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Sports Marketing Shake Up: Gatorade Hires Storms, Clark Leaves MillerCoors

Jennifer StormsDockery ClarkJune 30, 2009: Two of the most influential women in sports marketing are both moving from their current positions. Jennifer Storms, svp of Turner Sports Marketing & Programming, has been named the new svp-sports marketing at Gatorade, replacing Jeff Urban, who resigned last week after 10 years with the company. And Dockery Clark, director of sports and entertainment marketing at MillerCoors, has resigned effective July 15, citing personal reasons. No replacements have been named as yet for Storms or Clark.

Storms, who will relocate from Atlanta to Chicago where Pepsi-owned Gatorade is headquartered, had been with Turner for 14 years, most recently overseeing sports programming on both TBS and TNT networks as well as the division's online properties including the NBA Digital Portfolio, Nascar.com and PGA.com. She also oversaw business and strategy development for the network's four TV properties (NBA, Nascar, MLB and professional golf) and managed the internal promotion agency responsible for all on-air and off-channel creative development. Prior to joining Turner Sports, Storms worked for the U.S. Olympic Committee.

"Quite simply, Gatorade is in a class of its own amongst sports performance brands with no equal in terms of the depth, breadth, and quality of its relationships in the sports arena," Storms said in a statement. "I hope to bring my experience in television and digital media to what is already a very impressive team. This is a once-in-a-lifetime chance to work on the number one sports beverage brand with a highly motivated team during a time of total business revitalization. It doesn't get much better." Gatorade's athlete endorsers include Peyton Manning, Derek Jeter, Kevin Garnett, Serena Williams, Misty May-Treanor, Kerri Walsh, Candace Parker, Dwyane Wade, Tiger Woods and Michael Jordan.

Milwaukee-based Miller Brewing Co., which last year became MillerCoors, hired Clark in September 2005. She previously had spent 11 years as one of the top sports marketing and sponsorship executives for Bank of America. She left Bank of America in September 2004 and spent a year as a sports marketing consultant before joining Miller. MillerCoors spokesman Julian Green said that Jackie Woodward, vp-marketing services at MillerCoors, would handle Clark’s duties until a permanent replacement was found. Back to Home Page