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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan152013

Steve Nash, Georges St.-Pierre On A Marketing Mission (Athletecare) To Canada

By Barry Janoff

January 15, 2013: Steve Nash of the NBA's Los Angeles Lakers and MMA icon Georges St.-Pierre — both natives of Canada — will use their positions as equity partner/endorsers for Mission Athletecare to help launch the company's expansion into retail outlets north of the border.

Mission Athletecare has a full line of sports-care products, including the Enduracool towel, Court Grip and Power Grip, that were developed in conjunction with the company's roster of athlete endorsers and are available at some 20,000 locations in the U.S.

The New York-based company said it intends to launch in such Canadian locations as Foot Locker and Shoppers Drug Mart next week.

"We’re very excited about launching Mission Athletecare in Canada," said Josh Shaw, founder and president of Mission Athletecare. "The retailers and athletes we have are the best of the best in Canada. We've been overwhelmed by the response and the success of the Mission line of products after its launch in the United States, and have always envisioned bringing these ground-breaking products to Canadian athletes at our first opportunity,"

Although the marketing roles of Nash and St.-Pierre were not detailed, they have made personal appearances, appeared in multi-media marketing efforts and have been used in other activations in the U.S. by the company.

"Both Steve and Georges have played an important role in the development of these products, and now they will be instrumental in helping share these new technologies with their fellow Canadian athletes," said Shaw.

He said that more Canadian athletes could be added to the mix, which might open the door for players from the NHL, MLS, CFL or even Canadian-born Joel Anthony from the Miami Heat, who is a teammate of Mission Athletecare partner/endorser Dwyane Wade.

"While we’re very focused on the launch right now, we are considering the potential for adding one or two more Canadian athletes to the team in the future," said Shaw.

"Steve and Georges have played an important role in the development of these products, and they will be instrumental in helping share these new technologies with their fellow Canadian athletes."

Mission Athletecare, founded in 2009, has relied on athletes such as Serena Williams, Dwyane Wade, Dwight Howard, Carmelo Anthony, David Wright, Mia Hamm and Gretchen Bleiler to not only work as marketing spokespersons but also as product developers and company partners in research and development.

Court Grip is applied to the bottom of sports shoes to reduce slippage and increase traction on the court. Power Grip is applied to the hands to improve the grip on basketballs. Enduracool is a towel that, when put in water, maintains a temperature of about 59 degrees and can be placed around an athlete's neck to reduce heat and body temperature.

According to Nash, "I've obviously taken a special interest in expanding Mission's reach to Canada and am excited that our Canadian athletes will now have access to these game-changing grip products."

Mission Athletecare has official alliances with the NBA, MLB and the National Basketball Athletic Trainers Assn.

"Being a part of Mission Athletecare is already a rewarding experience as we're able to help create new technologies that benefit athletes, but to be able to help the company expand to Canada is more than that, it's a passion of mine," Georges St-Pierre said in a statement.

Mission Athletecare was just named the Sports Marketer of the Year by the readers of NYSportsJournalism.

Mission Athletecare: Sports Marketer of the Year

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