coincidence.
 
Chris: We can't believe it either.

Q: What's the difference between the usual days of Chris and Cliff?

Cliff: One day I have to assist at home and another day I have to assist on the road. And I have to be ready for anything: Grizzlies, Bucks, Thunder . . .  even Rockets.

Chris: Me too, except for the Bucks. That's only twice a year.

Q: Can you give us any real differences?

Chris and Cliff (in unison): We always protect the perimeter . . . and we defend against breaks and steals.

"Cliff Paul has become a celebrity in his own right," Morris said during a recent interview with NYSportsJournalism. "The fact that he is a State Farm agent whose goal is to assist people is a great demonstration of our brand.

"Sports is a key tenet to our overall media and messaging strategy.,: said Morris. "The number of fans and folks who are engaged in sports activities on a day-to-day basis warrant us to be in that space. So it will continue to be a key part of our media strategy and messaging strategy. And we will continue that 360-degree storytelling approach. We have had a lot of success, so you will continue to see us in that space."

Q&A: Patty Morris Talks About State Farm's All-Pro Marketing Roster

Back to Home Page