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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec282012

State Farm Has A Marketing Vision With Chris/Cliff Paul's Mustache, Glasses

By Barry Janoff

December 28, 2012: State Farm oversaw a giveaway of mustaches and glasses Thursday night at Los Angeles' Staples Center, but it had nothing to do with Hollywood celebrities seeking disguises to escape the paparazzi.

The insurance firm was merely doing some creative in-arena PR activation to support its new marketing campaign, "Born to Assist," with Chris Paul, point guard for the Los Angeles Clippers, as part of the Clippers home game at Staples Center against the Boston Celtics.

The activation touched not only the 19,552 in attendance, but also a national TV audience watching the NBA game on TNT.

The campaign is anchored by a TV spot in which Paul and his fictitious twin, Cliff Paul, are separated at birth. Chris Paul goes on to NBA stardom while Cliff Paul becomes a star State Farm agent. As the commercial explains, "Despite their different upbringing, they shared on invaluable trait: They were both born to assist."

In the spot, Cliff sports a mustache and Clark Kent-like glasses, unlike his brother, who is a super man on the court.

The marketing and PR teams at State Farm scored bonus points with the giveaway when Billy Crystal, a long-time Clippers fan, and TNT analyst Reggie Miller both sported mustaches and glasses during a nationally televised interview. And after the game, Paul's teammate, Blake Griffin, wore the faux mustache when he met with the media.

The giveaway and useage by Crystal, Miller and Griffin also got a mention and visuals Friday morning during ESPN's SportsCenter.

The "Born to Assist" TV spot, from ad agency Transition, is running concurrent with State Farm's campaign with Green Bay Packers quarterback Aaron Rodgers.

The Rodgers effort has made the previously nondescript term, "Discount Double-Check," one of the catchiest phrases of 2012. It also was used in a baseball-themed spot this year starring Kerry Wood and Andre Dawson and filmed at Wrigley Field.

State Farm is now seeking to do the same with its CP 'stache- n-glasses.

Aaron Rodgers Returns For State Farm

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