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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb092015

State Farm Ready To Assist New Yorkers, Fans During NBA All-Star Game Week

By Barry Janoff

February 9, 2015: State Farm plans to take its "assist" marketing campaign and NBA partnership to the max this week to help support the league's All-Star Game and surrounding events in New York.

The effort is anchored by the insurance firm's title sponsorship of the State Farm All-Star Saturday Night, including the Degree Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk, in Barclays Center, home of the Brooklyn Nets.

State Farm has other layers in its marketing campaign, with one TV spot featuring a brand-media crossover in which Cliff Paul, the "twin brother" of All-Star point guard and lead "Born to Assist" platform spokesman Chris Paul, interacts with Reggie Miller, NBA analyst for TNT. (See the spot here.)

There also will be outdoor placement (billboards, posters, bus wraps), merchandise, a “State Farm Assist Center" in the fan experience NBA House Presented by BBVA Compass (Moynihan Station in Manhattan) and social media activation handled by State Farm brand ambassadors.

In addition to Paul, State Farm NBA-related spokespersons include All-Stars Damian Lillard (and "twin brother" Darius) and Stephen Curry (and faux-bro Sebastian), WNBA star Sue Bird (and "twin sister" Summer) and NBA legend John Stockton (and his brother Don).

State Farm spokespersons managing the @SFNBA Twitter account from the NBA House will answer NBA-related and All-Star-New York questions. Concurrently, more than 100 State Farm brand ambassadors will be stationed throughout the city offering assistance with Chris Paul Jordan Brand limited-edition signature CP3.VIII shoes, "Worn to Assist" promotional merchandise and other items "to help battle the cold New York weather."

"This is not a one-channel environment, especially when you are dealing with fans and a variety of demographics," Patty Morris, marketing director, brand content for State Farm, said in a recent interview with NYSportsJournalism. "Part of our core strategy is that we have a 360-degree approach. So if a campaign begins in a TV commercial, we always looks for ways to extend the storyline into social media, digital, broadcast integrations, personal interaction."

According to Morris, "We have found that we have meaningful engagement when you interact with people through multiple channels. That is a big reason why our sports campaigns, in particular, have been successful. Because it is that 360 approach from a creative and media perspective."

Also key to its presence, State Farm is partnering with NBA Cares and the New York City Dept. of Education to provide a citywide assist to city students via an All-Star Day of Service on Feb. 13.
 
They also will donate $500,000 to the Dept. of Education to refurbish ten hoops courts across the city's five boroughs, as well as provide tickets to a group of students and their teachers and parents or guardians to to All-Star Saturday Night.

February 15, the evening of the All-Star Game in Madison Square Garden, also marks the 40th anniversary show for Saturday Night Live. State Farm has had an association via Lorne Michaels and Broadway Video Entertainment. SNL characters Hans and Franz (Dana Carvey and Kevin Nealon, respectively) and superfans of "Da Bears" appear in spots alongside NFL quarterback Aaron Rogers, and a sweeps (now ended) that offered tickets to the show.

This weekend, Jennifer Lopez will star in the first in a series of Neighborhood Sessions, with partnership from State Farm, which was taped in her neighborhood in The Bronx. (See the promo spot here.)

The special is slated to premiere during TNT’s exclusive coverage of NBA All-Star Weekend, directly following the network's broadcast of State Farm NBA All-Star Saturday. It will then be available to subscribers via TNT's VOD, digital and mobile platforms on Feb. 15.

"The people in our neighborhoods and hometowns have a profound impact on who we become and often make a fundamental difference in our lives," Rand Harbert, State Farm CMO, said n a statement. "Our goal is to tell their stories, through the lens of amazing musical artists, in a way that inspires all of us . . . like a good neighbor should. We’re thrilled to be launching the series in partnership with Turner, giving national exposure to these neighborhoods and the people who make them great."

Q&A: State Farm Patty Morris On Marketing With NBA, NFL, SNL

Stockton, Bird, Lillard, Curry Add More Star Power To Assisting

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