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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Dec272015

State Farm Wants You To Meet The Hoopers: CP3, KG, Jordan, Lillard, K-Love

By Barry Janoff

December 26, 2015: State Farm has complied an ensemble of NBA stars and envisioned them as a modern American — sometimes dysfunctional, usually comedic — family, The Hoopers.

The Hoopers features Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

They all will appear in multi-platform campaign throughout the season, anchored by five spots, which "demonstrates the value of receiving help from a State Farm agent during every stage of life."

The new integrated campaign includes five broadcast spots, print, digital, social, broadcast integrations and partnerships and in-arena activations.

For those so inclined, exclusive merchandise such as The Hoopers T-shirts, fanny packs and mini-basketballs are for sale on a dedicated Web site.

Lead agency is Translation.

The Hoopers is a follow-up to State Farm's "Born to Assist" multi-platform umbrella campaign, which ran for three seasons, and featured Chris Paul and his "long-lost twin, State Farm agent Cliff Paul; as well as Lillard, Stephen Curry, John Stockton and Sue Bird, along with their respective faux twins.

“At State Farm, creating meaningful relationships with customers and providing them with real help when they need it isn’t just a job, it’s in our DNA,” Patty Morris, marketing director, brand content for State Farm, said in a statement. “The ‘Hoopers’ gives us a chance to demonstrate that in an entertaining way through the context of basketball. Even an all-star family can use an assist every now and then.”

State Farm this week has unveiled a second campaign featuring Paul and quarterback Aaron Rodgers of the NFL's Green Bay Packers doing trick shots with Dude Perfect.

In an extended launch spot, Paul makes baskets in a hoop that rotates 360 degrees and Rodgers hits various targets (moving and otherwise) with a football. In addition to selling insurance, this multi-platform effort will benefit The Chris Paul Family Foundation and Rodgers' The MACC Fund.

The inaugural spot, “Meet The Hoopers,” sets the humorous tone by taking on sitcom and movie families while showing the ways the fictional Hoopers family receives assistance from their neighbor, a State Farm agent.

Typical banter includes Jordan, known for his notoriously bad foul shots, offering, "My cooking is as good as my free throws."

In "Robbed," Mom has a fear of home invasion. Jordan cries out, "We've been robbed. They took my rings." Paul, in real life Jordan's teammate on the Los Angeles Clippers — which have not won an NBA championship ring, — says, "You don't have any rings." Grampa Garnett, who won a championship ring with the Boston Celtics, kisses the ring on his finger and comments, "Sure don't."

In the third spot, Dad Chris Paul comes into son Kevin Love's room and offers to put him on the family's drivers insurance plan, but only if Love, who has been acting "Cavalier," learns about the  “Hawks and Hornets."
 
“The Hoopers” is the first marketing campaign since State Farm renewed its alliance with the NBA.

The insurance firm said this campaign would also be the first to be integrated with a new digital platform, the State Farm Assist Tracker, which is located on the NBA's Web site and is "dedicated to monitoring the total number of assists generated during the season."

Throughout the regular season, the Boys & Girls Club of America will receive $5 per assist.

During the NBA All-Star Game 2016 this February in Toronto, the organization will receive $1,800 per assist (in honor of the 18,000 agents State Farm has across the country).

State Farm and NBA said they would provide matching funds for all donations.

NBA, Partners, Unwrap Holiday Marketing, Merchandise, Media

State Farm Born To Assist With Paul, Curry, Lillard, Bird, Stockton

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