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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May312018

State Farm, Sans CP3, James Harden, Puts Warriors Draymond Green, Swaggy P In Play

By Barry Janoff

May 30, 2018: With the Houston Rockets out of the playoffs, State Farm, which has been featuring Chris Paul, James Harden and other current and legendary Rockets (Clyde “The Glide” Drexler) in marketing, has switched gears, unveiling a spot that stars Draymond Green and Nick Young of the Golden State Warriors.

The Sixth Sense” continues a theme from recent State Farm ads, that when there is chemistry between two people they “get each other.”

That happened between Chris Paul and his State Farm agent Cole Perez (played by actor Oscar Nuñez), in spots this past season where they finish each other’s sentences, are unbeatable at Charades (“Game Night”) and share a love of bowling, chili fries and the Backstreet Boys.

Here. Green and Young — preparing to face the Cleveland Cavaliers in the NBA Finals — get each other, and play a humorous quiz game (similar to the old The Newlywed Game) where they try to correctly answer questions about the other person.

Acting like a couple of newlyweds, they begin the Q&A game.

“How do I describe my style?” Young, whose nickname is “Swaggy P,” asks Green.

“Swag,” answers Green.

“Nope,” says Young. “Michael Jackson.”

“You realize Michael Jackson is a person,” says Green. “To you, not to me,” says Young. “He’s a spirit now.”

Then the questions get more difficult, relatively speaking.

“During the season, what is my favorite city to visit?” Young asks Green, who correctly answers, “New York, because they have great shopping.”

“What technical foul did I definitely not deserve this year?” Green, who had 15 technical fouls during the regular season (second to Dwight Howard’s 17), asks Young.

“The one where you got hit in your mouth and were bleeding and (was saying to the referee), ‘Look at my mouth. I’m bleeding. Ahhhhh. Ahhhhh.” To which Green laughs and agrees.

“Which player is my biggest nemesis?” asks Green. Young incorrectly says DeMarcus Cousins and LeBron James before correctly saying Taj Gibson.

Lots more is revealed in the extended five-minute spot: How Young got his nickname (“It came to me in a dream”), Young’s favorite restaurant in the Bay Area (Bob’s Donuts), Green’s mom’s Twitter handle (@BabersGreen),what more Green wants to accomplish as an athlete (“Be in the Hall of Fame”), who Young looked up to when he was a kid in Los Angeles (Kobe Bryant) and how Green is misunderstood (“People think you are angry all the time,” says Young. “But you’re like a gentle butterfly. Soft like a baby.”)

The full five-minute-plus spot is playing on Uninterrupted’s YouTube Channel.

State Farm did not indicate yet whether Chris Paul and James Harden would return in new creative or if the insurance firm would move ahead with other NBA athletes.

The NBA had a record $1.12 billion in sponsor spend in 2017-18, according to research and consulting firm ESP Properties, Chicago. State Farm is the NBA’s most active partner, with 68% of properties with a sponsor in the insurance category report a partnership with the insurance firm.

State Farm has also signed on to become an official partner for the inaugural season of the NBA 2K League.

The insurance firm joins brands already aligned with the NBA 2K League including Twitch, Intel, Dell (and its elite gaming brand, Alienware), Nike’s Jordan Brand, New Era, HyperX, and Scuf Gaming.  

The NBA 2K League launched in early May with teams representing 17 NBA clubs.

State Farm Ads Clyde ‘The Glide’ To CP3’s Houston Journey

State Farm Joins NBA 2K League eSports Roster

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