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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep042018

State Farm Continues Name Game, Adds NFL Super Bowl Stadium To Roster

By Barry Janoff

September 4, 2018: One week after taking naming rights to the arena that is home to the NBA’s Atlanta Hawks, State Farm has added another venue to its roster, signing an 18-year naming rights deal to the home of the NFL’s Arizona Cardinals.

The stadium that since its opening in August 2006 has been known as University of Phoenix Stadium will now be called State Farm Stadium, with signage to be installed in time for the team’s home opener on Sept. 9 against the Washington Redskins.

Arizona Sports & Tourism Authority is the owner of the stadium.

Financial terms of the deal were not shared.

Among other recent NFL stadium naming rights deals, Mercedes-Benz in 2015 signed a 27-year deal for the Atlanta Falcons new home, valued at upward of $324 million; U.S. Bank in 2015 signed a 25-year deal for the Minnesota Vikings new stadium valued at $220 million; and Hard Rock International in 2016 signed an 18-year deal for the Miami Dolphins home stadium valued at $250 million, all according to industry analysts.

“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” Cardinals president Michael Bidwill said in a statement.

“With State Farm, we absolutely did that.”

The Stadium is scheduled to host Super Bowl LVII in February 2023 — its third following Super Bowl XLII (2008) and Super Bowl XLIX (2015) — and the NCAA Div. I Men’s Final Four in 2024 (which the venue hosted in 2017).

In addition, State Farm Stadium is scheduled to be the site for a College Football Playoff semifinal game three times between now and 2026.

It also hosts the annual college football Fiesta Bowl.

State Farm now has naming rights to sports venues in two of its three regional hubs, Atlanta and Phoenix. The third hub is Dallas, according to the firm.

The Bloomington, Ill.-headquartered insurance firm has naming rights to the multipurpose State Farm Arena in Hidalgo, Texas., located about 500 miles south of Dallas.

In 2013, State Farm signed a 30-year deal with the University of Illinois, valued at $60 million, for naming rights to sports venue, State Farm Center.

On September 26, 2006 the University of Phoenix acquired the naming rights to the stadium valued at $154.5 million over 20 years.

In April 2017, University of Phoenix said it would end its naming rights deal after 11 years, citing financial problems.

University of Phoenix will remain a team sponsor as the Cardinals' "official education partner."

The stadium has undergone a $28 million renovation over the past two years, according to Arizona Cardinals ownership. “The stadium has never looked better,” Bidwill said in a statement.

“We were intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture."

As in its other regional hubs. State Farm said it is an active member of the local community.

According to Michael Tipsord, State Farm chairman and CEO, “State Farm is committed to making a difference and so are the Arizona Cardinal.

“Working with them gives s the chance to build even stronger communities in Arizona and helps us build our brand nationally.”

“While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state,” the Cardinals’ Bidwlll said in a statement.

“State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”

Although financial information for State Farm’s naming rights deal in Atlanta was put at $175 million over 20 years, a company spokesperson said in a statement “that was not correct.”

PHOTOS COURTESY STATE FARM, ARIZONA CARDINALS

State Farm Builds NBA Presence With Naming Rights Deal

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