In a study of the value of global brands, Apple is No. 1, dropping Google to No. 2 after four years atop the list, with IBM at No. 3. MORE

The NBA's best-selling jersey is that of LeBron James, whose move to the Miami Heat helped to oust Kobe Bryant's L.A. Lakers' jersey. MORE

MLB said that overall merchandise sales last season were up 6% over 2009, led by Derek Jeter jerseys and New York Yankees' goods. MORE

The Philadelphia Phillies hit a home run by coming in on top of the 2011 Sports Loyalty Engagement Index among all MLB teams. MORE

There were more celebrity-driven ads during the 2011 telecast of the Academy Awards than in 2010, but not all of the ads were stars. MORE

Despite the bad press generated by Tiger Woods and Charlie Sheen, consumers are attracted to print ads that feature celebrities. MORE

For the ninth consecutive time in a Harris Poll, sports fans give a double-digit lead to pro football vs. baseball as their favorite sport. MORE

An ESPN study on the effectiveness of 3D vs. 2D lends support to its own 3D network and 3D movies from parent company Disney. MORE

Despite a growing concern over attacks on their sports marketing campaigns, a CMOC report finds many companies still have no defense. MORE

Survey finds that the Internet has become the No. 1 source of scores, information, stats and other needs for sports fans. MORE

A new survey from E-Poll shows that LeBron James is following Tiger Woods down the path of dissatisfaction among the public. MORE

Despite off-course personal issues and loss of $20M in deals, Tiger Woods remains America's favorite athlete and top sports endorser. MORE

The New York Yankees have been named 'Amercia's Favorite' baseball team for the eighth consecutive year in a poll conducted by Harris Interactive. MORE

iTunes leads the category in overall music revenue and dominates in downloads, but Amazon has moved up to tie Wal-Mart for second in sales. MORE

Tim Tebow was taken with the 25th pick in the first round of the NFL draft, but his Denver Broncos' jersey was No. 1 in sales in April. MORE

According to a report from NPD Group, sales of athletic shoes to casual runners are slowing down, but sales to hard core runners are up. MORE

Are baseball followers more fanatical than NFL supporters? Does the Boston Red Sox Nation outslug the New York Yankees Nation? MORE

Attendance at the University of Phoenix Stadium for WrestleMania topped Super Bowl, U2 numbers. MORE

Why Cowboys Stadium naming rights void is costing millions in lost value. MORE

Even with his fall from grace, Tiger Woods still tops the Power 100 list of athletes in a new report from Bloomberg BusinessWeek. MORE

Does it pay for companies to still go Super Bowling for dollars? MORE

Consumers, led by one-day record $913 million, make the 2009 online holiday a season to remember. MORE

A new survey shows that marketers and ad agencies seeking to reach consumers should still have faith in traditional media. MORE

Numbers show that e-retailers are feeling the holiday cheer from consumers in 2009. MORE

According to a survey from marketing research firm NPD Group, the economy drove consumers to mass merchants and electronics on Black Friday, Nov. 27. MORE

Who gets the better deal? NYSportsJournalism.com readers surveyed on MVPs including Super Bowl, NBA Finals and the World Series. MORE

A new survey confirms what many fans and marketers already know: Michael Jordan is the greatest athlete of all time. MORE

On Oct. 31, marketers who open their doors for trick or treaters would like to see "Billy Mays," Burger King's King and the Geico Caveman. MORE

The Dallas Cowboys have been named the favorite team among fans surveyed by The Harris Poll, but the Pittsburgh Steelers were picked by most to defend their Super Bowl crown. MORE

Home cooking: Which 2009 NFL home openers will sizzle most? MORE

As the category booms to $10 billiion behind Red Bull, AMP, Monster and Rock Star, health advocates seek alternatives. MORE

Tiger Woods and Serena Williams top the lists of favorite male and female athletes in a new Harris Poll (but MJ just won't go away). MORE

A new Harris Poll shows that the New York Yankees are the favorite baseball team and the Boston Red Sox are most likely to win the World Series. MORE

Kids 8-14 like the NFL, Michael Jordan, Twilight and videogames, but not athletes who use drugs, according to a new poll from SI Kids. MORE

Internet users flooded entertainment news sites in May, and a bigger wave is expected when the final June numbers are tallied due to the deaths of Michael Jackson and Farrah Fawcett. MORE

A new study shows that overall sales in sports equipment, apparel and footwear were flat in 2008, but that the Olympics help sales in China grow 15%. MORE

Kobe Bryant has beaten LeBron James for the NBA's MVJ (most valuable jersey) of 2009-09, according to sales at the NBA Store and NBA.com. MORE

Some stadiums are struggling to fill seats, but MLB.com numbers are way up, showing that fans still want to follow the game despite the challenged economy. MORE

The New York Yankees are MLB's most valuable team, worth $1.5B, with six of the top ten franchises in New York, Los Angeles and Chicago. MORE

Numbers were up across the board for TV, online and MMOD coverage of the 2009 NCAA Men's Division I basketball tournament. MORE

Half of those who responded said that MLB would best survive the current recession, beating out the NFL, NBA, NHL and Nascar. MORE

According to DBI, more people know Alex Rodriguez, but that increased awareness is mostly negative. MORE

Sports and fitness was the fastest growing product category among online consumers from Dec. 1-Dec. 19, up 31% from the previous period. MORE

Tony Romo, Brett Favre and Eli Manning led the NFL in best-selling jerseys of 2008. MORE

The Olympics and the presidential campaigns boosted ad spend totals in 2008. MORE