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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec262017

Chris Paul Takes State Farm Tour Of Houston With Harden, Backstreet Boys

By Barry Janoff

December 25, 2017: During the years he played with the Los Angeles Clippers, Chris Paul appeared in a series of campaigns for State Farm that included teammate DeAndre Jordan and his faux twin brother — and “State Farm agent” — Cliff Paul.

State Farm needed to re-write the script after Paul was trade to the Houston Rockets this past June, and did so with an initial spot that saw Cliff host a “Going-Away Party” for Chris.

He also offered to find his brother a new insurance agent. Because as the spot relates, “When you are born to assist, you can’t close one door without opening another.”

The storyline continues with Chris in Houston, not only meeting his new State Farm guy, Cole Perez (played by actor Oscar Nunez), but new members of the State Farm roster: Rockets teammates James Harden and Trevor Ariza.

In the new spot, “Grand Tour,” Paul finds that, like brother Cliff, Cole Perez “gets him,” not only finishing sentences but sharing common interests.

As Paul gets  acclimated to Houston, he finds that Perez and he both like bowling, barbecue and chili fries and singing along to songs from the 1990s, in particular “I Want It That Way” by the Backstreet Boys.

Paul, who has been a State Farm spokesman since 2012, now welcomes Harden and Ariza to the club, first seen getting roadside assistance from State Farm and hitching a ride with Paul and Perez.

Ariza is all in for the tour of Houston, but a scowling Harden is less joyful.

He initially refuses the ride from Paul, then focuses text messaging rather than singing along Paul, Ariza and Perez, who each know the Backstreet Boys tunes rather well.

“Ain't nothin' but a heartache/Tell me why
“Ain't nothin' but a mistake/Tell me why
“I never wanna hear you say/I want it that way.”

"I had a great time," Ariza told the Houston Chronicle. "Chris Paul is a great guy. He came here. He asked if I would like to be involved. I told him absolutely. It was fun. I was a bit nervous at first, but just being around ... James and Chris and the whole State Farm organization made it easy for me."

Support for the campaign includes Internet, social media and an eBay auction "Moving Sale" destination (going live Nov. 11) where “Chris will sell some of his most valuable items and donate all proceeds to storm relief in Houston,” according to State Farm.

The campaign featured a recent community event held in partnership with NBA Cares and the Chris Paul Family Foundation to help rebuild school libraries in Houston and support students and families impacted by Hurricane Harvey.

The campaign is scheduled to run through 2018.

Lead agency is Translation.

State Farm Takes CP3 To Houston, But What About Cliff?

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